In an increasingly competitive market, visibility and trust are key.
Whether you’re launching a new product, scaling your reach, or positioning your brand as a thought leader, we help you stand out for the right reasons; reaching the people who influence purchasing decisions and shaping how your technology is perceived across the industry.
Bridgehead have transformed our online presence by securing extensive coverage across local, national, and trade media.
Your brand’s profile, both online and offline, shapes how your technology is understood and valued. CareTech companies able to demonstrate the real-world benefits of their innovations, from improving resident wellbeing to streamlining care delivery, earn stronger credibility with providers, policymakers, and investors. This recognition not only drives adoption but also positions your business as a trusted leader in the future of social care.
Services for care homes
We provide a full range of PR and marketing services to care technology companies, helping you gain traction with care providers, policymakers, and investors. Whether you’re launching an innovation or scaling your brand’s presence, we give you the momentum you need to drive adoption and growth.
Key messaging. We work with you to define and articulate your unique selling point; the distinct benefits and values that set your technology apart. By clarifying what makes your solution essential for care providers and decision-makers, we help you build a strong, consistent narrative across every channel.
Events and partnerships calendar. We plan and deliver events that showcase your innovation and connect you with your target audiences. From roundtables in Parliament to sector panel breakfasts, and speaker opportunities on panels at leading CareTech conferences, we create opportunities for visibility, credibility, and connection.
Digital Marketing & PPC Campaigns. We create integrated campaigns that combine targeted digital advertising with strategic social media growth. Using precise targeting across platforms like LinkedIn, Google Ads, and key industry networks, we ensure your technology reaches the right decision-makers at the right time.
Search Engine Optimisation (SEO). We optimise your website and content for key industry search terms to ensure your technology is visible when providers are researching solutions like yours. Helping you stay ahead of competitors and drive organic leads.
Securing media coverage. We secure coverage in leading trade, technology, and social care publications, as well as national and broadcast media, to raise your profile and establish your brand as a trusted voice in the CareTech space.
Tracking engagement and conversions. By analysing campaign performance and tracking both awareness and lead-generation metrics, we help you make data-driven decisions and focus your marketing investment on strategies that deliver sustainable growth.
Crisis Communications and Reputation Management. The CareTech space moves fast, and with visibility comes scrutiny. We put proactive reputation management measures in place to protect your brand and provide expert support in the event of any issue that could affect your credibility.
We understand the CareTech sector
Our experience working with care homes gives us a unique perspective on the challenges and priorities of care providers, insight that makes us highly effective in supporting care technology companies. We know what matters to care homes, from operational efficiency to resident wellbeing, and we use that understanding to help tech innovators communicate their value clearly and persuasively.
I could not recommend Bridgehead highly enough. They have a unique understanding of the adult social care media landscape.
To guide this work, we’ve developed our CareTech Map, a tool that identifies key decision-makers, influencers, and adoption pathways across the sector. By combining our care home expertise with this sector-specific intelligence, we help CareTech companies connect with the right audiences, build credibility, and drive meaningful adoption.
One stop for CareTech marketing
To give you a better understanding, our CareTech marketing experience can include:
Key messaging • Multimedia strategy • Photography • Video production • Media training • Press release writing • Press release distribution • Interview pitching • Journalist outreach • Crisis Communications • Reputation Management • Media tracking • Social media branding • LinkedIn Management • Facebook Management • Social media writing • SEO
Our experience in the care sector:
We bring extensive experience working with leading care homes and home care providers across the country. Our work combines sector knowledge with strategic PR and marketing to deliver measurable results, from boosting occupancy and recruitment to raising awareness of important campaigns.
Berkley Care Group - With 12 homes across the West Midlands and South of England, Berkley engaged Bridgehead to position the group as a provider of all-inclusive luxury care. Our work focused on driving occupancy while also highlighting the homes as positive workplaces to support staff recruitment and retention. Read more.
GoodOaks Homecare - GoodOaks launched the ‘You Are Not Alone’ campaign to support the country’s unpaid carers. Bridgehead helped execute and promote the initiative, raising awareness of available resources and celebrating the dedication of carers, while reinforcing GoodOaks’ role as a trusted advocate for independent care. Read more.
