Services

Home Care Marketing

At Bridgehead Communications, we are experts in helping home care providers increase their self-funding client base through carefully crafted marketing campaigns. Our approach combines media coverage, social media engagement, multimedia content creation, and SEO to elevate your visibility and reputation.

Home Care Marketing - an elderly woman with white hair smiles while someone gently combs her hair. She is seated on a beige sofa with soft natural light coming from a nearby window.

Tailored Marketing for Home Care Providers

We support home care services of all sizes, from individual providers to large care groups, in attracting more self-funding clients. Our comprehensive marketing services include public relations, media coverage, reputation management, social media strategies, SEO, and multimedia production.

The Power of Reputation in Home Care

Your home care service's reputation and how it's perceived by the local community are crucial to your success. Positive awareness and trust among clients and their families can give you a significant competitive advantage. Our research indicates that home care services demonstrating innovative, person-centered care, delivered by compassionate staff, are better positioned to attract self-funding clients and recruit top-tier caregivers.

Comprehensive Marketing Services for Home Care

We offer a full suite of marketing services designed to propel your home care service forward:

  • Key Messaging: We help you define and communicate your unique values and strengths to your target audience, ensuring consistency across all press releases, statements, and marketing materials.

  • Activities and Events Calendar: Collaborating with your team, we develop a program of noteworthy events that reflect your service’s ethos, which are also appealing to local media.

  • Media Coverage: We secure relevant media coverage at local, regional, and national levels, ensuring your home care service is recognized and trusted.

  • Multimedia Content Production: We create high-impact photography and engaging videos that showcase your service’s values and the quality of care you provide.

  • Social Media Management: We grow your social media presence with positive, engaging posts that highlight your service’s strengths across platforms like Facebook, LinkedIn, Instagram, and TikTok.

  • Crisis Communications and Reputation Management: We help you prepare for and manage any events that could negatively impact your service’s reputation, providing expert stakeholder management and media engagement strategies.

  • Search Engine Optimization (SEO): We ensure your website ranks highly for key search terms, such as "home care services in [Your Area]," putting you ahead of your competitors on Google.

Understanding Home Care

With extensive experience working with a range of home care providers, we understand the unique challenges and opportunities within the sector. Whether you’re a large care group with multiple locations or an individual provider, we have the expertise to support your marketing needs.

Our commitment to the home care sector is reflected in our ongoing engagement with industry developments, including regulatory changes and best practices.

Your One-Stop Shop for Home Care Marketing

Our home care marketing services include:

Key messaging • Multimedia strategy • Photography • Video production • Media training • Press release writing • Press release distribution • Interview pitching • Journalist outreach • Crisis Communications • Reputation Management • Media tracking • Social media branding • LinkedIn Management • Facebook Management • Social media writing • SEO

Let us help you elevate your home care service’s reputation and client base through strategic, expert marketing.

Bridgehead were engaged to assist in the publication of my book Pugnare: Economic Success and Failure. I enjoyed working with Will very much and his team. They are professional, respond quickly, put the client at the centre of what they do and tell it as it is. Directly because of their work Pugnare was featured twice in the Financial Times and was referenced in publications such as MoneyWeek, City AM and others. In addition, Bridgehead generated strong traction in the US media. A significant part of the success of Pugnare can be attributed to Will and his team.
Dr. George Maher, author of Pugnare: Economic Success and Failure
Bridgehead turned a potentially disruptive moment for us into a manageable situation with their proactive and insightful approach. Their team's ability to quickly assess and respond to our crisis with tailored communication strategies was impressive. They were always available, providing clear guidance and support every step of the way.
Senior community leader and entrepreneur
Bridgehead Social Care have transformed our online presence by securing extensive coverage across the local, national, and trade media. Unlike other agencies they quantify their achievements. They regularly track the number of articles secured, size of audience reached, as well as benchmarking the coverage they achieve for each of our homes to the coverage secured for each of our key competitors' homes. They also suggest ideas for activities and events and regularly visit our homes in person. I enjoy working with Will and his team and couldn’t recommend them highly enough.
Kat Clayton, Marketing and Sales Director, Berkley Care Group
Bridgehead Communications have worked hard to raise awareness among policymakers in both England and Wales surrounding the key challenges our members face. Furthermore, their proactive approach in securing media and comment opportunities has also helped our message reach a broad audience within the sector. The culmination of their efforts was our 2024 manifesto launch in Parliament. Leveraging their personal Parliamentary connections to sponsor the reception, we were able to stage an event in the Terrace Pavilion in the Houses of Parliament. The event was attended by over 150 guests, including MPs, Lords, representatives from the Department for Education, key figures in the sector, college representatives, students, and journalists. As a result of their efforts, the event was attended by both the then Shadow Minister for Children and Early Years and the Shadow Minister for Skills.
Clare Howard OBE, Chief Executive Officer, National Association of Specialist Colleges (Natspec)
Led by Will, the team at Bridgehead were brilliant. They generated media coverage at both a national and local level for our You Are Not Alone campaign. Having listened to our aims and objectives, they created and implemented a creative campaign to highlight the plight of unpaid carers across the UK as well as the launch of our free resource hub designed to offer advice and guidance to family carers. As part of their work they also recruited leading policymakers to lend their support to the campaign. I could not recommend Bridgehead highly enough. They have a unique understanding of the adult social care media and policy landscape.
Ben Ashton, Co-Founder & Director, GoodOaks Homecare
I’ve worked with Will and his team several times. Both he and his team are professional and deeply knowledgeable in their understanding of the media. They consistently delivered coverage for us in top-flight publications, including the Financial Times, Dow Jones, Barron’s, as well as in the US. I would have no hesitation in recommending them.
Luca Barrie, Marketing Director, Aquaa Partners
I first retained Will in 2019 and we continue to work together to this day. He has an excellent understanding of both politics and the media and has helped to promote my work surrounding Birmingham Pride, but also as a successful entrepreneur and businessman. While we continue to work together today, I also count Will as a friend and often seek his strategic advice. I can't recommend him highly enough.
Lawrence Barton DL, Chief Executive, UK Skills
The team at Bridgehead Education have an expert knowledge and understanding of the education and skills landscape. They have delivered significant success in promoting awareness of the UTC programme through the media, both within the sector and among university and employer partners. I would be happy to recommend them to anyone in the sector.
Simon Connell, Chief Executive, Baker Dearing Educational Trust
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Bridgehead Communications
Temple Chambers 3-7 Temple Avenue London EC4Y 0HP
4 Clifton Terrace Les Canichers St. Peter Port Guernsey GY1 2NE
+44 (0)203 4888 963
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