We help home care providers, both large and small, to drive their self-funding client base. Our support covers media coverage, public relations (PR), reputation management, social media, multimedia production and Search Engine Optimisation (SEO).
As a provider of home care services, your reputation and how you're perceived by local communities give you an edge or disadvantage when competing with your competitors. Positive awareness of your services and how care receivers and their families perceive you is crucial to success.
I could not recommend Bridgehead highly enough. They have a unique understanding of the adult social care media landscape.
The way your home care agency presents itself — both online and offline — plays a crucial role in shaping how it is perceived by potential clients. Our research indicates that home care providers who highlight their personalised, compassionate care, combined with engaging, tailored activities and a high standard of service, are able to attract a higher number of private-paying clients.
Services for home care providers
We offer a comprehensive suite of marketing services designed specifically for home care providers, giving your business the momentum to grow and thrive. Our services include:
Key Messaging. We collaborate closely with you to identify the unique values and key information you want to communicate to your target audiences. These core messages will be carefully integrated into all press releases, statements, and marketing materials we produce, ensuring consistency across your brand.
Activities and Events Calendar. We work with your team to create a schedule of noteworthy events that reflect the values and mission of your home care agency. These events will not only resonate with clients and families but also attract attention from local media, enhancing your public profile.
Securing Media Coverage for Your Home Care Business. We help you gain exposure in the most relevant media outlets, securing coverage at local, regional, and national levels. Whether it's showcasing your home care services or celebrating client stories, we position your business for maximum visibility.
Producing Multimedia Content. Our team produces high-impact photography and engaging video content to highlight your home care services, staff, and the compassionate care you provide. This multimedia content will showcase your values and connect with prospective clients and their families.
Building Social Media for Home Care Providers. We help grow your social media presence by creating engaging, positive content that reflects the quality of your home care services. Platforms like Facebook, LinkedIn, Instagram, and TikTok are utilised to build relationships and improve your online reputation.
Crisis Communications and Reputation Management. Home care providers may face unexpected events that can harm their reputation. We are experts in crisis management and stakeholder relations, implementing systems that protect your reputation. In the event of a crisis, we’ll manage media relations and communication with stakeholders to mitigate any negative impact.
Search Engine Optimisation (SEO). We ensure that your website ranks highly on search engines for relevant terms, such as "home care services in [location]." By optimising for local search terms, we ensure you stand out from competitors and attract more inquiries online.
We understand home care
We have worked with home care providers of varying sizes and with different specialisms.
We are passionate about the social care sector and home care specifically. Our Managing Director, Will, writes a monthly column for leading care sector publication, Caring Times.
We keep abreast of key changes taking place in the sector, including the CQC's new assessment framework and how this impacts on the day-to-day operations for home care operators.
Bridgehead have transformed our online presence by securing extensive coverage across the local, national, and trade media.
One stop for home care marketing
To give you a clearer picture of our expertise in home care marketing, our services can include:
• Key messaging • Multimedia strategy • Photography • Video production • Media training • Press release writing • Press release distribution • Interview pitching • Journalist outreach • Crisis Communications • Reputation Management • Media tracking • Social media branding • LinkedIn Management • Facebook Management • Social media writing • SEO
We are passionate about the home care sector
We are deeply passionate about the care sector and committed to supporting care homes and home care providers. We've worked for some of the leading home care providers and care homes in the country. Below are two of our most recent case studies:
GoodOaks Homecare - GoodOaks Homecare engaged Bridgehead to work on the execution and promotion of their new campaign, ‘You Are Not Alone’. The campaign is targeted at the country’s unpaid carers, which some estimates put at more than 10 million. GoodOaks wanted to celebrate and support the quiet, unseen, unheralded commitment that these individuals make to those they love. It sought to address the lack of information, resources and assistance for those needing some extra help to remain independent, and for those caring for them. Read more.
Berkley Care Group - With 12 care homes located across the West Midlands and South of England, Berkley engaged Bridgehead to promote the group and its homes as providers of all-inclusive luxury care among the local and regional media. The primary objective was to drive occupancy rates, while also boosting recruitment and retention of staff by showcasing Berkley’s homes as positive work environments characterised by a strong team spirit. Read more.
Further reading about the importance of effective marketing to home care delivery
Forbes - Care Agency With AI-Powered Marketing Tools
Home care agencies are encouraged to adopt emerging technologies like artificial intelligence (AI) to enhance client acquisition and streamline operations. Chatbots free up staff to focus on more complex tasks and help improve client satisfaction. AI also supports administrative tasks. For home care agencies, AI offers opportunities to improve marketing, administrative efficiency, and client service. Embracing these technologies can enhance competitiveness and drive success. Read more.
Skills for Care - Putting the social media in social care
Social care providers are leveraging social media to boost their visibility, connect with audiences, and attract talent. Platforms like Facebook, Twitter, LinkedIn, and Instagram offer opportunities to showcase staff achievements, share stories, and promote services. By engaging in sector conversations, providers can stay informed and contribute insights. Social media also aids recruitment by promoting job vacancies and showcasing company culture. Read more.
Search Engine Journal - 15 Reasons Why Your Business Absolutely Needs SEO
The need for quality SEO is growing due to several key factors including increased web traffic and that it remains a cost-effective way to reach customers and build trust over time. Given that organic search is the primary source of website traffic, SEO creates new opportunities to ensure your brand remains discoverable. Read more.