We help home care providers grow their self-funding client base through expert PR, media coverage, social media, SEO, and multimedia marketing.
Your reputation as a home care agency, how potential clients and their families perceive your services, is key to success. Positive awareness, clear communication of your values, and trust in your care quality directly influence inquiries from private-paying clients.
I could not recommend Bridgehead highly enough. They have a unique understanding of the adult social care media landscape.
The way your home care agency presents itself, both online and offline, shapes client perception. Agencies that highlight personalised, compassionate care, engaging activities, and consistently high service standards not only stand out in search results but also attract a higher number of private-paying clients. Strong SEO, strategic digital marketing, and reputation management amplify this effect, helping your agency grow sustainably.
Our Home Care Marketing Services
We help home care providers attract self-funding residents, fill beds faster, and build a trusted reputation. Our services are tailored to deliver measurable results while letting your team focus on what matters most: outstanding care.
Brand and Messaging: Define what makes your home care agency unique and communicate it consistently. We craft key messaging, website content, press releases, and social media strategies so families instantly understand why your care home stands out.
PR & Media Coverage: Get your care home noticed at local, regional, and national levels. We secure coverage in newspapers, online publications, TV, and trade media. By positioning your home as a trusted leader, we build credibility, increase enquiries, and drive self-funding occupancy.
SEO & Digital Marketing: Reach families searching for care homes in your area with targeted SEO, PPC advertising, Google Ads, and social media campaigns. Our digital marketing strategies increase visibility, drive high-quality enquiries, and convert prospects into self-funding residents.
Multimedia Production & Social Campaigns: Showcase your home’s ethos, facilities, and community with professional photography, engaging videos, virtual tours, and social media content. From TikTok to LinkedIn, we create posts that educate, engage, and persuade prospective residents and their families.
Community Engagement & Events: Highlight your home’s personality and values through open days, resident activities, and local events. These initiatives generate media interest, strengthen your reputation, and build trust with families considering self-funding care.
Reputation & Crisis Management: Protect your home’s profile with proactive reputation management and crisis communication strategies. Monitoring feedback, managing challenges, and maintaining transparency ensures families, staff, and regulators see your home as professional, reliable, and caring.
Why Choose Our Home Care Marketing Services?
We’ve supported home care providers of all sizes, from large groups with 100+ homes to smaller, individual facilities, helping them attract self-funding residents, boost occupancy, and strengthen their reputations.
Bridgehead have transformed our online presence by securing extensive coverage across the local, national, and trade media.
Our passion for the sector runs deep. Managing Director Will Walter writes a monthly column for Care Home Professional and stays fully up to date with the latest industry changes, including the CQC’s new assessment framework and its practical impact on day-to-day care home operations. This ensures our marketing strategies are always aligned with the latest standards and best practices.
How Bridgehead Drives Home Care Success
Discover: We get to know your care home, residents, and audience, so every marketing strategy is tailored to your home’s unique strengths.
Plan: We create a clear, actionable marketing roadmap aligned with your goals, designed to maximise self-funding enquiries, occupancy, and visibility.
Execute: Our team delivers integrated PR, SEO, digital campaigns, social media management, and multimedia content that showcases your home’s ethos, facilities, and activities while engaging the right families.
Measure: We track enquiries, conversions, and occupancy impact, so you can see exactly how Bridgehead’s marketing drives results and identify your next opportunities for growth.
Case in point: we helped GoodOaks Homecare promote their “You Are Not Alone” campaign for unpaid carers, raising awareness and engagement. Similarly, Berkley Care Group tasked us with highlighting their luxury, all-inclusive care and strong team culture across 12 homes, boosting both occupancy and recruitment.
Ready to see Bridgehead in action? Book a Strategy Call today and start driving more enquiries, attracting self-funding residents, and boosting occupancy for your care home.
