With our deep understanding of the start-up landscape, we’re passionate about helping early-stage businesses establish their presence, raise their profile, and attract investment.
Implemented correctly, PR and marketing can create buzz around your innovative products or services while simultaneously positioning you as an industry leader.
Whether you’re an entrepreneur looking to make a name for yourself or a fast-growing start-up ready to scale, our bespoke PR and marketing strategies will ensure your voice is heard in all the right places.
I first retained Will in 2019 and we continue to work together to this day. He has an excellent understanding of both politics and the media and has helped to promote my work surrounding Birmingham Pride, but also as a successful entrepreneur and businessman. While we continue to work together today, I also count Will as a friend and often seek his strategic advice. I can't recommend him highly enough.
At Bridgehead Communications, we provide start-ups with the full spectrum of PR and marketing support, from securing media coverage and developing thought leadership to managing reputational challenges and enhancing online visibility.
PR and marketing services for start-ups
We provide a full range of PR and marketing services to start-ups to provide them the foundation they need to grow and get noticed. These include:
Key messaging and brand positioning. We work with you to define your company’s unique value proposition, ensuring that your messaging is clear, compelling, and aligned with your growth goals. We then weave these messages into all press releases, media engagements, and marketing materials to create a consistent and impactful brand voice.
Media advice and guidance. We provide expert advice on how to make your announcements, events, and product launches as newsworthy as possible. Our team ensures that your media strategy is aligned with industry trends and best practices to maximise your coverage potential.
Press release drafting and distribution. We craft professional, engaging press releases tailored to your start-up’s needs and distribute them to relevant journalists and media outlets. Every release is strategically written to enhance your visibility and credibility.
Securing media coverage for your business. We proactively pitch your start-up to key media contacts across local, national, and industry-specific publications. Whether you need coverage in start-up press, tech media, or major business outlets, we have the expertise and connections to secure the visibility you need.
Opinion pieces and thought leadership. We write insightful opinion pieces and place them in high-profile publications to position you and your leadership team as industry thought leaders. This boosts your credibility and enhances your reputation within your sector.
Producing multimedia content. We help to market your business with high-quality photography, engaging videos, and digital storytelling that highlight your expertise and vision. Our content production services ensure that your brand is visually compelling and shareable across multiple platforms.
Building social media for your business. We craft engaging and informative social media content designed to build your online following, drive audience engagement, and position your start-up as an industry leader. Our services cover all major platforms, including X, Facebook, LinkedIn, Instagram, and TikTok.
Crisis communications and reputation management. Every start-up is vulnerable to reputational challenges. Whether it’s an unexpected media crisis, customer backlash, or legal issue, we put systems in place to help protect and manage your brand’s reputation. If a crisis does arise, we step in to provide immediate media and stakeholder engagement, ensuring that your response is swift, strategic, and effective.
Search Engine Optimisation (SEO). We ensure that your website is optimised for search engines so that your business ranks highly for key search terms relevant to your industry. Our SEO strategies help you outperform competitors in Google search results and attract the right audience to your website.
A powerful PR campaign does more than just promote, it builds long-term brand equity, ensuring sustained recognition and credibility within your sector.
We understand start-ups
We understand the unique challenges that start-ups face and have extensive experience helping early-stage businesses scale.
Bridgehead turned a potentially disruptive moment for us into a manageable situation with their proactive and insightful approach. Their team's ability to quickly assess and respond to our crisis with tailored communication strategies was impressive. They were always available, providing clear guidance and support every step of the way.
Whether you’re launching a product, preparing for a funding round, or looking to build long-term credibility, we offer the expertise, network, and tailored strategies to help you succeed.
One stop for start-up PR
To give you a better understanding, our PR experience can include:
• Key messaging • Multimedia marketing • Photography • Video production • Media training • Press release writing • Press release distribution • Interview pitching • Journalist outreach • Crisis Communications • Reputation Management • Media tracking • Social media branding • LinkedIn Management • Facebook Management • Social media writing • SEO
We're passionate about start-up PR
We've worked with innovative start-ups and supported them through their growth journey. Below are two of our most recent case studies:
Aquaa Partners – We were engaged by Aquaa Partners, a boutique M&A advisory firm, to position Chief Executive Paul Cuatrecasas as a leading authority on disruptive tech M&A following the publication of his book Go Tech or Go Extinct. Our campaign swiftly adapted to the Covid-19 lockdown, replacing planned in-person events with virtual media briefings and sector-specific webinars. By aligning Aquaa’s insights with current events and proactively securing media opportunities, we delivered 55 pieces of high-profile coverage in publications such as Forbes, Barron’s and Dow Jones MarketWatch, reaching over 593,000 industry leaders and generating valuable commercial leads. Read more.
Avealto – Avealto, a British start-up developing high-altitude telecommunication platforms, engaged us to bring public and political attention to their trademark dispute with Airbus. We positioned the conflict as a post-Brexit challenge to British innovation by a European giant, highlighting Avealto’s potential contribution to the UK economy. We secured an exclusive feature with The Times, followed by wider national and trade media coverage. In total, the campaign secured 10 pieces of coverage, including interviews with Avealto’s CEO, reaching over 426,000 readers and applying crucial pressure on Airbus. Read more.
Further reading about the importance of effective PR and marketing to start-ups
Forbes - Why Startups Need A PR Strategy (And How To Make It A Success)
This Forbes piece discusses the importance of PR for startups, highlighting its role in building brand credibility, attracting investors, and increasing visibility. It explains how many brands shifted to thought leadership during the pandemic but now, with renewed investor interest, startups should integrate PR into their growth strategies. Ultimately, the article advises startups to research and engage with PR firms early to ensure a strategic and effective approach to media relations. Read more.
TechRound - PR Secrets Revealed: Top Tips for Startups on How to Approach PR
The article explores the essential role of public relations in helping startups build credibility, attract investors, and increase brand visibility. It highlights the shift in PR strategies during the pandemic, where companies focused on thought leadership rather than direct promotion, and how startups can now leverage PR as a key part of their growth strategy. Read more.
Entrepreneur - Why Startups Need Public Relations to Spark Growth and Credibility
The article discusses the importance of PR for startups, emphasising how it helps new businesses build brand awareness, establish credibility, and attract both customers and investors. PR is crucial for startups to stand out in a crowded market, using tools like media placements, press releases, social media, and thought leadership strategies. One key PR strategy is thought leadership, which positions business leaders as experts in their industry through interviews, podcasts, and published articles. This enhances a startup’s reputation and increases trust among potential customers and investors. Read more.
