We help care homes of all sizes increase self-funding occupancy through expert, results-driven care home marketing.
Our care home marketing services combine PR, media coverage, reputation management, social media, SEO, and multimedia content to make your home more visible to families in your local area and across the UK.
Bridgehead have transformed our online presence by securing extensive coverage across local, national, and trade media.
Your reputation, both online and offline, can give you a competitive edge. Research shows that care homes demonstrating innovative, person-centred care, engaging activities, and excellent cuisine are more likely to attract self-funding residents and recruit top-quality staff.
Our Care Home Marketing Services
We help care homes attract self-funding residents, fill beds faster, and build a trusted reputation. Our services are tailored to deliver measurable results while letting your team focus on what matters most: excellent care.
Brand & Messaging: Define what makes your care home unique and communicate it consistently. We craft key messaging and content strategies across your website, press releases, and social media so families instantly understand why your care home stands out.
PR & Media Coverage: Get your care home noticed locally, regionally, and nationally. We secure coverage in newspapers, online publications, TV, and trade media. By positioning your home as a trusted leader, we build credibility, increase enquiries, and drive self-funding occupancy.
SEO & Digital Marketing: Reach the right audience at the right time with our SEO, PPC advertising, Google Ads, and social media campaigns for care homes. We target families searching for care homes in your area, generating high-quality enquiries that convert into self-funding residents.
Multimedia Production & Social Campaigns: Professional photography, video, virtual tours, and engaging social content showcase your care home’s ethos, community, and facilities. From the BBC to LinkedIn, we create posts that educate, engage, and persuade prospective residents and their families.
Community Engagement & Events: From open days to resident activities, we create programmes that highlight your home’s personality and attract positive attention from local media and families in your area. These initiatives build trust, strengthen your reputation, and help families choose your care home with confidence.
Reputation and Crisis Management: Protect your home’s reputation proactively. We monitor feedback, manage crises, and implement strategies to maintain a trusted profile. Families, staff, and regulators alike will see your home as professional, reliable, and caring.
Why Choose Our Care Home Marketing Services?
We’ve supported care homes of all sizes and specialisms,from large groups with 100+ homes to smaller, individual facilities, helping them attract self-funding residents, boost occupancy, and strengthen their reputations.
I could not recommend Bridgehead highly enough. They have a unique understanding of the adult social care media landscape.
Our passion for the sector runs deep. Our Managing Director, Will, contributes a monthly column to Care Home Professional and stays up to date with key industry changes, including the CQC’s assessment framework, ensuring our strategies reflect the latest standards and trends.
How Bridgehead Drives Care Home Success
Discover: We get to know your care home, your residents, and your audience, so every strategy is tailored to your home’s unique strengths.
Plan: Bridgehead creates a clear, actionable marketing roadmap aligned with your goals to maximise occupancy and visibility.
Execute: Our team delivers PR, SEO, digital campaigns, social media, and multimedia content that showcases your home and engages the right families.
Measure: We track enquiries, conversions, and occupancy impact, so you can see exactly how Bridgehead’s marketing drives real results, and where your next opportunities lie.
Ready to see Bridgehead in action? Book a Strategy Call today and start driving more enquiries and occupancy for your care home.
Further reading about the importance of effective marketing to care homes
Forbes - Marketing Matters Now More Than Ever
This Forbes piece urges companies to reclaim marketing as an essential tool for business success. Harvard Business Review notes leaders can innovate but struggle to commercialise, highlighting the need for strong marketing.
Search Engine Journal - 15 Reasons Why Your Business Absolutely Needs SEO
The need for quality SEO is growing due to several key factors including increased web traffic and that it remains a cost-effective way to reach customers and build trust over time. Given that organic search is the primary source of website traffic, SEO creates new opportunities to ensure your brand remains discoverable.
Forbes - 2025 Marketing Trends Brands Should Adopt For A Competitive Edge
The marketing landscape is evolving due to particularly to technological innovation through AI marketing automation whilst providing user-generated content, social commerce, data privacy, and sustainability are all crucial in the modern world. Adapting to these trends will help businesses stay competitive and succeed.
