About

Bridgehead Communications is a full-service PR and communications agency. We help our clients to promote their brand, improve their reputation, and influence change among the audiences that matter to them. We do this through the media, online, and among policymakers. Our core specialisms include corporate communications, adult social care PR, and further education and skills PR.

Strategy

Guided by the needs of our clients, we use proven solutions, practiced methods, and expert advice to help build their profile, protect and restore their reputation, and convey their case to the audiences that have the most bearing on them achieving their commercial aspirations, be that through personal, media, political or other third-party engagement. Alongside these services we also offer a range of standalone marketing and content production solutions.

Expertise

Based off Fleet Street in the heart of London’s old media district, our expert team includes former national print and broadcast journalists as well as senior policy advisers with expertise in their respective fields. Collectively, we offer our clients decades of experience cultivated on the frontlines of the media, politics, and PR.

Our team

William Walter Managing Director

William Walter is the Managing Director of Bridgehead Communications. He has over 15 years’ experience in media and consultancy. He is an expert in corporate communications, education, and social care.

He began his career in Parliament where he worked as an aide and speechwriter to three MPs, including the then Shadow Minister for Universities & Skills, Rt Hon David Willetts MP, and the then Shadow Pensions Minister, Nigel Waterson MP.

Corporate

A former media advisor to the Governments of Georgia and Lithuania, he has also worked for individuals, family offices and FTSE 100 companies, including HSBC and Reckitt Benckiser whom he advised on their corporate communications.

Education and Skills

His work with the then Shadow Minister for Universities & Skills marked the start of his deep interest and passion for the education and skills sector. In 2014 he co-authored a landmark study into the earnings and employment opportunities of graduates compared to those of apprenticeships. The findings were widely reported in the national media. He has since advised a host of schools, sixth form colleges, further education colleges, and independent training providers on their political and media outreach.

Social Care

As a former adviser to the Shadow Minister for Older People, Nigel Waterson MP, and as a regular columnist for leading sector trade publication, Caring Times, William has a detailed knowledge and understanding of the adult social care sector. He advises some of the country's leading care providers and their suppliers on their political and media engagement.

Ellis Coughlan Senior Consultant

Ellis is a Senior Political and Media Consultant at Bridgehead Communications. He is a Politics and International Relations graduate from University College London (UCL) where his dissertation on democratic backsliding in Europe is currently being peer reviewed for publication. He brings a solid academic background to the team and a range of experiences, including event coordination and experience in the adult social care sector.

Natty Croucher Consultant

Natty Croucher is a Political and Media Consultant at Bridgehead Communications. A first-class History graduate of the University of Bristol, where he specialised in Bristol’s Tudor maritime history, Natty spent several months as a volunteer policy caseworker and research assistant in the office his local MP before joining Bridgehead. Natty also has previous editorial experience and brings a range of knowledge and expertise to the team.

Tom Zundel CONSULTANT

Tom Zundel is a Political and Media Consultant at Bridgehead Communications. He is a first-class Economics, Politics, and International Studies graduate from the University of Warwick, where he examined the evolution of UK housing policy over the past four decades as part of his dissertation. Tom also gained editorial experience as a journalist at university and thereafter, providing a unique range of experiences and knowledge to the team.

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Dr. Sheel Mehta Senior Counsel

Dr Sheel Mehta provides strategic counsel to our health and social care clients. She is a Clinical Oncology Consultant specialising in the treatment of uro-oncological cancers. She trained in medicine at University College London and undertook a placement at Harvard University. Following further clinical training in London and Surrey she was appointed as a substantive NHS consultant at the Royal Surrey County Hospital in 2021.

Sam Lewis Senior Counsel

Sam Lewis is a journalist and the former editor-in-chief of two of the country's leading social care publications - Caring Times and Care Home Professional. His skill set spans journalism, SEO copywriting, podcast production, events management and PR strategy, particularly within the B2B space.

Elaine Thomas Senior Counsel

Elaine Thomas is a consultant, media adviser and trainer with specialist expertise in radio and television broadcast. Her long career at the BBC has seen her produce documentaries for the Money Programme; for the BBC 2 series, Family Matters, and for other news and current affairs programmes, including BBC 2’s Newsnight and BBC News. For the last thirteen years of her time at the BBC she edited the World Service’s long-running weekly long-running show, “Politics UK”.

Adrian Pepper Senior Counsel

Adrian Pepper is a campaign strategist and pollster who advises leading businesses, politicians and news organisations across the world. He has seen British and EU politics from every angle, including as a Ministerial Special Adviser in Whitehall and to a Party Group Leader in the European Parliament. Adrian specialises in running multi-pronged communications campaigns for companies targeted at media, investors, consumers, NGOs, regulators and politicians.

Fraser Whielden Senior Counsel

Fraser Whieldon provides senior counsel to Bridgehead Communications. He offers five years’ experience as a journalist, most recently for a top-flight further education and skills newspaper and website where he produced lightning-fast news and analysis of government announcements and extensively covered a range of stakeholders, from multi-million-pound college corporations to small training businesses.

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