Our team

Tom Zundel

Tom Zundel is a Political and Media Consultant at Bridgehead Communications, responsible for creating engaging content for clients, managing work programmes, providing updates, and offering strategic advice.

Tom Zundel

Tom is a Political and Media Consultant, accountable for daily client engagement and overseeing Cura Insight, a monthly newsletter that discusses topical news, analysis, and opinion in the field of adult social care.

Before becoming a Political and Media Consultant in 2024, he had worked with Bright Blue, a think tank that focuses on promoting liberal conservative policies and ideas within the UK, writing for their Centre Write blog.

He also gained editorial experience as a journalist at university and thereafter, providing a unique range of experiences and knowledge to the team. Through this he wrote for various publications on a wide selection of issues from the electoral significance of climate policies and the UK's existing pensions system to housing policy and the Conservative leadership election of 2022.

He graduated from the University of Warwick with a first-class Bachelor of Arts in Economics, Politics and International Studies in 2023. Through his dissertation he examined the evolution of UK housing policy over the past four decades.

Understanding clients deeply

"Before diving into any project, I make it a priority to understand the essence of the client. This isn't about extensive research; it's about grasping the fundamental aspects of who they are and what they stand for. This insight sets the stage for everything that follows."

Boldness and value maximisation

"The greatest advice I've ever received is to embrace boldness. This means not hesitating when facing new challenges or opportunities. Whether it's a minor task like trying a new hobby or a significant decision like launching a startup, the key is to dive in headfirst. Successes and failures alike offer invaluable lessons."

Collaboration and teamwork

"Visible leadership is crucial for setting the business' tone. It influences how employees collaborate, their dedication to their roles, and even how they talk about their work outside the office. When leaders are actively engaged, it creates a cohesive and motivated work environment."

Service principles and positive change

"Working here offers a rare chance to drive significant change. Whether it's shaping policies to support small businesses or addressing global environmental issues, our platform allows us to amplify critical ideas and make a tangible difference."

Our testimonials

Bridgehead were engaged to assist in the publication of my book Pugnare: Economic Success and Failure. I enjoyed working with Will very much and his team. They are professional, respond quickly, put the client at the centre of what they do and tell it as it is. Directly because of their work Pugnare was featured twice in the Financial Times and was referenced in publications such as MoneyWeek, City AM and others. In addition, Bridgehead generated strong traction in the US media. A significant part of the success of Pugnare can be attributed to Will and his team.
Dr. George Maher, author of Pugnare: Economic Success and Failure
Led by Will, the team at Bridgehead were brilliant. They generated media coverage at both a national and local level for our You Are Not Alone campaign. Having listened to our aims and objectives, they created and implemented a creative campaign to highlight the plight of unpaid carers across the UK as well as the launch of our free resource hub designed to offer advice and guidance to family carers. As part of their work they also recruited leading policymakers to lend their support to the campaign. I could not recommend Bridgehead highly enough. They have a unique understanding of the adult social care media and policy landscape.
Ben Ashton, Co-Founder & Director, GoodOaks Homecare
I’ve worked with Will and his team several times. Both he and his team are professional and deeply knowledgeable in their understanding of the media. They consistently delivered coverage for us in top-flight publications, including the Financial Times, Dow Jones, Barron’s, as well as in the US. I would have no hesitation in recommending them.
Luca Barrie, Marketing Director, Aquaa Partners
I first retained Will in 2019 and we continue to work together to this day. He has an excellent understanding of both politics and the media and has helped to promote my work surrounding Birmingham Pride, but also as a successful entrepreneur and businessman. While we continue to work together today, I also count Will as a friend and often seek his strategic advice. I can't recommend him highly enough.
Lawrence Barton DL, Chief Executive, UK Skills
The team at Bridgehead Education have an expert knowledge and understanding of the education and skills landscape. They have delivered significant success in promoting awareness of the UTC programme through the media, both within the sector and among university and employer partners. I would be happy to recommend them to anyone in the sector.
Simon Connell, Chief Executive, Baker Dearing Educational Trust
I’ve worked with Will and his team several times. Both he and his team are professional and deeply knowledgeable in their understanding of the media. They are creative in leveraging their media relationships. I would have no hesitation in recommending them.
Paul Cuatrecasas, Founder & Partner, Aquaa Partners
I have worked with Will and his team for over four years. I continue to be impressed by the innovative ideas and techniques they have deployed to promote the core principles that drive ViewsHub. Will is highly responsive and knowledgeable of both politics and the media. I would have no hesitancy in recommending Bridgehead.
Ab Banerjee, Founder and Chief Executive, ViewsHub
Bridgehead Social Care have transformed our online presence by securing extensive coverage across the local, national, and trade media. Unlike other agencies they quantify their achievements. They regularly track the number of articles secured, size of audience reached, as well as benchmarking the coverage they achieve for each of our homes to the coverage secured for each of our key competitors' homes. They also suggest ideas for activities and events and regularly visit our homes in person. I enjoy working with Will and his team and couldn’t recommend them highly enough.
Kat Clayton, Marketing and Sales Director, Berkley Care Group
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