We help nursing homes of all sizes attract more self-funding residents through expert PR, SEO, social media, and reputation management.
In today’s competitive market, a nursing home’s reputation and how it is perceived by the local community are crucial to standing out from competitors. The experiences and opinions of residents and their families directly impact your success in attracting self-funded residents and maintaining a thriving, profitable operation.
Bridgehead has significantly enhanced our digital profile by obtaining broad coverage in local, national, and trade publications.
A strong nursing home profile, both online and offline, is central to shaping this perception. By showcasing high-quality, personalised nursing care, alongside exceptional dining, engaging activities, and vibrant events, nursing homes can boost visibility, attract new residents, and improve staff retention, driving sustainable growth for the business.
Our Nursing Home Marketing Services
We help nursing homes attract self-funding residents, fill beds faster, and strengthen their reputation. Our services are tailored to deliver measurable results while letting your team focus on what matters most: providing outstanding care.
Brand & Messaging: Define what makes your nursing home unique and communicate it consistently. We help identify your core values and priorities, embedding them across press releases, website content, social media, and marketing materials so families instantly understand why your home stands out.
PR & Media Coverage: Get your nursing home noticed locally, regionally, and nationally. We secure targeted coverage in newspapers, online publications, TV, and trade media, celebrating your successes, events, and achievements. By positioning your home as a trusted leader, we build credibility, boost enquiries, and support higher occupancy.
SEO & Digital Marketing: Reach the right audience at the right time with SEO, PPC campaigns, Google Ads, and social media marketing tailored for nursing homes. We optimise your website for local search terms and target families searching for quality care in your area, driving meaningful enquiries that convert into self-funding residents.
Multimedia Production & Social Campaigns: Professional photography, video, virtual tours, and social content showcase your nursing home’s values, ethos, and community. From Facebook and LinkedIn to Instagram and TikTok, we create engaging posts and campaigns that educate, entertain, and persuade prospective residents and their families.
Community Engagement & Events: We coordinate, promote, and cover events that highlight your nursing home’s culture, values, and achievements. From open days and resident activities to seasonal programmes, we attract positive attention from local media and families, strengthening your reputation and community presence.
Reputation & Crisis Management: Protect your nursing home’s reputation proactively. We implement crisis communications plans, monitor feedback, and manage media and stakeholder interactions effectively. Families, staff, and regulators alike will see your nursing home as professional, reliable, and compassionate.
Why Choose Our Nursing Home Marketing Services?
We’ve supported nursing homes of all sizes and specialisms, from large groups with multiple locations to smaller, independent facilities, helping them attract self-funding residents, boost occupancy, and strengthen their reputations.
I could not recommend Bridgehead highly enough. They have a unique understanding of the adult social care media landscape.
Our passion for the social care sector runs deep. Over the years, we’ve promoted some of the nation’s leading nursing home providers, raising their profiles in local, regional, and national media. From campaigns celebrating the dedication of unpaid carers to promoting luxury, all-inclusive care homes, we’ve helped nursing homes attract residents, boost staff recruitment, and strengthen team culture.
Our Managing Director, Will, contributes a monthly column to Care Home Professional, covering topics such as the CQC’s assessment framework and evolving care policy, ensuring our strategies reflect the latest standards and trends.
How Bridgehead Drives Nursing Home Success
Discover: We get to know your nursing home, your residents, and your audience, so every marketing strategy highlights your home’s unique strengths.
Plan: Bridgehead develops a clear, actionable marketing roadmap, aligning PR, digital, social, and multimedia campaigns with your objectives to maximise occupancy and visibility.
Execute: Our team delivers end-to-end nursing home marketing services, including key messaging, multimedia strategy, photography, video production, press release writing and distribution, journalist outreach, social media branding and management, SEO, crisis communications, and reputation management.
Measure: We track enquiries, engagement, conversions, and occupancy impact, showing exactly how our marketing drives results and identifying opportunities for future growth.
Ready to see Bridgehead in action? Book a strategy call today to discover how our expert Nursing Home Marketing can help you attract more self-funded residents, strengthen your reputation, and grow your business.
