Boost Your Nursing Home’s Reputation and Attract More Self-Funding Residents
We support nursing homes of all sizes in growing occupancy, enhancing trust, and strengthening their brand. Our expert services, including PR, social media management, multimedia production, media coverage, SEO, and reputation management, ensure your home is visible, compelling, and positioned as a top choice for families.
Bridgehead have transformed our online presence by securing extensive coverage across the local, national, and trade media.
In today’s competitive care market, how your nursing home is perceived by residents, their families, staff, and the local community is crucial. Positive perceptions not only attract new residents but also help retain staff and build a strong, trustworthy reputation.
A nursing home’s profile, both online and offline, is key to shaping these perceptions. Homes that highlight high-quality, personalised care, excellent facilities, engaging activities, and vibrant community involvement are best placed to attract self-funding residents, foster staff loyalty, and grow their presence in the local market.
Our Nursing Home Marketing Services
We deliver tailored PR and digital marketing services for nursing homes, designed to boost your occupancy rates, strengthen your reputation, and help families find and choose your home with confidence.
Strategic Messaging and Branding: We help define what makes your nursing home unique, from your care philosophy to your community values. These messages are applied consistently across press releases, your website, and social media, creating a cohesive and recognisable brand identity that attracts prospective residents and their families.
Event Promotion and Local Engagement: We manage, promote, and publicise your nursing home’s key events, such as open days, charity initiatives, and resident activities, to build strong community connections and generate positive local media coverage.
Search Engine Optimisation (SEO) for Nursing Homes: We optimise your website with targeted local SEO strategies and high-performing keywords to help your home rank higher in Google searches. Alongside this, we manage PPC advertising campaigns that drive immediate, high-quality enquiries from families actively searching for nursing home care.
Media Relations and Press Coverage: We secure trusted coverage in local, national, and care sector media, positioning your home as a respected, high-quality provider. Our nursing home PR strategies build credibility and visibility where it matters most.
Social Media Marketing and Content Creation: We manage your presence across Facebook, Instagram, LinkedIn, and TikTok, creating engaging stories, resident highlights, and community updates that enhance your reputation and drive enquiries.
Reputation and Review Management: We protect and strengthen your nursing home’s online reputation by managing feedback, responding to reviews, and ensuring consistent positive visibility across Google, Carehome.co.uk, and social media.
Why Choose Our Nursing Home Marketing and PR Services
We’ve helped nursing homes of all sizes and specialisms, from luxury providers to community-based homes, to attract more self-funding residents, boost occupancy, and strengthen their reputations in competitive markets.
I could not recommend [Bridgehead] highly enough. They have a unique understanding of the adult social care media and policy landscape.
Our team understands the unique communications challenges within the care sector, from building trust with families to promoting compassionate, high-quality care.
For example, we helped Berkley Care Group, which operates 12 homes across the West Midlands and South of England, position its homes as leaders in all-inclusive luxury care through impactful regional and trade media coverage.
Similarly, our work with GoodOaks Homecare elevated its “You Are Not Alone” campaign, a nationwide initiative celebrating unpaid carers, into a widely covered and emotionally resonant story.
Our passion for the care sector runs deep. Our Managing Director, Will, contributes a monthly column to Care Home Professional, offering insights on the CQC’s new assessment framework, visa policy changes, and trends shaping the future of nursing home marketing and communications.
How Bridgehead Drives Nursing Home Success
Discover: We take the time to understand your nursing home, your values, residents, and community, ensuring every PR and marketing strategy reflects your unique story.
Plan: We develop a clear, measurable roadmap that aligns with your occupancy and reputation goals, combining PR, SEO, digital campaigns, and social media activity.
Execute: Our team delivers tailored nursing home PR and marketing campaigns, from securing national and regional media coverage to producing compelling videos, photos, and content that showcase your quality of care.
Amplify: We manage PPC advertising, SEO, and social media marketing to ensure your home stays visible online and reaches families searching for high-quality nursing care.
Measure: We track enquiries, engagement, and occupancy impact, giving you full transparency on performance and a clear view of your ROI.
Let’s turn your nursing home into a trusted, visible, and in-demand brand. Book a Strategy Call today to see how Bridgehead’s PR and digital marketing expertise can help drive occupancy, build trust, and enhance your long-term success.
