We help care homes, from fast-growing independent providers to established national groups, strengthen their online presence, attract new residents, and build trusted relationships with families and local communities.
Our support covers digital marketing strategy, content creation, social media, SEO, paid campaigns, and reputation management.
How your care home is perceived online and across digital channels plays a vital role in your ability to grow and attract the right residents. Whether you are promoting your services, improving engagement, or managing your online reputation, clear and consistent communication is essential.
Your care home’s reputation within local communities and among prospective residents depends on your ability to communicate your values, services, and long-term commitment to care in a way that builds trust and credibility.
Our experience shows that when care homes invest in proactive digital marketing and strategic online engagement they are better positioned to attract new residents, respond to market challenges, and secure long-term occupancy.
Digital Marketing Services for Care Homes
We help care homes attract and engage prospective residents, families, and referral partners through targeted, results-driven digital marketing. Our services include:
Search Engine Optimisation (SEO). We improve your website’s visibility on Google and other search engines, ensuring families searching for care options in your area can find you easily. Our approach includes keyword research, on-page optimisation, technical SEO fixes, and ongoing content development.
Content Marketing. We create engaging, informative content such as blog posts, videos, infographics, guides, and social media updates, that highlights your care home’s services, culture, and expertise. High-quality content drives organic traffic, builds trust, and positions your home as a thought leader in care provision.
Social Media Management. We manage your presence on Facebook, Instagram, LinkedIn, and YouTube, curating posts, running campaigns, and interacting with your audience. Social media increases visibility, fosters community engagement, and supports recruitment and lead generation efforts.
Pay-Per-Click (PPC) Advertising. We develop targeted advertising campaigns on Google Ads, social media platforms, and relevant digital networks to drive enquiries and boost occupancy. Our PPC campaigns are continuously optimised for maximum ROI.
Email Marketing & Automation. We design segmented email campaigns to nurture leads, share updates, and keep families and referral partners engaged. Automated workflows ensure timely, relevant communication that supports ongoing engagement and conversion.
Lead Generation & Campaign Strategy. We plan and execute comprehensive digital campaigns tailored to your target audience, using a mix of SEO, PPC, social media, and content marketing to drive measurable enquiries and conversions.
Online Reputation Management. We monitor reviews, social media feedback, and other online mentions to protect and enhance your home’s reputation. Prompt, professional responses help build trust with prospective residents and families.
Analytics & Reporting. We track performance across all digital channels, providing clear insights into traffic, engagement, and conversion metrics. Data-driven reporting allows continuous optimisation of your campaigns for maximum impact.
Sector-Specific Digital Engagement. We help care homes connect with local authorities, healthcare networks, and community organisations through targeted digital initiatives, strengthening online visibility and credibility.
We understand digital marketing for care homes
We have worked with care homes at every stage, from small independent providers building an initial online presence to national groups managing multiple sites and complex marketing campaigns.
Our team understands the evolving expectations of families, the digital media environment, and the importance of consistent, transparent communication.
We combine marketing insight with care sector expertise to help you build trust, manage your reputation, and communicate your services clearly to those who matter most.
One team for all your care home marketing needs
To give you a sense of our full offer, our digital marketing services for care homes can include:
Digital strategy & planning • Website design & SEO • Content creation & blog posts • Social media management & advertising • Paid search & PPC campaigns • Reputation management & review responses • Email marketing & newsletters • Video content & virtual tours • Lead generation campaigns • Crisis communications & PR support • Thought leadership & storytelling
Digital Care Home Marketing in Action
Berkley Care Group – With 12 care homes across the West Midlands and South of England, Berkley partnered with Bridgehead to strengthen its digital presence and position the group as a provider of all-inclusive luxury care. Our digital marketing strategy focused on boosting visibility through targeted online campaigns, local SEO, and social media storytelling. The primary objective was to drive occupancy rates, while also enhancing recruitment and retention by showcasing Berkley’s homes online as positive, team-oriented workplaces. Read more.
GoodOaks Homecare – GoodOaks Homecare partnered with Bridgehead to execute and promote their new digital campaign, “You Are Not Alone.” Targeted at the UK’s unpaid carers—estimated at over 10 million—the campaign used social media, video content, and online PR to celebrate and support their vital contribution. By creating a strong digital narrative and providing accessible online resources, the campaign raised awareness, encouraged engagement, and reinforced GoodOaks’ commitment to supporting both carers and those they care for. Read more.
Further Reading
Forbes - Why Digital Marketing Is Important For Business Owners
Discover why an expert panel of agency leaders argues that digital marketing isn't just optional but essential for business survival, spotlighting how it enables precise audience reach, cost-effectiveness, and measurable performance. Their insights underscore how savvy online strategies can transform visibility, engagement, and profitability for businesses of all sizes. Read More.
Medium - The Importance of Digital Marketing for Business Growth
This article outlines how in today’s fast-moving digital world, businesses need a robust online presence to drive growth, explaining how digital marketing enables broader customer reach, stronger brand awareness, and increased sales. Unlike traditional approaches, it highlights how digital strategies are cost-effective, measurable, and allow businesses to target the right audience at the right time. Read More.
Forbes - Tapping Into The Power Of Marketing Automation In The Senior Care Industry
This article explores how marketing automation can streamline and amplify digital strategies in the senior care industry, helping agencies attract and engage clients more effectively. Drawing on real-world applications, the piece outlines practical tools and tactics to accelerate online presence and conversion. Read More.
