We help care homes build a strong digital presence, attracting residents, and becoming the trusted choice for families.
How your care home appears online can make all the difference when families are choosing the right place for their loved ones. Our services, including SEO, content creation, social media management, paid campaigns, and online reputation management, help your care home share its story, highlight its values, and engage the local community effectively
Bridgehead have transformed our online presence by securing extensive coverage across the local, national, and trade media.
Care homes that prioritise proactive digital marketing not only improve visibility but also foster meaningful relationships with prospective residents and their families. By consistently communicating your care standards, achievements, and community involvement, your home can attract the residents you want and build a trusted, lasting reputation.
Our Care Home Digital Marketing Services
We help care homes attract self-funding residents, fill beds faster, and build a trusted reputation. Our services are tailored to deliver measurable results while letting your team focus on what matters most: excellent care.
Brand & Messaging: Highlight what makes your care home unique. We craft messaging and content for your website, blog, press releases, and social media to ensure families, prospective residents, and referral partners instantly understand why your home stands out. Strong branding positions you as a trusted choice in the local care sector.
PR & Media Coverage: Get noticed locally, regionally, and nationally. We secure coverage in newspapers, trade media, online publications, and broadcast outlets, building credibility, boosting reputation, and attracting families seeking quality care services.
SEO & Digital Marketing: Reach the right audience with targeted care home digital marketing. Our SEO, PPC, Google Ads, social media, and content strategies ensure families searching for care homes in your area find you easily, increasing enquiries, attracting private residents, and improving occupancy.
Multimedia Production & Social Campaigns: Showcase your facilities, staff, and community with professional photography, video tours, virtual visits, and social content. Engaging multimedia supports SEO, amplifies reach, and builds trust with prospective residents and families.
Community Engagement & Events: Promote open days, resident activities, and local initiatives. These campaigns highlight your home’s personality, strengthen local connections, and generate positive publicity, helping families choose your care home confidently.
Reputation & Crisis Management: Protect your online reputation with review monitoring, social feedback management, and crisis response. Strong reputation management reassures families, staff, and regulators, positioning your home as a reliable, professional provider.
Why Choose Our Care Home Digital Marketing Services?
We work with care homes of all sizes, from small independent providers establishing their first online presence to national groups managing multiple sites. Our focus is helping you attract self-funding residents, improve occupancy, and strengthen your online reputation. With in-depth sector knowledge and digital marketing expertise, we ensure your home is trusted by families and recognised in your local community.
I could not recommend [Bridgehead] highly enough. They have a unique understanding of the adult social care media and policy landscape.
Our team combines deep marketing insight with extensive care sector expertise to help your home build trust, strengthen its reputation, and communicate services clearly to prospective residents, families, and referral partners. We stay fully up to date with the latest industry trends, including the CQC assessment framework, ensuring every strategy we deliver aligns with both regulatory standards and family expectations. Our Managing Director, Will Walter, contributes a monthly column to Care Home Professional, sharing thought leadership and insights that inform our approach and keep our clients ahead in the evolving care market.
How Bridgehead Drives Care Home Success
Discover: We start by getting to know your care home, your residents, and your audience. By understanding your unique services, values, and local community, we uncover opportunities to strengthen your online presence, attract prospective residents, and build trust with families. Our research informs every aspect of your care home digital marketing strategy, from SEO and content marketing to social media and paid campaigns.
Plan: Using these insights, we create a clear, actionable roadmap that aligns with your goals. This includes digital strategy, website optimisation, and content planning to improve visibility, engagement, and lead generation. Every step is designed to position your care home as a trusted provider, boost enquiries, and attract self-funding residents.
Execute: We bring your strategy to life through integrated campaigns that combine SEO, PPC advertising, social media management, email marketing, PR, thought leadership, and multimedia content such as professional photography, video, and virtual tours. By combining these services, we ensure your care home is seen, remembered, and chosen by families searching for high-quality care. Our work with Berkley Care Group, for instance, strengthened their local SEO, social storytelling, and digital campaigns to increase occupancy and support recruitment.
Measure: We track enquiries, conversions, and occupancy impact across all digital channels. Analytics-driven reporting allows continuous optimisation of SEO, paid campaigns, social media, and content marketing to ensure your marketing investment delivers measurable results, strengthens your reputation, and drives sustainable growth.
Ready to boost your care home’s digital presence and attract more residents? Book a Strategy Call today.
