Our services include:

• Branding and Web Development

• Marketing Collateral

• Video Production

• Digital Marketing & SEO

In the digital age, marketing and content are vital. They pierce through the noise to capture audience attention. They provide value, build trust, and foster engagement amidst a rising tide of online competition. Tailored strategies ensure visibility, enhance SEO, and create personalised experiences that promote loyalty, and help you gain the edge on your competitors. 

• Care and Nursing Home Marketing - Effective marketing strategies that draw on a range of disciplines can shape how your home is perceived by your local community and prospective residents. Done right, it can give you the upper hand on your competitors and help drive recruitment and self-funding occupancy rates.

  Learn more about our care home marketing services →

  Learn more about our nursing home marketing services →

Our services include:

• Media Mapping

• Core Messaging

• Press Release drafting and distribution

• Coverage generation (Local, Regional, National and Trade media)

• Opinion Piece Drafting and Placement (National, Regional and Trade Media)

• Media Comment Placement

• Online Profile Curation

• Social Media Management and Engagement

• Search Engine Optimisation (SEO)

The chatter of social media, married with the advent of 24-hour news means it’s harder than ever for individuals and organisations to have their voice heard, their opinion shared, or knowledge and expertise showcased.

Whether you’re a supplier trying to raise your profile or a care provider trying to connect to a local, regional, industry or national audience to drive occupancy or an industry expert looking to showcase your skills and expertise, we can help you. We understand the media. We know what constitutes a story. We will navigate you through the droning noise of the news cycle to connect you with your target audience and help you to communicate your core messages effectively.

Our services include:

• Media and Presentation Training

• Core Messaging

• Proactive and Reactive Crisis Media Handling

• Online Profile Curation

• Search Engine Optimisation (SEO)

The digital transformation of traditional print media has seen a fragmentation in audience numbers and a dramatic fall in advertising revenue for newspapers. Paywalls have offered respite to some publications, but these are the minority. Editors and their teams of journalists remain under pressure to churn new content quickly and on a smaller budget. 

The struggle to make online news commercially viable has seen a shift away from more considered investigative journalism to a more sensationalist approach aimed at securing X’s (formerly Tweets) and Facebook likes to drive online traffic. AI and the rise of both disinformation is only pouring fuel on this fire. 

This changing landscape has brought with it an increased risk for care providers. Unfair and twisted allegations can be levelled, but with our collective knowledge spanning all forms of media we can help mitigate against and repair a damaged image and help clients protect against future events. 

• Care Crisis Management - We are experts in crisis communications and reputation management. We are specialists in working with both residential and domiciliary care providers to protect your reputation, shield your brand and help you successfully navigate whatever reputational challenge you as a care provider may be facing.

  Learn more about our crisis management services →

Our services include:

• Political Monitoring and Insights

• Stakeholder Mapping

• Stakeholder Engagement (one-to-one meetings, roundtable events, panel events, etc.)

• Policy Analysis and Development

• Political Due Diligence

• Coalition Building

• Thought Leadership

• Speech Writing

We live in turbulent times. The effects of our departure from the European Union and the pandemic continue to be felt. Ongoing economic challenges and a looming general election mean that the political landscape remains dominated by uncertainty. 

Amidst this uncertainty lie both threats and opportunities. We will help you and your business navigate these threats and seize these opportunities. We will listen to your objectives, understand the implications of change for you, your business and your industry. 

We will identify the core decision-makers, their motivations for change and the mechanisms through which they can deliver it. Then, drawing on our political and media expertise, we will design and implement a campaign to rally a support base among media, political and academic influencers through which we will deliver the change you need.

Our service offering includes: 

• Central Campaign Strategy Formulation

• Single Issue Political and Media Engagement Campaigns

• Digital and Social Media Campaigns

• Stakeholder Engagement (One-to-one meetings, Roundtable Events, Panel Events)

• Counter Campaigns

• Thought Leadership

• Speech Writing

• Promotional and online asset curation

Some issues require a longer-term systemic approach drawing on both media and political strands above. These can range from single-issue campaigns at either a local or a national level through to counter-campaigning to put your case forward, either directly or indirectly, to decision makers being influenced by other groups with contrary interests to your own. We have extensive campaigning experience. Our team has first-hand knowledge of single-issue and counter campaigning.