Our services include:

• Media Mapping

• Core Messaging

• Press Release Drafting & Distribution

• Opinion Piece Drafting & Placement

• Media Comment Placement

• Crisis Communications & Reputation Management

• Online Profile Curation

• Social Media Management

In a sector where trust, transparency, and credibility are everything, communicating clearly has never been more important - or more difficult. We help health and social care providers, leaders, and organisations cut through the noise with strategic communications that resonate with patients, professionals, commissioners, and the wider public.

Whether it’s securing media coverage, managing reputational risk, or building your personal or organisational profile, we bring decades of media and sector expertise to the table. We know how to tell your story with care, precision, and impact - ensuring you remain visible, trusted, and respected in a highly scrutinised environment.

Our services include:

• Search Engine Optimisation (On-page and Technical)

• Content Strategy and Creation

• Paid Digital Campaigns (Google, Meta, LinkedIn)

• Email Marketing Campaigns

• Analytics, Reporting & Conversion Optimisation

• Digital PR

In health and social care, a strong digital presence isn’t just a marketing asset - it’s a trust signal. We help providers, charities, and care organisations improve their visibility, engage the right audiences, and convert interest into meaningful action.

From SEO and digital PR to paid campaigns and performance fixes, our strategies are built to support patient access, service growth, and stakeholder engagement. Every move is guided by data, insight, and a clear focus on outcomes - so your digital presence works as hard as you do.

Our services include:

• Media and Presentation Training

• Core Messaging

• Proactive and Reactive Crisis Media Handling

• Online Profile Curation

• Search Engine Optimisation (SEO)

The digital transformation of traditional print media has seen a fragmentation in audience numbers and a dramatic fall in advertising revenue for newspapers. Paywalls have offered respite to some publications, but these are the minority. Editors and their teams of journalists remain under pressure to churn new content quickly and on a smaller budget. 

The struggle to make online news commercially viable has seen a shift away from more considered investigative journalism to a more sensationalist approach aimed at securing X’s (formerly Tweets) and Facebook likes to drive online traffic. AI and the rise of both disinformation is only pouring fuel on this fire. 

This changing landscape has brought with it an increased risk for care providers. Unfair and twisted allegations can be levelled, but with our collective knowledge spanning all forms of media we can help mitigate against and repair a damaged image and help clients protect against future events. 

• Care Crisis Management - We are experts in crisis communications and reputation management. We are specialists in working with both residential and domiciliary care providers to protect your reputation, shield your brand and help you successfully navigate whatever reputational challenge you as a care provider may be facing.

  Learn more about our crisis management services →

Our services include:

• Political Monitoring and Insights

• Stakeholder Mapping

• Stakeholder Engagement (one-to-one meetings, roundtable events, panel events)

• Policy Analysis and Development

• Political Due Diligence

• Coalition Building

• Thought Leadership

• Speech Writing

Health and social care remains at the heart of national debate - and under intense political and regulatory scrutiny. From NHS reforms and social care funding to workforce pressures and shifting public expectations, the landscape is shaped by constant change and competing priorities.

Amid this uncertainty lie both risks and opportunities. We work with providers, charities, and health leaders to understand the policy environment, identify the decision-makers who matter, and engage them with purpose and clarity.

Drawing on deep political and media expertise, we build targeted campaigns that mobilise support among policymakers, commissioners, and sector influencers - ensuring your priorities are understood, your voice is credible, and your impact is recognised.

Our service offering includes: 

• Roundtables and Panel Events

• Industry Conferences and Speaking Engagements

• White Papers and Reports

• Strategic Ghostwriting

• Awards and Rankings Submissions

• Keynote and Speech Development

Establishing leadership in health and social care takes more than expertise - it requires the right platform, message, and audience. We design and deliver thought leadership campaigns and events that showcase your insight, build trust, and place you at the centre of critical sector conversations.

Whether it’s shaping a keynote, hosting a stakeholder roundtable, or securing your voice in influential health publications, we help you influence policy, inform debate, and lead with purpose. This isn’t about profile for profile’s sake - it’s about credibility, authority, and lasting impact in a complex and vital sector.

Your website is your digital front door. Make sure it opens the right way. We design and develop clean, modern, high-performing websites tailored to your brand and your goals. Our process is user-first and conversion-focused, ensuring seamless experiences across devices and platforms. Whether you're starting from scratch or refreshing an outdated site, we ensure your website becomes a true asset rather than simply an online placeholder. Design, structure, content and performance - every element works in harmony to deliver measurable impact.