Key Insights:
Media Influence & Industry Visibility
Global media mentions of fiduciary services have grown by 294 per cent since 1998, driven by increasing complexities in wealth management and regulatory developments. Guernsey remains a key player, with its media share peaking in 2012 and 2017.
Jersey, once dominant, has seen its share decline from 85 per cent in the 1980s to 40 per cent in recent years, allowing Guernsey and other jurisdictions to grow their visibility.
Ogier leads media mentions with 135 references, followed closely by Mourant, with the top five firms capturing over 50 per cent of total industry coverage.
Social Media & Digital Engagement
With digital marketing becoming a crucial driver of brand awareness, fiduciary firms are increasingly leveraging social media to build their presence.
LinkedIn dominates the fiduciary space, accounting for 85 per cent of total social media followers across firms. Professionals aged 25-34 are the primary audience, reinforcing LinkedIn’s role as a key networking tool.
Oak Group ranks first in social media reach, with 9,513 followers across platforms, frequently posting about employee recognition and awareness events.
SEO & Domain Authority
A strong online presence is vital for credibility and visibility. Firms that invest in their digital footprint tend to rank higher in both media coverage and social engagement.
77 per cent of firms with above-average domain ratings (DR) also rank highly on social media, reinforcing the link between strong SEO and digital marketing efforts.
The top-ranking firms in domain authority include HSBC Channel Islands & Isle of Man, Northern Trust, and Moore Stephens Channel Islands, signaling their strong online reputations.
Market Trends & Search Interest
Search trends reflect evolving investor and client interest in fiduciary services worldwide.
The US dominates fiduciary-related searches, making up 35 per cent of global search interest, with India ranking fourth.
Trust services, private wealth management, and asset protection remain the most-searched fiduciary topics, highlighting the growing demand for expert trust administration.
Guernsey competes with jurisdictions like the British Virgin Islands, Bermuda, Isle of Man, Cayman Islands, and Jersey, each vying for a share of the global fiduciary market.
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