We help care homes, large and small, boost self-funding occupancy through expert care home PR, media coverage, reputation management, social media, SEO, and multimedia content.
Your care home’s reputation is your most valuable asset. How families, the local community, and the wider care sector perceive your home can directly influence occupancy, referrals, and staff recruitment. Positive visibility, strong online presence, and effective care home reputation management give you a competitive edge in attracting self-funding residents.
Bridgehead have transformed our online presence by securing extensive coverage across the local, national, and trade media.
Every interaction, online or offline, shapes that perception. Our research shows that care homes that demonstrate innovative, person-centred care, engaging activities, and high-quality cuisine not only attract more residents but also improve staff satisfaction and recruitment. With our tailored care home PR strategies, media coverage, and social media campaigns, we help you tell your story consistently and compellingly, ensuring your home stands out for all the right reasons.
Our Care Home PR Services
We help care homes attract self-funding residents, build a strong reputation, and get noticed by families and local communities. Our PR services combine care sector expertise with national media experience to ensure your story is told the right way.
Brand & Messaging: We define what makes your care home unique and craft compelling messaging for your website, press releases, and social media. By highlighting your values, innovative care, and exceptional services, we make sure families immediately understand why your care home is the right choice
PR & Media Coverage: We secure coverage in local, regional, and national media, including newspapers, online publications, TV, and care trade outlets. Our tailored PR campaigns increase visibility, strengthen your reputation, and generate high-quality enquiries that convert into self-funding residents.
Reputation & Crisis Management: Protect your care home’s reputation with proactive crisis management and reputation monitoring. We help you respond to sensitive situations with confidence and clarity, ensuring your home remains seen as professional, reliable, and caring by families, staff, and regulators.
Community Engagement & Events: From open days to resident activities, we create programmes that highlight your home’s personality and ethos. These initiatives not only attract positive media attention but also build trust with families, making them more likely to choose your care home.
SEO & Online PR: We grow your presence on Facebook, LinkedIn, Instagram, and TikTok with engaging posts, videos, and stories that showcase your care home’s activities, achievements, and community. Combined with targeted SEO, Google Ads, and PPC campaigns, we reach families searching for care homes in your area, driving high-quality enquiries and converting them into self-funding residents.
Why Choose Our Care Home PR Services?
We’ve supported care homes of all sizes and specialisms, from large groups with 100+ homes to smaller, individual facilities, helping them attract self-funding residents, increase occupancy, and build a strong, trusted reputation through expert care home PR.
I could not recommend Bridgehead highly enough. They have a unique understanding of the adult social care media landscape.
Our passion for the care sector runs deep. Our Managing Director, Will, contributes a monthly column to Care Home Professional and stays fully up to date with the latest care home regulations and CQC assessment framework updates. This ensures our care home PR strategies are informed by current standards and trends, helping position your care home as a credible, respected, and highly visible provider.
How Bridgehead Drives Care PR Home Success
Discover: We learn about your care home, residents, and target families to craft PR campaigns that highlight your home’s unique story, values, and ethos.
Plan: We design a tailored care home PR strategy, including media outreach, press releases, events, and crisis communication plans, all aimed at increasing self-funding enquiries and enhancing your reputation.
Execute: Our team delivers results-driven PR for care homes, securing coverage in local, regional, and national media, managing social media visibility, creating multimedia content, and handling sensitive communications with confidence.
Measure: We track media coverage, audience engagement, enquiries, and occupancy impact so you can see how our care home PR services drive tangible results and growth.
Ready to put your care home on the map and grow occupancy through professional PR? Book a Strategy Call today to start building your reputation, visibility, and influence.
Further reading about the importance of effective PR to care homes
Forbes - Marketing Matters Now More Than Ever
This Forbes piece urges companies to reclaim marketing as an essential tool for business success. Harvard Business Review notes leaders can innovate but struggle to commercialise, highlighting the need for strong marketing.
Search Engine Journal - 15 Reasons Why Your Business Absolutely Needs SEO
The need for quality SEO is growing due to several key factors including increased web traffic and that it remains a cost-effective way to reach customers and build trust over time. Given that organic search is the primary source of website traffic, SEO creates new opportunities to ensure your brand remains discoverable.
Forbes - 2025 Marketing Trends Brands Should Adopt For A Competitive Edge
The marketing landscape is evolving due to particularly to technological innovation through AI marketing automation whilst providing user-generated content, social commerce, data privacy, and sustainability are all crucial in the modern world. Adapting to these trends will help businesses stay competitive and succeed.
