Bridgehead Communications

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News · Jul 2026

Inside the Postcode Lottery: What Our Social Care Funding Analysis Found

William Walter, Bridgehead Communications

Our new analysis for the Care Association Alliance shows that age, deprivation and cost explain less than half the gap in what neighbouring councils spend on social care per adult. Here is what the rest of the data behind our funding reform paper actually shows.

Inside the Postcode Lottery: What Our Social Care Funding Analysis Found
254 pieces

News & Editions

123
The Citation Gap: Why MedTech Companies Get Quoted (And How to Become One)
News/Jul 2026

The Citation Gap: Why MedTech Companies Get Quoted (And How to Become One)

The same handful of MedTech companies dominate trade coverage and procurement conversations, not because their products are better, but because citation compounds. Here is why the pitch-first approach produces diminishing returns, and what an insight-led publishing programme actually looks like.

Alice West, Political and Media ConsultantRead more
Free Personal Care: Could Andy Burnham Actually Deliver What The Social Care Sector Has Waited Decades For?
News/Jul 2026

Free Personal Care: Could Andy Burnham Actually Deliver What The Social Care Sector Has Waited Decades For?

Free personal care has been rejected or postponed by every government since 1999. Andy Burnham has spent fifteen years arguing for it, and now has the office to deliver it. Here is what he has actually committed to, what it would cost, and why the legislative barriers matter more than the politics.

Izzy Jackson, Political and Media ConsultantRead more
How Care Home Providers Can Build Sustainable Occupancy Through Referral Networks and Reputation
News/Jul 2026

How Care Home Providers Can Build Sustainable Occupancy Through Referral Networks and Reputation

Occupancy is rising sector-wide, but individual providers still carry meaningful vacancy risk. The cause is rarely a shortage of demand, it's referral friction and a reputation gap that discharge teams and families both check before a placement is made.

Alice West, Political and Media ConsultantRead more
Why There's No Insurance Market for Social Care Costs in the UK
News/Jul 2026

Why There's No Insurance Market for Social Care Costs in the UK

Insurers can price flood risk because the state drew a clear line with Flood Re. Social care has no equivalent line, which is why, despite decades of trying, there is still no real insurance market for the cost of getting old.

William Walter, Bridgehead CommunicationsRead more

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