B2B PR

With a deep understanding of B2B communications, we’re passionate about helping businesses showcase their expertise, raise their profile, and connect with key industry stakeholders.

When implemented effectively, PR and marketing can strengthen your reputation, position your leadership team as industry authorities, and create valuable commercial opportunities.

Whether you’re an established business looking to enhance your presence or an ambitious company ready to scale, our bespoke B2B PR strategies will ensure your voice is heard in all the right places.

At Bridgehead, we provide B2B companies with the full spectrum of PR and marketing support, from securing media coverage and developing thought leadership to managing reputational challenges and enhancing online visibility.

PR and marketing services for B2B businesses

We provide a full range of B2B PR and marketing services to help you build trust, strengthen relationships, and drive business growth. These include:

• Key messaging and brand positioning. We work with you to define your company’s value proposition, ensuring your messaging is clear, authoritative, and aligned with your business goals. We then integrate these messages into all media, marketing, and communications activity to ensure consistency and impact.

• Media advice and guidance. We provide expert recommendations on how to make your company announcements, industry insights, and product innovations as newsworthy as possible. Our team ensures your media strategy is aligned with current trends and designed to maximise coverage.

• Press release drafting and distribution. We craft compelling, professional press releases tailored to your business needs and distribute them to relevant media outlets. Every release is strategically written to enhance your visibility and build credibility in your sector.

• Securing media coverage for your business. We proactively pitch your business and leadership team to key media contacts across business, trade, and national publications. Whether you need coverage in the business press, specialist industry titles, or mainstream outlets, we have the expertise and relationships to secure the visibility you need.

• Opinion pieces and thought leadership. We write insightful thought leadership articles and place them in respected publications to position your executives as trusted voices within your industry. This enhances your credibility, builds authority, and strengthens relationships with clients and partners.

• Producing multimedia content. We create professional multimedia content, including photography, video, and digital storytelling, that brings your brand to life and highlights your leadership and expertise. Our multimedia services help you stand out visually across digital platforms.

• Building social media for your business. We develop engaging and informative social media content tailored to B2B audiences. From LinkedIn to X, we help position your business as an industry leader, drive engagement, and foster professional connections.

• Crisis communications and reputation management. In the B2B world, reputational risks can arise suddenly. Whether it’s a legal issue, customer backlash, or regulatory challenge, we have systems in place to protect and manage your brand’s reputation. When a crisis occurs, we act quickly to ensure your response is measured, strategic, and effective.

• Search Engine Optimisation (SEO). We ensure your website ranks highly for key industry search terms, helping you outperform competitors in search results and attract the right audience to your site. Our SEO strategies support visibility and lead generation.

A well-executed B2B PR campaign does more than drive awareness, it builds long-term trust and industry authority, creating opportunities for growth and sustained success.

We understand B2B PR

We understand the unique challenges that B2B businesses face and have extensive experience helping companies and their leadership teams stand out in crowded markets.

Whether you’re looking to raise your profile, prepare for a product launch, or build long-term credibility with clients and partners, we offer the expertise, relationships, and tailored strategies to help you succeed.

Your one stop for B2B PR

Our B2B PR services can include:

• Key messaging • Executive profiling • Thought leadership content • Media training • Press release writing • Press release distribution • Interview pitching • Journalist outreach • Crisis communications • Reputation management • Media monitoring • Social media strategy • LinkedIn management • Multimedia production • SEO

We’re passionate about B2B PR

We’ve worked with businesses across sectors to raise their profiles, showcase their leadership, and build reputations that drive growth. Here are two examples:

• Aquaa Partners – We were engaged by Aquaa Partners, a boutique M&A advisory firm, to position Chief Executive Paul Cuatrecasas as a leading authority on disruptive tech M&A following the publication of his book Go Tech or Go Extinct. Our campaign swiftly adapted to the Covid-19 lockdown, replacing planned in-person events with virtual media briefings and sector-specific webinars. By aligning Aquaa’s insights with current events and proactively securing media opportunities, we delivered 55 pieces of high-profile coverage in publications such as Forbes, Barron’s and Dow Jones MarketWatch, reaching over 593,000 industry leaders and generating valuable commercial leads. Read more.

• Avealto – Avealto, a British start-up developing high-altitude telecommunication platforms, engaged us to bring public and political attention to their trademark dispute with Airbus. We positioned the conflict as a post-Brexit challenge to British innovation by a European giant, highlighting Avealto’s potential contribution to the UK economy. We secured an exclusive feature with The Times, followed by wider national and trade media coverage. In total, the campaign secured 10 pieces of coverage, including interviews with Avealto’s CEO, reaching over 426,000 readers and applying crucial pressure on Airbus. Read more.

Further reading on the importance of B2B PR

• Forbes - The Future Of Trade Media And B2B PR: 19 Expert Predictions

  • The future of trade media in B2B PR will focus on fewer but more influential, hyper-specialised publications delivering highly targeted, AI-curated content. PR strategies will emphasise authentic storytelling, value-driven messaging, and community-building across micro-communities and niche platforms. Multimedia content formats like podcasts, videos, and case studies will become essential for engagement. Ultimately, trade media will remain vital for enhancing credibility, fostering trust, and driving business growth within specific industries. Read more.

• TechRound - PR Secrets Revealed: Top Tips for Startups on How to Approach PR

  • The article explores the essential role of public relations in helping startups build credibility, attract investors, and increase brand visibility. It highlights the shift in PR strategies during the pandemic, where companies focused on thought leadership rather than direct promotion, and how startups can now leverage PR as a key part of their growth strategy. Read more.

• Entrepreneur - 5 Ways PR Wins at Generating B2B Sales

  • B2B companies are increasingly turning to PR as a cost-effective way to generate leads during uncertain times. Trade media still holds trust and authority among business decision-makers, making earned placements valuable for building credibility. Thought leadership articles, repurposed media coverage, and consistent PR efforts compound over time, driving brand awareness and lead generation. PR is now more measurable than ever, with sophisticated metrics tying media placements to website traffic, SEO, and sales outcomes. Read more.