Bridgehead Communications
Aquaa Partners

Case study · Aquaa Partners

One Dow Jones placement in August 2020 was re-run within ten days in Milan, Belgrade, Warsaw and Sydney.

We turned a tech-M&A boutique, and its CEO, into a quoted authority across the world's financial press.

56

pieces of coverage

50

outlets and editions

12

countries

337.8M

audience reach*

Coverage across 12 countries: United Kingdom 29 pieces, United States 10 pieces, Italy 3 pieces, Poland 1 piece, Australia 1 piece, Serbia 1 piece, India 1 piece, Mexico 1 piece, Ireland 1 piece, Belgium 1 piece, France 1 piece, Norway 1 piece.
United Kingdom29 pieces · 27 outlets
United States10 pieces · 7 outlets
Italy3 pieces · 3 outlets
Poland·
Australia·
Serbia·
India·
Mexico·
Ireland·
Belgium·
France·
Norway·

The globe turns once every 80 seconds. It pauses while your pointer rests on a pin or an outlet name; drag it to look anywhere else, and click a country or outlet name for its headlines.

46 of the 50 outlets are counted at their real newsrooms in 19 cities. Each covered country carries a single pin at its capital; the side columns list its outlets by domain authority, with the piece count for each. Hover a country or outlet to light it, or click for its headlines. Land with coverage is lit. 4 outlets with no fixed newsroom (Protein Report, Virmmac, Noticias Empresa and investment-ycchu.blogspot.com, 5 pieces) are counted but not placed.

*audience reach and estimated readers, Portal Coverage Builder, September 2026. Portal Coverage Builder: one audience-reach figure per outlet domain (the maximum reported), summed across every domain; estimated readers is the sum of views across every piece. Figures reproduce the portal's own method exactly; a title that carries several pieces is counted once for reach (its highest reported figure) but every piece counts toward readers.

The brief

The brief

Following the publication of CEO Paul Cuatrecasas' book Go Tech, or Go Extinct, Bridgehead was appointed to position both Paul and Aquaa Partners as thought leaders in disruptive-tech M&A, translating the book's themes into timely commentary on the moments markets were already watching.

A boutique M&A and strategic advisory firm that helps established companies become growth leaders by acquiring disruptive technology businesses.

Objectives

  1. 01Promote the insights set out in Go Tech or Go Extinct.
  2. 02Position the CEO as an expert commentator on technology-led transformation.
  3. 03Demonstrate the commercial importance of digital disruption to legacy industries.
  4. 04Support business development by raising visibility among prospective clients.

The approach

How we approached it

A thought-leadership-led media programme built on automation, digital transformation and technology-driven growth, placed where it carried weight with investors and acquirers.

01

Pivoted through lockdown

In-person media engagement was rebuilt as virtual briefings and sector-specific webinars during COVID, keeping the CEO in front of journalists when most voices went quiet.

02

Commentary across sectors

We positioned Aquaa's CEO on the role of technology in building resilience across retail, aviation and maritime transport, making an abstract thesis concrete.

03

Reactive newsjacking

We monitored the agenda for openings, landing interviews, opinion pieces and reactive commentary aligned to the book's core themes.

04

Original research, produced and launched

To put hard evidence behind the thesis, we produced and launched The Death of Value Investing, an Aquaa Partners investment research paper setting two decades of total shareholder returns for tech against non-tech indices. Launched in August 2020, it gave the financial press a number to report rather than an opinion to weigh.

Country by country

Where the coverage landed

12 countries in twelve regions, each row facing its part of the globe, with the region's strongest outlets and one headline as published. Every piece is listed in the index below.

Region 01 of 12

United Kingdom

29 pieces · 27 outlets

  • United Kingdom29 pieces · 27 outlets

Strongest outlets by domain authority

Evening Standard Homes & PropertyAirport TechnologyDrapersSiftedShip Technologyand 22 more in the index
“Can London builders deliver the affordable eco-friendly homes we need?”
Evening Standard Homes & Property, London · 21 Jul 2020 · DA 71

Read the piece

Region 02 of 12

United States

10 pieces · 7 outlets

  • United States10 pieces · 7 outlets

Strongest outlets by domain authority

ForbesMarketWatch×2Barron'sEat This, Not That!FoodNavigator-USAand 2 more in the index
“Are you ready to eat lab meat?”
Forbes, Jersey City · 1 Jun 2020 · DA 95

Read the piece

Region 03 of 12

Italy

3 pieces · 3 outlets

  • Italy3 pieces · 3 outlets

Strongest outlets by domain authority

Tgcom24FinanciaLoungeLa Mescolanza
“Cocktail di big tech e vino in portafoglio”
Tgcom24, Milan · 25 Aug 2020 · DA 89

Read the piece

Region 04 of 12

Poland

1 piece · 1 outlet

  • Poland1 piece · 1 outlet

Strongest outlets by domain authority

Strefa Inwestorów
“Spółki technologiczne, wino i znaczki pocztowe - w to teraz warto inwestować, przekonują analitycy Aquaa Partners”
Strefa Inwestorów, Warsaw · 28 Aug 2020 · DA 54

Read the piece

Region 05 of 12

Australia

1 piece · 1 outlet

  • Australia1 piece · 1 outlet

Strongest outlets by domain authority

Stockhead
“Tech killed value investing: report”
Stockhead, Sydney · 25 Aug 2020 · DA 54

Read the piece

Region 06 of 12

Serbia

1 piece · 1 outlet

  • Serbia1 piece · 1 outlet

Strongest outlets by domain authority

Biznis i Finansije
“Aquaa Partners: Ulaganje u tehnološke kompanije je najsigurnija opcija”
Biznis i Finansije, Belgrade · 24 Aug 2020 · DA 43

Read the piece

Region 07 of 12

India

1 piece · 1 outlet

  • India1 piece · 1 outlet

Strongest outlets by domain authority

Daily Mail India
“Invest in tech indexes, but hedge your bets with fine wine and stamps, says this strategist”
Daily Mail India, New Delhi · 24 Aug 2020 · DA 18

Read the piece

Region 08 of 12

Mexico

1 piece · 1 outlet

  • Mexico1 piece · 1 outlet

Strongest outlets by domain authority

Mundo Contact
“Entregas con drones se aceleran por el COVID-19”
Mundo Contact, Mexico City · 26 Jun 2020 · DA 41

Read the piece

Region 09 of 12

Ireland

1 piece · 1 outlet

  • Ireland1 piece · 1 outlet

Strongest outlets by domain authority

Forecourt & Convenience Retailer
“COVID-19 accelerates global tech transformation for grocery industry”
Forecourt & Convenience Retailer, Dublin · 18 Jun 2020 · DA 26

Read the piece

Region 10 of 12

Belgium

1 piece · 1 outlet

  • Belgium1 piece · 1 outlet

Strongest outlets by domain authority

Eurogroup for Animals
“Are you ready to eat lab meat?”
Eurogroup for Animals, Brussels · 2 Jun 2020

Read the piece

Region 11 of 12

France

1 piece · 1 outlet

  • France1 piece · 1 outlet

Strongest outlets by domain authority

Le Rail
“Digital : un potentiel énorme pour le rail”
Le Rail, Paris · 24 Apr 2020 · DA 34

Read the piece

Region 12 of 12

Norway

1 piece · 1 outlet

  • Norway1 piece · 1 outlet

Strongest outlets by domain authority

TradeWinds
“Investment banker says virus crisis will drive 'techquisition'”
TradeWinds, Oslo · 27 Mar 2020 · DA 60

Read the piece

The results, 2020-03 to 2021-08

56 pieces across 12 countries

Counts come from the coverage book, piece by piece. Audience figures are measured per outlet (Portal Coverage Builder, September 2026) and marked with an asterisk.
56

pieces of coverage

50

outlets and editions

12

countries

4

continents

595k

estimated readers*

337.8M

audience reach*

*audience reach and estimated readers, Portal Coverage Builder, September 2026. Portal Coverage Builder: one audience-reach figure per outlet domain (the maximum reported), summed across every domain; estimated readers is the sum of views across every piece. Figures reproduce the portal's own method exactly; a title that carries several pieces is counted once for reach (its highest reported figure) but every piece counts toward readers.

PIECES PER MONTH, 2020-03 TO 2021-08

3Mar ’204Apr7May9Jun5Jul22Aug1Sep1OctNovDecJan ’21FebMarAprMayJunJul1Aug

The August 2020 spike of 22 pieces is the busiest month in the book. Months with no coverage stay at zero. 3 pieces carry no publication date, sit outside this chart and are marked undated in the index.

The research

The research report we produced and launched

Aquaa Partners' own investment research, written to carry the book's argument in numbers and launched to the financial press in August 2020.
The Death of Value Investing and the Dawn of a New Tech-Driven Investment Paradigm cover

Cover and pages 2 and 5

The Death of Value Investing and the Dawn of a New Tech-Driven Investment Paradigm

August 2020 · 16 pages · Nasdaq 100, FTSE 100, DAX 30 and CAC 40, tech and non-tech, 1999 to 31 July 2020; Refinitiv, PitchBook, Yahoo Finance and Macrotrends data

The original research we produced and launched for Aquaa Partners: a quantitative case that value investing's core assumption had broken, setting more than two decades of total shareholder returns for tech against non-tech indices, and the risk carried to earn them. It became the analysis the financial press ran with.

One finding. Tech stopped being the risky side of the trade. Across 2009 to July 2020 the Nasdaq 100's average maximum loss in a year was 7.6 per cent against 12.7 per cent for the non-tech indices, while its compounded total shareholder return since 1999 reached 11,630 per cent against the FTSE 100 Non-Tech's 838 per cent: higher returns for less downside, which is the relationship value investing assumes cannot hold.

Status: Published August 2020, the first in Aquaa Partners' investment research series, and still on the firm's own site.

Index of coverage

All 56 pieces, by country

12 countries by pieces of coverage, each country’s pieces newest first, headlines as published, in one language. Broadcast, video and print items are tagged; 3 pieces carry no publication date. 4 outlets with no fixed newsroom (Protein Report, Virmmac, Noticias Empresa and investment-ycchu.blogspot.com, 5 pieces) are counted but not listed by country. Open the live coverage book

United Kingdom

29 pieces · 27 outlets

Sifted Europe's fintech M&A 'boom': What the data tells us · United Kingdom

23 Aug 2021

AltAssets Tech companies offer more value to investors - Aquaa Partners study claims · United Kingdom

25 Aug 2020

Private Equity Wire Value investing is dead, claims new report as authors herald dawn of new tech-driven investment paradigm · United Kingdom

24 Aug 2020

The Adventurous Investor Monday Macro – Is value dead, redux: a deeper dive · United Kingdom

24 Aug 2020

The Armchair Trader What's the best investment approach to tech stocks? · United Kingdom

24 Aug 2020

UK Construction Online Can Digitisation Set Construction Firms Apart · United Kingdom

24 Aug 2020

Qube Magazine Task force needed to drive tech adoption in UK's sluggish construction sector, expert urges · United Kingdom

3 Aug 2020

TechRound Government Taskforce Needed in Construction · United Kingdom

3 Aug 2020

Highways Today Leading construction technology expert calls for UK Taskforce to drive tech revolution · United Kingdom

31 Jul 2020

Evening Standard Homes & Property Can London builders deliver the affordable eco-friendly homes we need? · United Kingdom

21 Jul 2020

New Civil Engineer Call for UK task force to drive adoption of new technology · United Kingdom

20 Jul 2020

Neighbourhood Retailer COVID-19 accelerates technological change in the global supply chain · United Kingdom

8 Jul 2020

New Food Magazine How will the food and drink industry embrace technology? · United Kingdom

30 Jun 2020

Comment Central COVID-19 is speeding up the technological transformation of the global aviation industry · United Kingdom

19 Jun 2020

youTalk-insurance Will COVID-19 boost autonomous shipping? · United Kingdom

4 Jun 2020

Comment Central COVID-19 is driving the tech transformation of retail · United Kingdom

29 May 2020

FE News Coronavirus has accelerated demand to improve the global education system’s resilience to future shocks · United Kingdom

28 May 2020

Retail Jeweller (headline unavailable) · United Kingdom

21 May 2020

The Fish Site A compelling case for cellular aquaculture · United Kingdom

14 May 2020

United Kingdom, continued

KCW Today Now is the time for EdTech to prove itself · United Kingdom

12 May 2020

Ship Technology Global Coronavirus: the impact on global shipping · United Kingdom

4 May 2020

Comment Central COVID-19 is accelerating waves of change in global maritime shipping · United Kingdom

15 Apr 2020

British Aviation Group How coronavirus will change aviation in the next decade · United Kingdom

7 Apr 2020

Ship Technology The Impact of Coronavirus on the Global Shipping and Cruise Sectors · United Kingdom

2 Apr 2020

Airport Technology How coronavirus will change aviation in the next decade · United Kingdom

31 Mar 2020

Drapers Who will buy crisis-hit fashion businesses? · United Kingdom

23 Mar 2020

The Commentator Cutting-edge Food Technology is our best defence against another Wuhan · United Kingdom

undated

The Financial Services Forum The Big Break: Post-Pandemic 'New Normal', 40 Sectors (2nd edition) · United Kingdom

undated

Tomorrow's Warehouse (headline unavailable) · United Kingdom

undated

United States

10 pieces · 7 outlets

WATTAgNet How the poultry industry can win against meat alternatives · United States

14 Oct 2020

FoodNavigator-USA Walmart, a tech company? Why Walmart+ launch proves the retailer is a ‘dinosaur with wings’ · United States

4 Sep 2020

WATTAgNet How will consumer trends for poultry change by 2030? · United States

31 Aug 2020

Barron's As Apple Hits $2 Trillion Tech Stocks Are Set For Exponential Growth, Says This Strategist · United States

21 Aug 2020

MarketWatch Invest in tech indexes, but hedge your bets with fine wine and stamps, says this strategist · United States

21 Aug 2020

ASCM COVID-19 Accelerates Technological Change · United States

12 Aug 2020

WATTAgNet Poultry Tech Summit goes virtual in October 2020 · United States

13 Jul 2020

MarketWatch Drone deliveries and holograph shopping are being fast tracked thanks to coronavirus: here are some companies set to benefit · United States

29 Jun 2020

Eat This, Not That! 5 Foods Going Extinct Shockingly Soon · United States

2 Jun 2020

United States, continued

Forbes Are you ready to eat lab meat? · United States

1 Jun 2020

Italy

3 pieces · 3 outlets

FinanciaLounge Idee di investimento, è il momento degli investimenti alternativi · Italy

31 Aug 2020

La Mescolanza Cocktail di big tech e vino in portafoglio · Italy

26 Aug 2020

Tgcom24 Cocktail di big tech e vino in portafoglio · Italy

25 Aug 2020

Poland

1 piece · 1 outlet

Strefa Inwestorów Spółki technologiczne, wino i znaczki pocztowe - w to teraz warto inwestować, przekonują analitycy Aquaa Partners · Poland

28 Aug 2020

Australia

1 piece · 1 outlet

Stockhead Tech killed value investing: report · Australia

25 Aug 2020

Serbia

1 piece · 1 outlet

Biznis i Finansije Aquaa Partners: Ulaganje u tehnološke kompanije je najsigurnija opcija · Serbia

24 Aug 2020

India

1 piece · 1 outlet

Daily Mail India Invest in tech indexes, but hedge your bets with fine wine and stamps, says this strategist · India

24 Aug 2020

Mexico

1 piece · 1 outlet

Mundo Contact Entregas con drones se aceleran por el COVID-19 · Mexico

26 Jun 2020

Ireland

1 piece · 1 outlet

Forecourt & Convenience Retailer COVID-19 accelerates global tech transformation for grocery industry · Ireland

18 Jun 2020

Belgium

1 piece · 1 outlet

Eurogroup for Animals Are you ready to eat lab meat? · Belgium

2 Jun 2020

France

1 piece · 1 outlet

Le Rail Digital : un potentiel énorme pour le rail · France

24 Apr 2020

Norway

1 piece · 1 outlet

TradeWinds Investment banker says virus crisis will drive 'techquisition' · Norway

27 Mar 2020

No fixed newsroom

5 pieces · 4 outlets

Noticias Empresa Apple está a punto de caer lejos del árbol Nasdaq (NASDAQ: AAPL)

26 Aug 2020

investment-ycchu.blogspot.com 蘋果市值達2兆美元 分析師:科技股將迎來指數級成長

22 Aug 2020

Virmmac Invest in tech indexes, but hedge your bets with fine wine and stamps, says this strategist

22 Aug 2020

Virmmac NewsWatch: 'The housing market is on a sugar high': Home sales are soaring, but is it a good time to buy? Here's what the experts say

21 Aug 2020

Protein Report A compelling case for cellular aquaculture

18 May 2020

Every piece

All the coverage

All 56 pieces of coverage, drifting past continuously — hover to pause, click any card for the piece itself.
SiftedDA 63

UNITED KINGDOM

Europe's fintech M&A 'boom': What the data tells us

Sifted, London · 23 Aug 2021

WATTAgNetDA 58

UNITED STATES

How the poultry industry can win against meat alternatives

WATTAgNet, Rockford · 14 Oct 2020

FoodNavigator-USADA 68

UNITED STATES

Walmart, a tech company? Why Walmart+ launch proves the retailer is a ‘dinosaur with wings’

FoodNavigator-USA, Chicago · 4 Sep 2020

FinanciaLoungeDA 41

ITALY

Idee di investimento, è il momento degli investimenti alternativi

FinanciaLounge, Milan · 31 Aug 2020

WATTAgNetDA 58

UNITED STATES

How will consumer trends for poultry change by 2030?

WATTAgNet, Rockford · 31 Aug 2020

Strefa InwestorówDA 54

POLAND

Spółki technologiczne, wino i znaczki pocztowe - w to teraz warto inwestować, przekonują analitycy Aquaa Partners

Strefa Inwestorów, Warsaw · 28 Aug 2020

La MescolanzaDA 40

ITALY

Cocktail di big tech e vino in portafoglio

La Mescolanza, Rome · 26 Aug 2020

Noticias Empresa

Apple está a punto de caer lejos del árbol Nasdaq (NASDAQ: AAPL)

Noticias Empresa · 26 Aug 2020

AltAssetsDA 50

UNITED KINGDOM

Tech companies offer more value to investors - Aquaa Partners study claims

AltAssets, London · 25 Aug 2020

StockheadDA 54

AUSTRALIA

Tech killed value investing: report

Stockhead, Sydney · 25 Aug 2020

Tgcom24DA 89

ITALY

Cocktail di big tech e vino in portafoglio

Tgcom24, Milan · 25 Aug 2020

Biznis i FinansijeDA 43

SERBIA

Aquaa Partners: Ulaganje u tehnološke kompanije je najsigurnija opcija

Biznis i Finansije, Belgrade · 24 Aug 2020

Daily Mail IndiaDA 18

INDIA

Invest in tech indexes, but hedge your bets with fine wine and stamps, says this strategist

Daily Mail India, New Delhi · 24 Aug 2020

Private Equity WireDA 49

UNITED KINGDOM

Value investing is dead, claims new report as authors herald dawn of new tech-driven investment paradigm

Private Equity Wire, London · 24 Aug 2020

The Adventurous InvestorDA 14

UNITED KINGDOM

Monday Macro – Is value dead, redux: a deeper dive

The Adventurous Investor, London · 24 Aug 2020

The Armchair TraderDA 35

UNITED KINGDOM

What's the best investment approach to tech stocks?

The Armchair Trader, London · 24 Aug 2020

UK Construction OnlineDA 44

UNITED KINGDOM

Can Digitisation Set Construction Firms Apart

UK Construction Online, London · 24 Aug 2020

Virmmac

Invest in tech indexes, but hedge your bets with fine wine and stamps, says this strategist

Virmmac · 22 Aug 2020

investment-ycchu.blogspot.com

蘋果市值達2兆美元 分析師:科技股將迎來指數級成長

investment-ycchu.blogspot.com · 22 Aug 2020

Barron'sDA 88

UNITED STATES

As Apple Hits $2 Trillion Tech Stocks Are Set For Exponential Growth, Says This Strategist

Barron's, New York · 21 Aug 2020

MarketWatchDA 92

UNITED STATES

Invest in tech indexes, but hedge your bets with fine wine and stamps, says this strategist

MarketWatch, New York · 21 Aug 2020

Virmmac

NewsWatch: 'The housing market is on a sugar high': Home sales are soaring, but is it a good time to buy? Here's what the experts say

Virmmac · 21 Aug 2020

ASCMDA 57

UNITED STATES

COVID-19 Accelerates Technological Change

ASCM, Chicago · 12 Aug 2020

Qube MagazineDA 27

UNITED KINGDOM

Task force needed to drive tech adoption in UK's sluggish construction sector, expert urges

Qube Magazine, London · 3 Aug 2020

TechRoundDA 46

UNITED KINGDOM

Government Taskforce Needed in Construction

TechRound, London · 3 Aug 2020

Highways TodayDA 33

UNITED KINGDOM

Leading construction technology expert calls for UK Taskforce to drive tech revolution

Highways Today, London · 31 Jul 2020

Evening Standard Homes & PropertyDA 71

UNITED KINGDOM

Can London builders deliver the affordable eco-friendly homes we need?

Evening Standard Homes & Property, London · 21 Jul 2020

New Civil EngineerDA 57

UNITED KINGDOM

Call for UK task force to drive adoption of new technology

New Civil Engineer, London · 20 Jul 2020

WATTAgNetDA 58

UNITED STATES

Poultry Tech Summit goes virtual in October 2020

WATTAgNet, Rockford · 13 Jul 2020

Neighbourhood RetailerDA 27

UNITED KINGDOM

COVID-19 accelerates technological change in the global supply chain

Neighbourhood Retailer, Belfast · 8 Jul 2020

New Food MagazineDA 57

UNITED KINGDOM

How will the food and drink industry embrace technology?

New Food Magazine, Brasted · 30 Jun 2020

MarketWatchDA 92

UNITED STATES

Drone deliveries and holograph shopping are being fast tracked thanks to coronavirus: here are some companies set to benefit

MarketWatch, New York · 29 Jun 2020

Mundo ContactDA 41

MEXICO

Entregas con drones se aceleran por el COVID-19

Mundo Contact, Mexico City · 26 Jun 2020

Comment CentralDA 39

UNITED KINGDOM

COVID-19 is speeding up the technological transformation of the global aviation industry

Comment Central, London · 19 Jun 2020

Forecourt & Convenience RetailerDA 26

IRELAND

COVID-19 accelerates global tech transformation for grocery industry

Forecourt & Convenience Retailer, Dublin · 18 Jun 2020

youTalk-insuranceDA 34

UNITED KINGDOM

Will COVID-19 boost autonomous shipping?

youTalk-insurance, London · 4 Jun 2020

Eat This, Not That!DA 77

UNITED STATES

5 Foods Going Extinct Shockingly Soon

Eat This, Not That!, New York · 2 Jun 2020

Eurogroup for Animals

BELGIUM

Are you ready to eat lab meat?

Eurogroup for Animals, Brussels · 2 Jun 2020

ForbesDA 95

UNITED STATES

Are you ready to eat lab meat?

Forbes, Jersey City · 1 Jun 2020

Comment CentralDA 39

UNITED KINGDOM

COVID-19 is driving the tech transformation of retail

Comment Central, London · 29 May 2020

FE NewsDA 55

UNITED KINGDOM

Coronavirus has accelerated demand to improve the global education system’s resilience to future shocks

FE News, Exeter · 28 May 2020

Retail JewellerDA 43

UNITED KINGDOM

(headline unavailable)

Retail Jeweller, London · 21 May 2020

Protein ReportDA 23

A compelling case for cellular aquaculture

Protein Report · 18 May 2020

The Fish SiteDA 59

UNITED KINGDOM

A compelling case for cellular aquaculture

The Fish Site, London · 14 May 2020

KCW Today

UNITED KINGDOM

Now is the time for EdTech to prove itself

KCW Today, London · 12 May 2020

Ship Technology GlobalDA 54

UNITED KINGDOM

Coronavirus: the impact on global shipping

Ship Technology Global, London · 4 May 2020

Le RailDA 34

FRANCE

Digital : un potentiel énorme pour le rail

Le Rail, Paris · 24 Apr 2020

Comment CentralDA 39

UNITED KINGDOM

COVID-19 is accelerating waves of change in global maritime shipping

Comment Central, London · 15 Apr 2020

British Aviation GroupDA 29

UNITED KINGDOM

How coronavirus will change aviation in the next decade

British Aviation Group, London · 7 Apr 2020

Ship TechnologyDA 61

UNITED KINGDOM

The Impact of Coronavirus on the Global Shipping and Cruise Sectors

Ship Technology, London · 2 Apr 2020

Airport TechnologyDA 65

UNITED KINGDOM

How coronavirus will change aviation in the next decade

Airport Technology, London · 31 Mar 2020

TradeWindsDA 60

NORWAY

Investment banker says virus crisis will drive 'techquisition'

TradeWinds, Oslo · 27 Mar 2020

DrapersDA 64

UNITED KINGDOM

Who will buy crisis-hit fashion businesses?

Drapers, London · 23 Mar 2020

The CommentatorDA 61

UNITED KINGDOM

Cutting-edge Food Technology is our best defence against another Wuhan

The Commentator, London · Undated

The Financial Services ForumDA 39

UNITED KINGDOM

The Big Break: Post-Pandemic 'New Normal', 40 Sectors (2nd edition)

The Financial Services Forum, London · Undated

Tomorrow's WarehouseDA 30

UNITED KINGDOM

(headline unavailable)

Tomorrow's Warehouse, London · Undated

The breakthrough

One original analysis, placed once, that cascaded across the financial press.

Off the back of a Dow Jones MarketWatch interview, we placed an original thought-leadership piece analysing the improved returns of tech stocks versus traditional equities. The findings were then picked up and run again: proprietary analysis becoming the story across multiple titles.

The outcome

Sustained presence across international business and financial media, and a CEO the markets' own titles now quote on the future of technology.

The impact

  • 01Increased visibility among target investors and corporate audiences.
  • 02Strengthened the firm's leadership profile in disruptive-tech M&A.
  • 03Positioned the CEO as an authoritative commentator on digital transformation.
  • 04Supported business development through enhanced brand credibility and inbound interest.
  • 05A sixteen-page investment research paper, The Death of Value Investing, produced and launched for the firm and reported on from London to Sydney, Milan and Warsaw.

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