Aquaa Partners

Following the publication of CEO Paul Cuatrecasas’ book Go Tech or Go Extinct, Bridgehead Communications was appointed to position both Paul and Aquaa Partners as thought leaders in the field of disruptive tech M&A. Aquaa Partners wanted to:

• Promote the insights outlined in Go Tech or Go Extinct

• Position its CEO as an expert commentator on technology‑led transformation

• Demonstrate the commercial importance of digital disruption to legacy industries

• Support business development by increasing visibility among prospective clients

Campaign activity needed to translate the book’s core themes into timely commentary aligned with real‑world economic and sector developments.

We implemented a thought leadership‑led media engagement programme centred on the themes of automation, digital transformation, and technology‑driven growth.

Planned in‑person media engagement was adapted to virtual briefings and sector‑specific webinars during the COVID-19 lockdowns. These sessions enabled Aquaa’s CEO to provide commentary on the role of technological advancement in improving resilience across industries, including retail, aviation, and maritime transport.

Alongside proactive engagement, we monitored the news agenda to identify opportunities for reactive commentary, interviews, and opinion‑led content aligned with the book’s key themes.

The campaign delivered sustained visibility for Aquaa Partners across international business and financial media.

Media Reach & Coverage

We secured:

• 55 pieces of coverage

• Coverage reaching an estimated 593,000 readers

Top‑tier media coverage included:

• Barron’s

• Dow Jones MarketWatch

• Forbes

• Sifted

• London Evening Standard

• Private Equity Wire

We also delivered interview opportunities with The New York Times and the Los Angeles Times.

Thought Leadership Placement

A notable milestone followed an interview with Dow Jones MarketWatch, where we successfully placed an original thought leadership piece analysing the improved returns of tech stocks compared to traditional equities.

The findings were subsequently featured in:

• Dow Jones MarketWatch

• Barron’s

• Forbes

• Commercial Impact

Coverage of Aquaa Partners’ proprietary analysis helped to:

• Reinforce the commercial relevance of technology‑led transformation

• Demonstrate Aquaa’s advisory expertise in tech‑focused M&A

• Generate new commercial opportunities linked to inbound interest

Strategic Impact

As a result of the campaign, Aquaa Partners:

• Increased visibility among target investors and corporate audiences

• Strengthened its leadership profile within the disruptive tech M&A space

• Positioned its CEO as an authoritative commentator on digital transformation

• Supported business development through enhanced brand credibility