At Bridgehead Communications, we specialise in crafting and amplifying broadcast PR campaigns that elevate the profiles of brands and spokespeople across radio, television, and digital platforms.
We help clients become compelling voices on-air, driving audience engagement, shaping narratives, and influencing key stakeholders through targeted broadcast media exposure.
With deep expertise in the evolving media landscape, we empower clients to deliver impactful messages that resonate with viewers and listeners, opening doors to new partnerships, customers, and opportunities.
Effective broadcast PR goes beyond airtime: it creates memorable moments that build trust, spark conversations, and position your message at the forefront of your industry.
Whether you’re launching a new product, managing a crisis, or aiming to grow your brand presence, our tailored broadcast strategies ensure your story is seen, heard, and remembered.
Broadcast PR Services
We provide a full suite of broadcast PR services designed to maximise your on-air impact and media reach:
Message development and media coaching. We craft clear, compelling narratives and prepare spokespeople to confidently deliver key messages on camera or live radio.
Media relations and placements. We secure prime-time interviews, feature segments, and expert commentary opportunities across national and regional TV, radio, and digital broadcast outlets.
Story pitching and show targeting. We identify the most relevant programs and producers to pitch timely, newsworthy stories that engage target audiences and align with your goals.
On-camera production support. We assist with video content creation, including live interviews, pre-recorded segments, and branded video storytelling to extend your broadcast presence.
Podcast and digital audio engagement. We connect you with influential podcasts and streaming platforms to diversify your broadcast footprint and reach niche audiences.
Social media amplification. We integrate broadcast appearances with social media strategies to maximise visibility and ongoing audience interaction.
Crisis communication support. We provide rapid-response broadcast strategies to manage sensitive situations and protect your reputation under public scrutiny.
Media monitoring and analytics. We track broadcast coverage and audience impact to refine messaging and demonstrate the value of your PR investment.
Broadcast PR campaigns aren't just about creating noise. They build lasting connections and position you as a trusted voice in your field.
Why Broadcast PR Matters
In today’s fast-paced media environment, compelling on-air presence is essential for brands and leaders aiming to connect authentically with audiences. Our broadcast PR expertise helps you cut through the clutter and deliver messages that stick.
Whether you’re launching a campaign, handling media inquiries, or building ongoing visibility, we tailor broadcast strategies that align with your broader communications objectives and business ambitions.
Your One-Stop for Broadcast PR Support
Our broadcast PR expertise includes:
• Message development • Media coaching • Strategic media outreach • Interview pitching • On-camera production support • Podcast placement • Social media integration • Crisis communication • Media monitoring and reporting • Branded video content • Press release writing and distribution • Media tracking and reporting
Broadcast PR in Action
Pugnare - Our broadcast PR campaign for George Maher’s book Pugnare achieved outstanding results, securing extensive media coverage and significant audience engagement. We delivered over 43 pieces of coverage, including a key broadcast TV interview on GB News that amplified George’s expertise and the book’s themes. A standout achievement was securing an interview on MoneyWeek’s Podcast, which propelled Pugnare into the Financial Times’ top five recommended books for Christmas 2022. The book also featured in The Week’s ‘Top 10 Business Books of 2022,’ while the Financial Times provided separate coverage highlighting its relevant historical insights. Read More.
Zef Eisenberg - Between 2017 and 2018, we secured 32 pieces of print and broadcast coverage for Zef Eisenberg, reaching an audience of approximately 3 million and generating around 6,000 social media shares. Our broadcast PR efforts focused heavily on Zef’s record-breaking attempts at major raceways, with dedicated on-site support at Pendine Sands to coordinate coverage. This resulted in high-profile features on BBC News, ITV News, and Sky News. To maximise impact, we provided Zef with media training to ensure clear, consistent messaging during interviews. In addition to broadcast, we secured influential business interviews, including a feature with The Sunday Times’ Enterprise Editor and a long-form Financial Times interview, further elevating Zef’s profile as both an entrepreneur and racing icon. Read More.
Further Reading
Forbes - Using Press Coverage To Boost The Value Of Your Products And Services. This article explores how press coverage can significantly enhance the perceived value of your products and services. It the critical importance of practical strategies for businesses to leverage media exposure in building credibility and attracting customers. Read More.
Forbes - Brands Are Reaping The Benefits Of Broadcast TV’s Second Life On Streaming. This article dives into how press coverage can boost the perceived value of your products and services. It breaks down actionable ways businesses can harness media exposure to build trust and draw in customers. With the right approach, press can help you stand out from the competition and fuel business growth. Read More.
Medium - Revisiting “Old School” Media: Why Broadcast TV and Radio Still Matter in a Digital-First World. This article delves into the enduring relevance of traditional media channels. He discusses how broadcast TV and radio continue to offer unparalleled reach and credibility, making them valuable components in modern marketing strategies. Read More.
