Pugnare

Bridgehead Communications was appointed to promote the book through the media and position its author as a credible commentator on contemporary economic challenges.

Dr. Maher wanted to:

• Raise awareness of Pugnare among financial and policy audiences

• Position himself as a commentator on modern monetary policy

• Draw links between Roman economic history and present‑day financial issues

• Promote the book through business, financial and broadcast media

Campaign activity needed to translate historical economic analysis into timely commentary relevant to modern financial debate.

We developed a media engagement programme centred on drawing parallels between the economic themes explored in Pugnare and contemporary financial trends.

By aligning commentary with current issues, including quantitative easing, inflation, and investor confidence, we secured interviews, opinion placements, and media roundtables targeting financial journalists and policy‑focused publications.

Our campaign delivered widespread media visibility across broadcast, financial, and business press.

Media Reach & Coverage

We secured:

• 43+ pieces of media coverage

• Coverage reaching an estimated 405,000 readers and viewers

• 693 social media shares of campaign content

Broadcast coverage included a national TV interview discussing the book’s key economic insights.

Influential Media Engagement

A key milestone was securing an interview for Dr. Maher on MoneyWeek’s podcast.

This contributed to:

• Pugnare is being ranked among the Financial Times’ Top Five Books to Buy Before Christmas (2022)

• Inclusion in The Week’s Top 10 Business Books of 2022

The Financial Times also provided standalone editorial coverage of the book’s analysis of early Roman financial innovation.

Broadcast & Commentary

Additional highlights included:

• A broadcast interview on GB News

• A dedicated column by Jeremy Warner examining the book’s economic arguments

These placements enabled Dr. Maher to communicate the book’s themes to a wider business and investor audience.

Commercial Impact

At the height of campaign activity, Pugnare topped Amazon’s sales rankings within its subject category.

Strategic Impact

As a result of the campaign, Dr. Maher:

• Increased awareness of Pugnare among financial audiences

• Established himself as a commentator on monetary policy

• Secured recognition in leading business media

• Strengthened the book’s commercial performance