From ambitious start-ups to national leaders, we partner with healthcare organisations of all sizes to elevate their profile, shape public opinion, and earn lasting trust among patients, professionals, and key stakeholders.
Our expertise spans brand strategy, healthcare communications, media outreach, stakeholder engagement, public health campaigns, and crisis response.
Reputation in healthcare is everything. Patients, clinicians, policymakers, and the media all form judgments based on the clarity, tone, and consistency of your communication. Whether you’re unveiling a new service, raising awareness of a condition, or improving patient engagement, the right messaging can make the difference between being heard and being overlooked.
A respected healthcare brand isn't just about services: it must convey expertise, empathy and a commitment to better outcomes. When an organisation invests in thoughtful, proactive communication, it not only gains visibility but also strengthens relationships and influences decisions that matter.
How we help healthcare organisations communicate with impact
We offer a full spectrum of marketing and PR services tailored to the unique demands of the healthcare sector. These include:
Shaping your story. We work with your team to define the essence of your brand-its purpose, expertise, and values. We also translate complex medical or policy information into language that resonates with patients, media, and decision-makers.
Designing campaigns that connect. From national awareness days to service launches, we create campaigns that are timely, relevant, and newsworthy. Our work includes preparing briefings for spokespeople, drafting press materials, and advising on communications around major developments such as trial results, policy changes, or new treatments.
Engaging the media. Using established relationships across healthcare and mainstream media, we secure meaningful coverage in outlets like HSJ, PharmaPhorum, and the BBC. We also create thought leadership opportunities and amplify your voice on professional networks like LinkedIn and X.
Building stakeholder trust. We help organisations communicate effectively with healthcare professionals, advocacy groups, and policymakers through newsletters, roundtables, interviews, and tailored content that strengthens relationships over time.
Launching services and products. Whether introducing a new clinic, treatment, or technology, we manage every stage of the launch—developing the core messaging, briefing the press, planning events, and coordinating outreach to both professional and public audiences.
Managing sensitive situations. In healthcare, challenges can arise without warning. We guide organisations through crises—such as service disruptions, regulatory scrutiny, or reputational issues—ensuring that every response is calm, clear, and trusted.
Enhancing your online presence. We design digital platforms and content that not only showcase your services but also demonstrate transparency, clinical credibility, and commitment to patient needs.
Specialist sector support. Our experience spans hospitals, primary care, pharma, medtech, and non-profits, allowing us to design outreach strategies specific to your area of healthcare.
Why our healthcare marketing works
We’ve supported organisations at every stage, helping local healthcare providers grow their reach, supporting global pharma brands in high-profile campaigns, and guiding non-profits to amplify their mission.
Our work is rooted in a deep understanding of the healthcare environment: patient expectations, regulatory frameworks, professional networks, and the power of consistent, evidence-based messaging.
With an approach that combines industry insight and creative communication, we help you earn trust, engage audiences, and demonstrate the real-world impact of your work.
Our healthcare marketing services can include:
• Brand positioning • Campaign strategy • Stakeholder engagement • Executive profiling • Social media growth • Media training • Press releases • Interview pitching • Healthcare media outreach • Reputation management • Crisis response • Website and SEO • Content creation • Thought leadership
Healthcare marketing in action
Read about one of top healthcare marketing success stories:
Creation Healthcare – Bridgehead Communications partnered with Creation Healthcare to strengthen its presence and authority in healthcare marketing across the UK and US. By collaborating with Creation’s analyst team, we transformed their rich industry insights into impactful campaigns and newsworthy stories that resonated with both healthcare professionals and the wider public. Our approach combined strategic storytelling with targeted outreach, securing prominent features in outlets such as The Times, Healio, and PharmaPhorum, and elevating the brand’s visibility among policymakers through a high-profile roundtable at the Palace of Westminster with the All Party Parliamentary Health Group. The campaign delivered 52 pieces of coverage, reaching an estimated 456,000 readers, and positioned Creation Healthcare as a leading voice in healthcare marketing and communications. Read More.
Further Reading
Forbes - The Bedrock Of Reputation: Why Effective Communication Matters In Healthcare
This piece emphasises that clear, empathetic communication forms the bedrock of reputation in healthcare, highlighting its critical role in building patient trust, enhancing satisfaction, and mitigating negative perceptions. As healthcare continues to evolve, effective messaging is indispensable for delivering quality care and safeguarding organisational credibility. Read More.
Forbes - How Proven Communications Strategies Can Influence Public Health
In this article, Michael Kempner discusses how proven communications strategies can amplify scientific facts about public health, particularly in the context of the COVID-19 pandemic. He emphasises the importance of reaching populations that may have been underserved by traditional government messaging channels. Read More.
ResearchGate - Assessment of Public Relations for Effective Healthcare Service Delivery
This paper explores how public relations can enhance healthcare service delivery, showing how strategic communication builds trust, boosts patient engagement, and reinforces institutional credibility. It examines PR’s influence in areas such as crisis management, patient education, and transparency, highlighting its vital role in improving healthcare outcomes and strengthening organisational reputation. Read More.
