We help healthcare organisations, from fast-growing providers to established hospital groups and research institutions, strengthen their reputation, shape public perception, and build trust with patients, partners, and stakeholders.
Our support covers healthcare communications, media strategy, stakeholder engagement, thought leadership, patient and community outreach, and crisis communications.
How you are perceived by patients, healthcare professionals, regulators, and the media plays a vital role in your success. Whether you are launching a new service, responding to healthcare developments, or managing organisational change, clear and consistent communication is essential.
Your organisation’s reputation within the healthcare sector depends on your ability to communicate your expertise, mission, and outcomes in a way that builds confidence and credibility.
Our experience shows that healthcare organisations which invest in strategic storytelling and proactive communications are better positioned to engage stakeholders, influence public opinion, and establish long-term trust.
Services for organisations navigating healthcare communications
We provide a comprehensive range of healthcare PR services to help you present your organisation clearly, confidently, and strategically. Our offerings include:
Key messaging and positioning. We work with your leadership team to refine and articulate your mission, services, patient outcomes, and strategic priorities, turning complex healthcare information into clear, compelling messages. These form the foundation for all communications, from press releases and patient newsletters to interviews and presentations.
Service launches and healthcare milestones. We support announcements around new treatments, services, or research breakthroughs, helping shape the narrative, draft commentary, and prepare supplementary content such as Q&As and media statements. We also advise on communicating around significant organisational events, including partnerships, accreditations, and awards.
Media relations with healthcare and regional press. We proactively build your profile with national and local media, including outlets such as The BMJ, Health Service Journal, local press, and professional healthcare publications. This includes securing coverage, placing thought leadership, and amplifying updates through social media platforms such as LinkedIn and Twitter.
Stakeholder engagement. Beyond patients and the general public, we help you develop structured engagement programs for healthcare professionals, regulators, and partner organisations. This could include newsletters, roundtables, interviews, and events designed to keep key audiences informed and engaged.
Campaigns and advocacy support. For organisations looking to raise awareness of public health initiatives, research programs, or policy advocacy, we provide messaging guidance, media briefings, campaign materials, and direct outreach to target audiences. We can also arrange events and webinars to broaden awareness and encourage participation.
Crisis communications and reputation management. We prepare you for and guide you through high-risk situations such as service disruptions, regulatory challenges, adverse events, or reputational issues. Our role is to ensure messaging is strategic, timely, and trusted by patients, staff, and the media.
Enhancing digital and online presence. We help you develop a modern, patient-friendly website and digital content that clearly communicates your services, expertise, and outcomes. We also ensure leadership and clinical experts are presented credibly online, supporting discoverability and trust.
Supporting healthcare networks and partnerships. We have experience working with hospital groups, research institutions, and public-private partnerships, helping to promote collaborative programs and cross-organisational initiatives to patients, professionals, and regulators.
We understand healthcare communications
We have worked with organisations at every stage, from new clinics building awareness to established hospital networks managing national media scrutiny and patient engagement.
Our team understands the evolving expectations of patients, healthcare professionals, and regulators, the importance of accurate clinical messaging, and the value of consistent, transparent communication.
We combine healthcare expertise with PR insight to help you build trust, manage relationships, and communicate your value clearly to all stakeholders.
One team for all your healthcare communications needs
To give you a sense of our full offer, our healthcare PR services can include:
• Key messaging • Service announcements • Media relations • Patient engagement • Thought leadership • Executive visibility • Social media growth • Press releases • Interview pitching • Crisis communications • Reputation management • Website and SEO • Content creation • Community outreach • Event support
Healthcare PR in Action
Read about one of our top success stories:
Creation Healthcare - Bridgehead Communications partnered with Creation Healthcare to raise its profile and showcase its expertise in healthcare and pharmaceutical PR across the UK and US. We worked with Creation’s analysts to turn timely industry insights into compelling, media-ready stories, securing coverage in national outlets like The Times and specialist media such as Healio and PharmaPhorum. We also promoted Creation’s expertise among policymakers through a roundtable at the Palace of Westminster with the All Party Parliamentary Health Group. Our efforts have resulted in 52 media features, reaching an estimated 456,000 readers and establishing Creation Healthcare as a trusted voice in healthcare communications. Read More.
Further Reading
ResearchGate - Assessment of Public Relations for Effective Healthcare Service Delivery
This research paper critically examines the role of public relations in enhancing healthcare service delivery, highlighting how strategic communication fosters trust, improves patient engagement, and strengthens institutional credibility. It explores PR’s impact across key areas including crisis management, patient education, and transparency, demonstrating its essential role in elevating healthcare outcomes and organisational reputation. Read More.
PR Daily - How PR skills can enhance healthcare experience for patients
This PR Daily article illustrates how strategic PR can enhance patient experience, especially children, by using empathetic, age-appropriate communications and thoughtfully designed media in clinical settings. It shares real-world examples that demonstrate how PR professionals help healthcare teams connect meaningfully with patients and streamline their interactions. Read More.
Forbes - Public Health Professionals Must Engage The Public. Communications Training Is Key.
This article highlights how public health professionals must equip themselves with communication and advocacy skills to engage effectively with the public which are critical in combating misinformation and building trust. Drawing on experiences from the COVID-19 pandemic, it emphasises the urgent need for media training and strategic messaging in modern public health practice. Read More.
