Creation Healthcare

Bridgehead Communications was appointed to raise Creation’s profile among existing and prospective clients by showcasing its expertise and proprietary insights across UK and US healthcare, pharmaceutical, and national media.

Creation Healthcare wanted to:

• Increase awareness of its data‑driven insight capabilities

• Showcase the value of CREATION Pinpoint® to industry stakeholders

• Promote its expertise within healthcare and pharmaceutical media

• Engage policymakers and health officials on frontline professional sentiment

Activity needed to build credibility across both specialist sector press and national media, while also supporting engagement at a policy level.

We implemented an insight‑led media engagement programme targeting UK and US healthcare, pharmaceutical and national outlets.

By monitoring sector news trends and aligning them with Creation’s commercial priorities, we worked with its analyst team to translate proprietary social media insights into newsworthy media stories.

Alongside promoting newly generated research, we also repurposed relevant existing insights for media outreach, while facilitating engagement with policymakers and Department of Health officials through targeted parliamentary activity.

Our engagement programme delivered sustained visibility for Creation Healthcare’s research across consumer, trade and policy audiences.

Media Reach & Coverage

To date, Creation’s insights have been featured in:

• 52 media articles across UK national and international healthcare press

• Coverage reaching an estimated 456,000 readers

National UK media coverage included:

• The Times, reporting on healthcare professional sentiment around industrial action

• The Sun, covering clinician engagement following Dame Deborah James’ ‘Bowel Babe’ campaign

• Daily Express, reporting on clinician attitudes towards a fourth Covid vaccine

ITV also conducted in‑person interviews and filming from Creation’s head office as part of its anniversary coverage.

Specialist Healthcare & Pharmaceutical Media

Creation’s research has also been reported across leading specialist outlets on both sides of the Atlantic, including:

• Endpoints News

• PharmaPhorum

• European Pharmaceutical Review

• Pharma Boardroom

• Europa Health

We additionally secured an ongoing content supply arrangement with healthcare media platform Healio, creating opportunities for continued editorial exposure and commercial collaboration.

Policy Engagement

We also coordinated a joint roundtable event between Creation Healthcare and the All‑Party Parliamentary Health Group at the Palace of Westminster.

The event featured a presentation by Creation’s CEO, Daniel Ghinn, exploring healthcare professionals’ perspectives on challenges facing UK primary care.

Attendance included MPs and Peers from the APPG alongside senior officials from the Department of Health, enabling direct engagement between policymakers and frontline professional insight.

Strategic Impact

As a result of the campaign, Creation Healthcare:

• Increased visibility among pharmaceutical and healthcare stakeholders

• Demonstrated the real‑world value of clinician social media insight

• Strengthened its credibility across both sectors and the national media

• Facilitated policy‑level engagement around frontline healthcare challenges