Guernsey PR and Marketing

PR and marketing are vital for companies irrespective of where they're based and what stage of the business life cycle they're at

Implemented correctly, effective PR and marketing strategies can help to promote their presence among their target audiences -- be they in the Island or further afield. PR and marketing is also important for leaders of local businesses who are looking to raise their profile both in the Island as well as in their chosen industry.

Our bespoke PR and marketing strategies blend a range of skills and services, including: public relations, media coverage, crisis communications, reputation management, social media, SEO and multimedia production. Through a tailored combination of these services we can create a buzz around your business or service while at the same time raising the profile of your leadership team.

Our strong local routes, coupled with our recently established Guernsey office in the Island, means that we have our finger on the pulse of the challenges faced by businesses locally as well as their founders. We know how to help you attract customers, partners, and investors.

PR and marketing services for organisations and industry leaders based in Guernsey

We provide a full range of PR and marketing services to organisations based in Guernsey to give them the momentum they need to move forward. These include:

• Key messaging. We work with you to identify the unique values and points of information that you want to communicate to your core audiences. We will then take care to weave these through all subsequent press releases, statements, and marketing material that we produce.

• Media advice and guidance. We will provide you with advice and guidance to ensure to ensure your events and announcements are as newsworthy as possible.

• Press release drafting and distribution. We will draft press releases on your behalf and distribute these to the relevant media once approved by you.

• Securing media coverage for your business. We will secure you coverage with relevant media. This can range from coverage at a local and regional level with outlets such as the Guernsey Press, Bailiwick Express and Channel Eye as well as with broadcast outlets, such as Channel Television and BBC Radio Guernsey. We can also deliver coverage with relevant B2B and national media publications.

• Opinion Pieces. We can also draft opinion pieces on your behalf and place these with relevant publications.

• Producing multimedia content. We help to market your business with high-impact photography and engaging videos that put your businesses expertise and ethos on show.

• Building social media for your business. We build your following on social media through crafting positive, engaging posts that help to showcase your businesses expertise. Key platforms include: X, Facebook, LinkedIn, Instagram and TikTok.

• Crisis Communications and Reputation Management. Every business can be susceptible to events that risk undermining its profile and reputation. When these do occur they can have considerable impact on your reputation and how your perceived by your customers and employees. We are experts in stakeholder management. We will put the systems in place to help mitigate the impact on your reputation. In the event that a crisis does occur, we will manage your media and stakeholder engagement.

• Search Engine Optimisation (SEO). We make sure your website is optimised for key search terms and to the right audiences to make sure that it ranks above your competitors on Google.

We love Guernsey and we're passionate about offering local businesses the full range of PR services we have available

We have worked with businesses across a range of sectors both locally and in the UK.

We're as comfortable working with a large corporations as we are with innovative start-ups.

We are passionate about Guernsey. Our Managing Director, Will, was born and raised in the Island. His family still lives here. He's excited to bring the years of experience he's gained from working with some of the biggest brands to the Island and to help local businesses to showcase their expertise to the audiences that matter to them.

Your go to agency for Guernsey and UK PR and Marketing

To give you a better understanding, our PR experience can include:

Key messaging • Multimedia marketing • Photography • Video production • Media training • Press release writing • Press release distribution • Interview pitching • Journalist outreach • Crisis Communications • Reputation Management • Media tracking • Social media branding • LinkedIn Management • Facebook Management • Social media writing • SEO

We're passionate about Guernsey

We've worked for some of the leading individuals and businesses in the island. Below are two of our most recent case studies:

• Zef Eisenberg - We were first retained by the late Zef Eisenberg in 2017, one year after his first major crash. At the time, Zef was reentering the world of record-breaking motorsports but, with non-compete agreements following the sale of Maximuscle now expired, was also looking to reenter the business world. He was eager to pursue Non-Executive Directorships that would enable him to apply his business expertise. He was also interested in pursuing motivational speaking opportunities to talk about the challenges he faced in his business and sporting careers. He wanted to share the challenges he faced in his recovery, how he overcame them, and how they made him a better businessman. Read more.

• Aquaa Partners - Bridgehead was engaged by Paul Cuatrecasas, Chief Executive of Aquaa Partners, following the recent publication of his book, 'Go Tech or Go Extinct'. The book was intended, in part, to complement Aquaa's business development objectives by positioning its author, Paul, and by extension, Aquaa Partners, as expert advisers to either party regarding the sale and acquisition of relevant tech disruptors to established players in traditional markets. Our brief was to highlight the insights offered in the book and to position Aquaa Partners and its Chief Executive as thought leaders in the field of disruptive tech M&A. Read more.

Further reading about the importance of effective PR and marketing to businesses

• Forbes - 14 Reasons Why PR Is Essential for New Businesses

  • This Forbes piece, written by members of the Forbes Agency Council, explains the purpose and benefits of public relations to a new business. Aside from helping companies gain positive publicity, strong PR allows them to set the narrative in communications with customers, prospects, investors, and current and potential employees. Read more.

• Search Engine Journal - 15 Reasons Why Your Business Absolutely Needs SEO

  • The need for quality SEO is growing due to several key factors including increased web traffic and that it remains a cost-effective way to reach customers and build trust over time. Given that organic search is the primary source of website traffic, SEO creates new opportunities to ensure your brand remains discoverable. Read more.

• Forbes - The Critical Role of Reputation Management

  • In an era where the spread of information travels at an ever faster speed, the reputation of businesses and individuals can be significantly and irreversibly impacted within moments. This piece explores why - and how - reputation management is a valuable tool for individuals and business. Read more.