Key messaging
We identify the values and key messages you want to communicate to your core audiences, then weave them through every press release, statement and marketing asset we produce.
Corporate · Guernsey
Bespoke PR and marketing for organisations and industry leaders based in Guernsey, blending media coverage, thought leadership, social media and reputation management to raise your profile on the island and further afield.
The promise
Guernsey roots, national-press reach.
Our Managing Director, Will, was born and raised in Guernsey and his family still lives there. We combine that local footing with the media relationships and craft we bring to national and international clients, so island businesses get the same calibre of counsel without losing what makes them local.
What it buys you
We identify the values and key messages you want to communicate to your core audiences, then weave them through every press release, statement and marketing asset we produce.
Coverage across local, regional and national outlets, including the Guernsey Press, Bailiwick Express and Channel Eye, plus broadcasters such as Channel Television and BBC Radio Guernsey.
Op-eds drafted on your behalf and placed with the right publications to strengthen your public profile and that of your leadership team.
Systems to mitigate reputational risk, and hands-on management of media and stakeholder engagement when a crisis hits.
The definition
A Guernsey PR and marketing agency helps island-based organisations and their leaders build profile and credibility with the audiences that matter, whether that is customers, partners or investors on the island or further afield. The work typically blends public relations, media coverage, social media, SEO and multimedia production, tailored to the goals of the business rather than delivered as a generic package.
Given Guernsey's size, effective PR usually means working both the local media, the Guernsey Press, Bailiwick Express, Channel Eye, Channel Television and BBC Radio Guernsey, and relevant B2B or national titles that extend a business's reach beyond the island. It also means understanding the finance, legal and professional-services sectors that dominate the Guernsey economy well enough to place stories that land with regulators, investors and industry peers, not just a general audience. The States of Guernsey's GVA and GDP bulletin for 2023 puts financial and insurance activities at £1,304 million, 37 percent of GDP, and at £1,524 million once associated legal, accounting and other professional services are added.
We pair PR with the work that decides what a reader does next: digital PR for the coverage, web design for the site it sends people to, Google and Facebook advertising to reach buyers directly, and SEO and AI visibility so you are found when someone searches or asks an AI assistant.
Guernsey PR and marketing sits within our corporate PR practice, and connects to financial services PR and private-client PR for founders and business leaders who want to raise their own profile alongside their company's.
A story in the Guernsey Press or on BBC Radio Guernsey earns attention for a day. What a reader does next decides whether it was worth having: they search your name, open your website and meet your adverts. We run all four, so each one supports the others and the Guernsey audience hears a single story.
Our own research on how pages get found in Google and cited by AI assistants, and our published guidance on broadcast pitching and building a media profile, are linked below.
Who we work with
FAQs
Yes. Our Managing Director, Will, was born and raised in Guernsey and his family still lives on the island, alongside our wider PR and marketing team.
We regularly secure coverage with the Guernsey Press, Bailiwick Express and Channel Eye, and broadcast opportunities with Channel Television and BBC Radio Guernsey, alongside relevant UK and international B2B media.
Yes. We build websites, run paid search and paid social, and handle SEO and GEO, so that your press coverage, your website and your search results tell the same story.
Yes. Alongside media relations we build followings on X, Facebook, LinkedIn, Instagram and TikTok, with content that highlights your business's expertise and values.
No. We are just as comfortable supporting innovative start-ups as we are large corporations, and can scale the programme to where your business is today.
Keep exploring
Coverage, website, advertising and search for island organisations.
Communications for financial businesses.
Policy engagement that changes outcomes.
Interviews, opinion and sector editions.
Speak with us
Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.