PR and marketing are vital for companies irrespective of where they're based and what stage of the business life cycle they're at
When implemented effectively, PR and marketing strategies can strengthen a business’s presence among target audiences — both on the island and further afield. They’re also essential for local business leaders looking to raise their profile, not only within Guernsey but across their wider industry.
Our bespoke PR and marketing strategies blend a range of skills and services, including: public relations, media coverage, crisis communications, reputation management, social media, SEO and multimedia production. By tailoring these elements to your goals, we can create a buzz around your brand while also raising the profile of your leadership team.
I'm passionate about Guernsey. I grew up in the Island. My family's still here. I'm excited to be able to offer to local businesses a new kind of thought leadership led PR to help promote their expertise to the audiences that matter to them.
Our strong local roots, combined with our recently established Guernsey office, mean we have our finger on the pulse of the challenges facing island businesses and their founders. We know how to help you attract customers, partners, and investors.
PR and marketing services for organisations and industry leaders based in Guernsey
We provide a full range of PR and marketing services to organisations based in Guernsey to give them the momentum they need to move forward. These include:
Key messaging. We work with you to identify the unique values and key messages you want to communicate to your core audiences. These are then woven through all subsequent press releases, statements, and marketing materials we produce.
Media advice and guidance. We provide tailored advice to help ensure your events and announcements are as newsworthy and well-positioned as possible.
Press release drafting and distribution. We will draft press releases on your behalf and distribute them to relevant media once approved by you.
Securing media coverage for your business. We secure media coverage for your business across local, regional, and national outlets. This includes publications such as the Guernsey Press, Bailiwick Express, and Channel Eye, as well as broadcasters like Channel Television and BBC Radio Guernsey. We also target relevant B2B and national media to extend your reach.
Opinion Pieces. We draft thought-leadership and opinion pieces on your behalf and place them with appropriate publications to strengthen your public profile.
Producing multimedia content. We help to market your business through high-impact photography and engaging video content that showcase your business' expertise and ethos.
Building social media for your business. We build your following on key platforms, including X, Facebook, LinkedIn, Instagram, and TikTok, through positive, engaging content that highlights your business’s expertise and values.
Crisis Communications and Reputation Management. Every business is vulnerable to events that can damage its reputation. When these occur, the impact can be significant, affecting how you’re perceived by customers, employees, and stakeholders. We put systems in place to mitigate risk, and in the event of a crisis, we manage your media and stakeholder engagement to protect your reputation.
Search Engine Optimisation (SEO). We make sure your website is optimised for key search terms and the right audiences, helping it rank above competitors and reach the people who matter most.
“[Bridgehead] consistently delivered coverage for us in top-flight publications, including the Financial Times, Dow Jones, Barron’s, as well as in the US. I would have no hesitation in recommending them.”
We love Guernsey and we're passionate about offering local businesses the full range of PR services we have available
We’ve worked with organisations across a wide range of sectors, both locally and throughout the UK, and are just as comfortable supporting large corporations as we are working with innovative start-ups.
Our passion for Guernsey runs deep. Our Managing Director, Will, was born and raised on the island, where his family still lives. He’s excited to bring the experience he’s gained from working with major national brands back home, helping local businesses showcase their expertise and reach the audiences that matter most.
Your go to agency for Guernsey and UK PR and Marketing
To give you a better understanding, our PR experience can include:
Key messaging • Multimedia marketing • Photography • Video production • Media training • Press release writing • Press release distribution • Interview pitching • Journalist outreach • Crisis Communications • Reputation Management • Media tracking • Social media branding • LinkedIn Management • Facebook Management • Social media writing • SEO
We're passionate about Guernsey
We've worked for some of the leading individuals and businesses in the island. Below are two of our most recent case studies:
Zef Eisenberg - We were first retained by the late Zef Eisenberg in 2017, one year after his first major crash. At the time, Zef was reentering the world of record-breaking motorsports but, with non-compete agreements following the sale of Maximuscle now expired, was also looking to reenter the business world. He was eager to pursue Non-Executive Directorships that would enable him to apply his business expertise. He was also interested in pursuing motivational speaking opportunities to talk about the challenges he faced in his business and sporting careers. He wanted to share the challenges he faced in his recovery, how he overcame them, and how they made him a better businessman. Read more.
Aquaa Partners - Bridgehead was engaged by Paul Cuatrecasas, Chief Executive of Aquaa Partners, following the recent publication of his book, 'Go Tech or Go Extinct'. The book was intended, in part, to complement Aquaa's business development objectives by positioning its author, Paul, and by extension, Aquaa Partners, as expert advisers to either party regarding the sale and acquisition of relevant tech disruptors to established players in traditional markets. Our brief was to highlight the insights offered in the book and to position Aquaa Partners and its Chief Executive as thought leaders in the field of disruptive tech M&A. Read more.
Further reading about the importance of effective PR and marketing to businesses
Forbes - 14 Reasons Why PR Is Essential for New Businesses
This Forbes piece, written by members of the Forbes Agency Council, explains the purpose and benefits of public relations to a new business. Aside from helping companies gain positive publicity, strong PR allows them to set the narrative in communications with customers, prospects, investors, and current and potential employees.
Search Engine Journal - 15 Reasons Why Your Business Absolutely Needs SEO
The need for quality SEO is growing due to several key factors including increased web traffic and that it remains a cost-effective way to reach customers and build trust over time. Given that organic search is the primary source of website traffic, SEO creates new opportunities to ensure your brand remains discoverable.
Forbes - The Critical Role of Reputation Management
In an era where the spread of information travels at an ever faster speed, the reputation of businesses and individuals can be significantly and irreversibly impacted within moments. This piece explores why - and how - reputation management is a valuable tool for individuals and business.
