Zef Eisenberg

Bridgehead Communications was appointed in 2017 to support Zef’s return to the business world following the expiry of his non‑compete agreements, positioning him for Non‑Executive Directorships and motivational speaking opportunities by communicating the lessons drawn from both his entrepreneurial and motorsport careers. Zef wanted to:

• Re‑establish his profile within the business community

• Pursue Non‑Executive Directorship opportunities

• Secure motivational speaking engagements

• Reframe his recovery from a major racing accident as a leadership narrative

• Highlight how his sporting experiences had strengthened his commercial insight

Activity needed to support his re‑entry into the business world while aligning media exposure with key moments in his motorsport calendar.

We developed a messaging framework linking Zef’s entrepreneurial track record with his experience in motorsport and recovery from serious injury.

Media engagement was aligned with upcoming race events to generate timely coverage, alongside targeted outreach to business publications and interview platforms to reach relevant commercial audiences.

We also provided media training to ensure consistent communication of key messages across broadcast and print opportunities.

Our campaign delivered widespread national media exposure across both broadcast and business press.

Media Reach & Coverage

Across 2017–18, we secured:

• 32 pieces of print and broadcast coverage

• Coverage reaching an estimated 3,000,000 readers and viewers

• Social media sharing of campaign content approximately 6,000 times

Broadcast coverage of Zef’s record attempts was delivered across:

• BBC News

• ITV News

• Sky News

Bridgehead support on‑site at Pendine Sands helped coordinate national broadcast media engagement.

Business Media Engagement

We also secured a series of high‑profile interviews within the business press, including:

• An interview with the Enterprise Editor of The Sunday Times

• A long‑form feature in the Financial Times’ My First Million series

These opportunities enabled Zef to discuss the founding and sale of Maximuscle, his racing career and recovery, and his future commercial ambitions.

Strategic Impact

As a result of the campaign, Zef:

• Re‑established his visibility within the business community

• Strengthened his personal leadership narrative

• Increased awareness of his availability for board‑level roles

• Positioned himself for speaking and advisory opportunities