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Home Care Digital Marketing

We help home care providers build, protect, and enhance their online reputation so they are trusted and chosen by the families and communities that matter most. Our work spans SEO, pay-per-click advertising, social media management, content marketing, email campaigns, and online reputation monitoring, ensuring your services are visible, compelling, and positioned for sustained growth and long-term success.

We help home care providers strengthen their reputation, shape public perception, and build trust with the families and communities that matter most.

Our support covers brand strategy, digital marketing, online reputation management, community engagement, family communications, and proactive reputation building.

How your home care service is perceived by clients, families, carers, healthcare professionals, and your wider community plays a vital role in your success. Whether you are seeking to attract new clients, enhance credibility, or expand your local presence, clear and consistent communication is essential. Your reputation depends on your ability to communicate your values, quality of care, and unique strengths in a way that builds confidence and loyalty.

Our team understands the evolving expectations of families, the dynamics of today’s digital landscape, and the importance of authentic, compassionate communication.

We combine brand strategy insight with marketing and communications expertise to help you safeguard credibility, strengthen relationships, and position your home care service for long-term success.

Services for building and protecting your home care reputation

We provide a comprehensive range of marketing and reputation management services to help you present your home care business clearly, confidently, and strategically. Our offerings include:

  • Key messaging and positioning. We work with you to define and articulate your care story, values, and differentiators, turning complex information into a clear and compassionate narrative. These messages form the foundation for all communication materials, from brochures and websites to family newsletters and digital campaigns.

  • Proactive reputation building and storytelling. We help you plan and deliver communications that highlight the quality of your care, your team’s expertise, and the difference you make in people’s lives. This could include case studies, testimonials, community partnerships, award announcements, and service milestones timed for maximum positive impact.

  • Media and community relations. We build your profile by securing coverage in relevant local, regional, and trade publications, while strengthening ties with your community. This includes feature stories, interviews, expert commentary, and partnerships with local organisations and healthcare providers.

  • Stakeholder engagement and relationship management. Beyond families, we help you develop deeper connections with key audiences, from referral partners and employees to local authorities and healthcare networks. This could include open days, community events, and tailored communication programmes.

  • Public speaking and visibility opportunities. For providers seeking to grow authority, we secure speaking slots, panel discussions, and community events that ensure your expertise is recognised by decision-makers, partners, and families.

  • Crisis communications and reputation protection. We prepare you for and guide you through high-pressure situations such as safeguarding concerns, regulatory inspections, or negative publicity. Our role is to ensure your messaging is strategic, timely, and trusted by families and stakeholders.

  • Enhancing your digital presence. We help you create an engaging, credible online profile by optimising websites, managing social media, and monitoring online reviews to protect and enhance your reputation.

  • Supporting home care providers at every stage of growth. We work with both growing agencies and established providers, helping them maintain trust, secure positive attention, and stand out as credible leaders in home care.

We understand home care marketing

We have worked with providers across the care sector, from local agencies to larger organisations, helping them navigate complex reputation challenges and opportunities.

Our team understands the pressures of today’s home care environment, the speed of digital conversation, and the importance of consistent, compassionate communication.

We combine deep care sector insight with marketing and reputation expertise to help you build trust, foster loyalty, and communicate your value clearly and confidently.

Home Care Digital Marketing in Action

  • GoodOaks Homecare – GoodOaks Homecare partnered with Bridgehead to deliver and promote their digital campaign, “You Are Not Alone.” Targeted at the UK’s estimated 10 million unpaid carers, the campaign was designed to raise awareness, provide support, and celebrate the unseen commitment of carers through digital channels. By leveraging online content, social media promotion, and digital resources, the campaign offered practical information and encouragement for those caring for loved ones at home. Read more.

  • Berkley Care Group – With 12 care homes across the West Midlands and South of England, Berkley partnered with Bridgehead to enhance its digital presence and position the group as a leading provider of all-inclusive luxury care. Through targeted online campaigns, digital storytelling, and regional digital PR, the initiative aimed to boost occupancy rates while also strengthening recruitment by promoting Berkley’s homes as supportive, team-focused workplaces. Read more.

Further Reading

  • Care Management Matters - Using social media to create a positive perception of social care

    • This article highlights the vital role that social media plays in reshaping public opinion of social care, offering practical advice for decision-makers to join and lead the growing online movement toward positivity and support. He explores how platforms like Facebook and Twitter can be used to create meaningful engagement, amplify messages of care, and foster connections in a sector often overlooked. Read More.

  • Forbes - The Importance Of Integrating Digital And Traditional Marketing

    • This article underscores the critical importance of blending digital and traditional marketing to cut through online clutter and build trust with local audiences. They advocate for strategic integration of both approaches to create cohesive, memorable campaigns that resonate across all customer touchpoints. Read More.

  • Skills for Care - Putting the social media in social care

    • Social care providers are using social media to increase visibility, engage with communities, and attract new talent. Platforms such as Facebook, Twitter, LinkedIn, and Instagram allow them to highlight staff achievements, share impactful stories, and promote their services. By participating in sector conversations, providers can both stay informed and contribute valuable insights. Social media also supports recruitment efforts by showcasing company culture and advertising job opportunities. Read more.

Bridgehead Social Care have transformed our online presence by securing extensive coverage across the local, national, and trade media. I enjoy working with Will and his team and couldn’t recommend them highly enough.
Kat Clayton, Marketing and Sales Director, Berkley Care Group
Bridgehead Communications have worked hard to raise awareness among policymakers in both England and Wales surrounding the key challenges our members face. The culmination of their efforts was our 2024 manifesto launch in Parliament. Leveraging their personal Parliamentary connections to sponsor the reception, we were able to stage an event in the Terrace Pavilion in the Houses of Parliament, attended by over 150 guests, including the Shadow Ministers for Skills and Children & Early Years, other MPs, Lords, Department for Education figures, sector heavyweights, college representatives, and journalists. Their proactive approach in securing media and comment opportunities has also helped our message reach a much broader audience within the sector.
Clare Howard OBE, Chief Executive Officer, National Association of Specialist Colleges (Natspec)
Led by Will, the team at Bridgehead were brilliant. They generated media coverage at both a national and local level for our You Are Not Alone campaign. Having listened to our aims and objectives, they created and implemented a creative campaign to highlight the plight of unpaid carers across the UK as well as the launch of our free resource hub designed to offer advice and guidance to family carers. As part of their work they also recruited leading policymakers to lend their support to the campaign. I could not recommend Bridgehead highly enough. They have a unique understanding of the adult social care media and policy landscape.
Ben Ashton, Co-Founder & Director, GoodOaks Homecare
I’ve worked with Will and his team several times. Both he and his team are professional and deeply knowledgeable in their understanding of the media. They consistently delivered coverage for us in top-flight publications, including the Financial Times, Dow Jones, Barron’s, as well as in the US. I would have no hesitation in recommending them.
Luca Barrie Marketing Director, Aquaa Partners
I first retained Will in 2019 and we continue to work together to this day. He has an excellent understanding of both politics and the media and has helped to promote my work surrounding Birmingham Pride, but also as a successful entrepreneur and businessman. While we continue to work together today, I also count Will as a friend and often seek his strategic advice. I can't recommend him highly enough.
Lawrence Barton DL, Chief Executive, UK Skills
The team at Bridgehead Education have an expert knowledge and understanding of the education and skills landscape. They have delivered significant success in promoting awareness of the UTC programme through the media, both within the sector and among university and employer partners. I would be happy to recommend them to anyone in the sector.
Simon Connell, Chief Executive, Baker Dearing Educational Trust
I’ve worked with Will and his team several times. Both he and his team are professional and deeply knowledgeable in their understanding of the media. They are creative in leveraging their media relationships. I would have no hesitation in recommending them.
Paul Cuatrecasas, Founder & Partner, Aquaa Partners
I have worked with Will and his team for over four years. I continue to be impressed by the innovative ideas and techniques they have deployed to promote the core principles that drive ViewsHub. Will is highly responsive and knowledgeable of both politics and the media. I would have no hesitancy in recommending Bridgehead.
Ab Banerjee, Founder and Chief Executive, ViewsHub

FAQs

Home care digital marketing involves using online strategies to attract clients and their families to in-home care services. This includes website optimisation, social media marketing, email campaigns, online advertising, and content creation to showcase the agency’s services, expertise, and compassionate care. Effective digital marketing helps build trust, demonstrate professionalism, and differentiate a home care provider in a competitive market.

Digital marketing allows home care agencies to reach families where they are searching for support: online. Strong digital marketing enhances visibility, drives inquiries, supports staff recruitment, and builds a credible, trustworthy reputation that encourages long-term client engagement.

It begins by identifying the agency’s key services and differentiators, then creating compelling content such as blog posts, videos, testimonials, and case studies. This content is distributed through social media channels, search engine optimisation (SEO), email campaigns, and online ads to engage potential clients and families. Digital marketing also involves monitoring and responding to reviews to maintain a positive online presence.

Initial engagement, such as website traffic and social media interactions, can appear within a few weeks. However, building consistent client inquiries, generating referrals, and establishing a strong digital reputation typically requires sustained effort over several months.

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Bridgehead Communications
Temple Chambers 3-7 Temple Avenue London EC4Y 0HP
4 Clifton Terrace Les Canichers St. Peter Port Guernsey GY1 2NE
+44 (0)203 4888 963
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