We help healthcare organisations, from fast-growing clinics to multinational providers, strengthen their reputation, maintain public trust and communicate effectively during critical situations.
Our support covers crisis communications, stakeholder engagement, media strategy, patient communications, reputation management, and proactive healthcare storytelling.
How you are perceived by patients, regulators, journalists, and partners plays a vital role in your success. Whether you are managing a public health incident, responding to patient concerns, or navigating regulatory scrutiny, clear and consistent communication is essential.
Your organisation’s credibility depends on your ability to communicate your expertise, values, and response strategy in a way that builds confidence and trust.
Our experience shows that healthcare organisations that invest in strategic crisis communications and proactive media engagement are better positioned to manage public scrutiny, protect reputation, and maintain trust over time.
Services for organisations navigating healthcare communications and crises
We provide a comprehensive range of healthcare PR and crisis communications services to help you present your organisation clearly, confidently and strategically. Our offerings include:
Crisis preparedness and response. We help your leadership and communications teams plan for and respond to high-risk scenarios, including patient safety incidents, regulatory investigations, data breaches, or public controversies. Messaging is tailored for transparency, reassurance, and credibility across patients, staff, media, and regulators.
Patient and public communications. We support timely, accurate, and empathetic messaging to patients, families, and the wider public during incidents or service changes. This includes press releases, patient alerts, social media updates, and Q&A resources.
Media relations and thought leadership. We build your profile with national and specialist healthcare media, securing coverage in outlets such as Health Service Journal, Healio, PharmaPhorum, and national news publications. We also position your executives as expert voices through interviews, guest articles, and opinion pieces.
Stakeholder engagement. Beyond public-facing communications, we help you maintain strong relationships with regulators, policymakers, industry bodies, and partners. This includes briefings, roundtables, and strategic messaging to ensure stakeholders remain informed and confident.
Digital and social media crisis support. We manage online presence during critical situations, amplifying accurate information, correcting misinformation, and supporting reputation management across websites, social platforms, and patient portals.
Reputation management and long-term strategy. We help organisations build resilience by integrating proactive communications, brand storytelling, and digital visibility strategies to maintain trust and credibility even outside crisis periods.
Training and preparedness workshops. We provide media and crisis communication training for leadership, clinical teams, and spokespeople to ensure clear, consistent, and confident messaging under pressure.
We understand healthcare communications
We have supported healthcare organisations of all sizes, including hospitals, clinics, pharmaceutical companies, and public health bodies, through both everyday communications and high-pressure incidents.
Our team understands the sensitivities of patient-focused messaging, regulatory expectations, and media scrutiny in healthcare. We combine crisis communications expertise with healthcare PR experience to help you maintain trust, manage reputational risk, and communicate your value effectively.
One team for all your healthcare communications and crisis needs
To give you a sense of our full offer, our healthcare PR and crisis communications services can include:
• Crisis communications planning • Patient and public messaging • Media relations • Stakeholder engagement • Executive visibility • Social media management • Media training • Press releases • Interview pitching • Healthcare media relations • Reputation management • Digital crisis support • Website content strategy • Content creation • Thought leadership
We are passionate about PR
Read about two of our top success stories:
Creation Healthcare – Bridgehead Communications partnered with Creation Healthcare to strengthen its reputation and showcase its expertise in healthcare crisis communications across the UK and US. We collaborated with Creation’s analysts to translate urgent industry developments and sensitive healthcare issues into clear, media-ready narratives, securing coverage in national outlets like The Times and specialist media such as Healio and PharmaPhorum. We also positioned Creation as a trusted advisor to policymakers through a roundtable at the Palace of Westminster with the All Party Parliamentary Health Group, addressing critical healthcare challenges. Our efforts resulted in 52 media features, reaching an estimated 456,000 readers, and cemented Creation Healthcare’s reputation as a leading authority in healthcare crisis communications. Read More.
Kutaisi International University – Bridgehead Communications partnered with KIU to manage communications around sensitive and high-profile issues during its launch, ensuring a clear and trusted narrative in the face of scrutiny. We worked with the university’s leadership to create media-ready messaging, securing coverage in outlets such as Forbes, Times Higher Education, and Business Insider. We also mitigated reputational risks through a proactive online press conference and strategic thought leadership pieces targeting UK and US media. Our efforts resulted in 55 media features, reaching an estimated 311,000 readers, while establishing KIU as a credible and trusted voice in global higher education communications. Read More.
Further Reading
Forbes - Leading In Uncertain Times: How Transparent Leadership Shapes Crisis Communications Post-Covid-19
In the post-COVID-19 era, transparent leadership has become a cornerstone of effective crisis communication strategies.This article explores how leaders can utilise PR strategies to navigate uncertainty and foster trust through openness and clear messaging. Read More.
Medium - The Crucial Role of Crisis Public Relations in the Digital Age
In today's fast-paced digital world, effective crisis public relations (PR) is more crucial than ever. This article delves into how organisations can navigate the complexities of crisis communication in the digital age, emphasising the importance of transparency, speed, consistency, empathy, and preparedness. Read More.
Forbes - How Healthcare Leaders Can Successfully Navigate Crisis Situations
This article delves into strategies healthcare leaders can employ to effectively navigate crisis situations. It emphasises the importance of fostering open communication, soliciting feedback, and sharing information to mitigate the impact of crises and build a resilient organisational culture. Read More.
