Kutaisi International University

Bridgehead Communications was commissioned to drive international media attention surrounding the university’s launch and showcase KIU’s expertise to prospective research partners, collaborators and students worldwide. KIU wanted to:

• Raise global awareness of its launch

• Position itself as an internationally competitive higher education institution

• Promote its partnership with the Technical University of Munich

• Attract interest from prospective research partners and students

Campaign activity needed to communicate KIU’s global ambitions to international academic and media audiences.

We implemented a targeted international media engagement programme to promote the university’s opening.

This included issuing press materials highlighting KIU’s academic offering, convening an online press conference between senior leadership and higher education journalists in the UK and US, and placing opinion‑led content aligned with topical higher education issues to reinforce KIU’s positioning within international academic debate.

The campaign delivered widespread international visibility across academic, business and national media.

Media Reach & Coverage

We secured:

• 55 pieces of international media coverage

• Coverage reaching an estimated 311,000 readers

• 203 social media shares of campaign content

Coverage was achieved across media outlets in:

• The United States

• The United Kingdom

• France

• Germany

• International Academic Visibility

Notable coverage highlights included:

• Forbes

• Times Higher Education

• Business Insider

This ensured KIU’s launch was communicated to a global audience of prospective students, academic partners and institutional stakeholders.

Strategic Impact

As a result of the campaign, KIU:

• Increased international awareness of its academic offering

• Reinforced its global positioning within higher education

• Promoted its partnership with leading academic institutions

• Supported engagement with prospective research collaborators