Avealto

Bridgehead Communications was appointed on a project basis to support Avealto in raising public awareness of a trademark dispute with Airbus, following the rebranding of its competing platform as ‘Aalto’. Avealto wanted to:

• Draw attention to its trademark dispute with Airbus

• Protect its commercial position in a competitive emerging market

• Generate public and political scrutiny of Airbus’ rebrand

• Highlight its economic contribution as a UK‑based technology innovator

Campaign activity needed to raise the profile of the dispute while positioning Avealto as a credible British challenger within the high‑altitude connectivity sector.

We implemented a targeted media engagement programme focused on elevating the commercial and economic implications of the trademark dispute.

This included developing press materials highlighting the impact on a UK‑based technology start‑up, identifying relevant national business journalists covering Airbus, and supporting outreach to political stakeholders to reinforce the public interest dimension of the case.

The campaign delivered targeted national and trade media visibility for Avealto during a commercially sensitive period.

Media Reach & Coverage

We secured:

• 10 pieces of media coverage across national and specialist press

• Coverage reaching an estimated 426,000 readers

Highlights included:

• Exclusive coverage in The Times business section

• Additional coverage in the Daily Mail

• Interviews with Avealto’s CEO in national and trade media

National Profile

Securing an exclusive with The Times ensured early credibility for the story and enabled Avealto to communicate its position to a business‑focused audience.

Subsequent wider distribution extended coverage across trade media, reinforcing awareness of the dispute within the aerospace and telecommunications sectors.

Stakeholder Visibility

Media coverage highlighting Avealto’s potential economic contribution helped frame the issue in terms of UK innovation and job creation — strengthening the broader narrative surrounding the dispute.

Strategic Impact

As a result of the campaign, Avealto:

• Increased awareness of its trademark challenge

• Elevated its profile within national business media

• Reinforced its positioning as a UK‑based technology innovator

• Generated public visibility during an active commercial dispute