Found by Lottie

Overview

Headquarters: London, United Kingdom Self Employed+2TechCrunch+2
Categories: Supported Living & Home Care Management (Non-Clinical Operations); Care & Nursing Home Management (Non-Clinical Operations) foundcrm.care+2TechCrunch+2

Introduction

Found by Lottie (also “Found CRM”) is a cloud-based CRM (Customer Relationship Management) software system tailored for care homes in the UK. It was originally a standalone product (“Found”) before being acquired by Lottie in 2022. foundcrm.care+3The Business Magazine+3UKTN+3

Its purpose is to help care providers manage enquiries (from people seeking care), occupancy / bed availability, finance and billing, and the full customer journey from first contact to settled resident, with tools to improve responsiveness, follow-ups, tracking, and reporting. lottie.org+3The Business Magazine+3foundcrm.care+3

Lottie as a company runs a broader marketplace / discovery platform for care homes, home care, retirement living, etc., and the Found CRM module is their product for care providers to manage leads, occupancy, and operational aspects more effectively. Found integrates with Lottie’s marketplace so that providers using Found can show real-time availability etc. lottie.org+3TechCrunch+3foundcrm.care+3

The acquisition of Found by Lottie (for about £1.5 million) was intended to allow Lottie to offer a more comprehensive stack: not only for care seekers to find care, but for care providers to operate more efficiently via digital tools. The Business Magazine+2UKTN+2

Products & Capabilities

Here’s a breakdown of what Found by Lottie offers, and how its modules / features work in practice.

Use Cases & Impact

Here are specific examples of how Found by Lottie is being used, and what outcomes / metrics have been reported or observed.

• Your Choice Barnet trial: As above, Your Choice Barnet (a care provider) started using Found by Lottie to manage enquiries and occupancy. They used the API feed, migrated data, used the enquiry + occupancy modules. Their feedback was that operations were simplified for various roles (Registered Managers, Family Liaison Manager), with better mapping of customer journey and better ability to mark hot leads. They are exploring the finance module next. Your Choice Barnet

• Conversion & Response Time Improvements: Found’s research (before acquisition by Lottie) found that many UK care homes have poor follow-up on enquiries: 68% of enquiries weren’t responded to within 48 hours; 92% weren’t followed up within a week. Found claims that using their software helps reduce those gaps. UKTN+1

• Lead Volume & Growth: After Lottie acquired Found (in 2022), they claimed that Found captures “more than 10,000 new enquiries each month.” EU-Startups+1

• Increased Conversion: Found clients are reported to convert 50-70% more enquiries (vs previous rates) when using Found CRM. That is a substantial uplift in business for care homes. EU-Startups+1

• Occupancy & Transparency: Providers using Found are able to display live bed availability more reliably, reducing the instances where families enquire only to find no beds are free—a source of frustration. TechCrunch+2foundcrm.care+2

Advantages (Positive Aspects)

From available sources, client testimonials, and data, here are what seem to be Found by Lottie’s main strengths.

1. Improved Responsiveness & Conversion of Enquiries
   Found helps reduce missed enquiries, speed up responses, follow up systematically, so care homes convert more leads into residents. Given many homes have underperformed in enquiry response historically, this is a major win.

2. Visibility into Occupancy & Live Availability
   Providers and care seekers benefit from accurate bed availability. This reduces mismatches (families contacting homes with no availability), improves planning and helps with occupancy optimisation.

3. Operational Efficiency / Reduced Admin Overhead
   By consolidating enquiry, lead tracking, occupancy, billing etc. into one platform (versus paper + spreadsheets + separate systems), Found saves administrative time. For example, Your Choice Barnet said their Registered Managers and Family Liaison Managers found the system simplified operations. Your Choice Barnet

4. Data & Analytics for Decision Making
   The dashboards and reporting power allow providers to detect weak spots (e.g. long response times, unconverted leads), monitor pipeline, forecast occupancy etc. This supports better decision making.

5. Modular Adoption, Training & Support
   Because Found doesn’t force all modules at once, smaller providers or those with less capacity can start with enquiry & occupancy, then add finance etc. The availability of training and onboarding helps ease the transition.

6. Marketplace Integration / Strategic Fit with Lottie
   Because Lottie runs the consumer-side marketplace (for people looking for care), Found integrates with that, meaning providers can benefit from leads generated by Lottie marketplace, and from features such as showing only providers with availability. Also transparency (fees, availability) is improved. TechCrunch+2lottie.org+2

7. Growth & Scale Potential
   With Lottie’s funding (including Series A), growing marketplace, and Found’s acquisition, there seems to be strong backing and momentum. This suggests they have the financial headroom to improve the product, scale, invest in features. TechCrunch+1

Challenges & Limitations (Negative Aspects / Caveats)

No platform is perfect. Based on public feedback and what remains uncertain, here are things providers or buyers should be cautious about.

1. Pricing Transparency & Cost vs ROI
   While Found claims subscription plans starting around £200 per location per month (according to Preqin) for basic functionality, the total cost for larger providers, multiple locations, added finance modules etc. may be significantly higher. Providers will want to compare cost vs incremental revenues / savings. Preqin

2. Onboarding & Change Management
   Migrating data, training staff, adapting from legacy paper or spreadsheet workflows to a digital CRM requires internal commitment, time, and resources (training, adapting roles). Some providers may under-estimate the effort.

3. Dependence on Lead Volume & Marketplace Performance
   For providers who rely on Lottie’s marketplace for a large share of leads, any changes in the marketplace’s traffic or policies might impact the number of enquiries. Providers will want to diversify lead sources and not be overly dependent.

4. Feature Gaps or Maturation Needs
   Some modules are newer or partially deployed. For example, the finance / billing module is still being explored by some providers. In the Your Choice Barnet case, they had tested enquiries + occupancy, but were “awaiting the new finance system” to test fully. Your Choice Barnet

5. Performance / Responsiveness Expectations
   Because Found deals with leads/enquiries where timing matters (families seeking beds etc.), delays or slow response times in using the system (or internal human delays) can blunt the benefits. If the provider does not commit to follow-ups, the tool alone won’t solve the problem.

6. Reliability of Data / Accuracy
   Live bed availability depends on staff updating occupancy in real time. If the tool is not always kept current, leads from marketplace may be disappointed, and reputational risk arises.

7. Integration with Other Systems
   Many care homes have existing systems: accounting, payroll, electronic care records, regulatory reporting etc. Found might need to integrate or exchange data with those. If integrations are missing or weak, there could be redundant work or workaround needed.

8. Scalability & Support Under Load
   As more homes adopt Found, support responsiveness, system scaling, performance under higher data loads, custom feature requests etc., will be tested. Being relatively newer or in growth phase, some users may experience bugs or delays.

User Feedback: Strengths & Weaknesses

Here is what care homes and other users / clients are saying (or what is evident in testimonials / trials / reviews) — what they like, what they have issues with.

Implementation & Support

How Found by Lottie is rolled out, what providers can expect in onboarding, use, and ongoing support, based on public information.

• Adoption Process / Trials: Some care organisations trial Found by Lottie, starting with modules such as enquiries + occupancy. For example, Your Choice Barnet trialled these modules and then explored finance. Your Choice Barnet

• Data Migration: In trials, existing data about enquiries, prospective customers, past leads have been migrated into Found. This is essential for accurate dashboards etc. Your Choice Barnet

• Training: Found team provides training to staff roles who use it: Registered Managers, Family Liaison Managers, marketing/PR staff, etc. Training includes both how to use features and how to manage leads / follow up workflows. Your Choice Barnet

• Support & Feedback Loops: Ongoing support is offered; Found by Lottie also seems to value provider feedback and keeps updating the software. Providers report that Found’s team has been responsive. Your Choice Barnet+1

• Contract Terms / Subscription: Found is subscription-based. According to Preqin, plans start around £200 per location per month for basic plans. Exact contract terms (minimum duration, support included etc.) likely vary. Preqin

• Integration & Extensions: Because Found is part of Lottie, there are integrations with Lottie marketplace, and API feeds are possible (e.g. for Your Choice Barnet they used an API feed so enquiries from multiple channels feed into Found). Your Choice Barnet

Market Position & Strategic Alignment

• Founding and Acquisition: Found was founded in 2019 by Dan Morris. In 2022, Lottie acquired Found for about £1.5 million. The Business Magazine+2Caring Times+2

• Scale & Growth: Lottie as a marketplace is growing quickly. As of recent reports, Lottie supports over one million people seeking care each month, and has partnerships with ~3,000 care providers across the UK. Found is part of this broader ecosystem, benefiting from reach and traffic. Self Employed+2TechCrunch+2

• Competition / Differentiation: There are other care-home software providers, some generic CRMs, others more specifically built for care/elderly care / occupancy / care home operations. Found differentiates by its tight alignment with Lottie’s marketplace, emphasis on enquiries/leads + occupancy + transparency (responding to known industry problems re slow or no replies to enquiries), and integrated modules.

• Regulatory & Industry Trends Supporting Found:

  • Increasing demand for transparency in care home fees, availability, quality.

  • Need for care homes to respond to enquiries more quickly and professionally; regulatory expectation of customer service/communication.

  • Pressure on occupancy / finances in care homes (post-COVID etc.), making efficient enquiries-to-move-in pipeline critical.

  • Digital transformation across health and social care, procurement of software via marketplaces, expectations of data, analytics.

• Risk Environment: The care home sector is under financial, workforce and regulatory pressures. Software models need to assure data privacy, reliability, vendor stability, and deliver ROI. Also, providers vary widely in scale, budget, technical capacity, and readiness to adopt new tools.

Summary of Positive and Negative User Feedback

Here’s a summary of what care providers, users, and clients saying (publicly or via trials) are strengths vs things they wish were better in Found by Lottie.

Positive Feedback

• More enquiries are being converted; providers are seeing that fewer leads are lost.

• The visibility of occupancy / live bed availability is a big plus (both operationally and in helping families).

• Staff say they save time on admin: fewer spreadsheets, less manual tracking, fewer duplicate tasks.

• The system helps structure workflows: knowing what leads need follow-up, who is responsible, what stage, etc.

• The training & onboarding and Found’s support team is seen as helpful in trials (e.g. Your Choice Barnet).

• Integration with Lottie’s marketplace gives additional exposure, leads, and benefits of being part of a broader ecosystem.

Negative / Critical Feedback

• Cost / subscription is a barrier for smaller providers; some may find that the financial module or full suite is too expensive or more than needed.

• Some features are newer / still in development; early adopters sometimes wait to access more mature versions.

• Dependence on internal discipline: if staff don’t update occupancy, or follow-up workflows aren’t adhered to, dashboards / analytics lose accuracy.

• Lead volume and quality matter: providers say that having a good system is only part of the equation; good-quality enquiries, enough volume, etc. are also critical.

• Integration with existing systems sometimes requires effort; data migration, mapping old data, syncing with other software, sometimes custom work.

• For providers not using Lottie marketplace heavily, the benefit of integration may be less.

Conclusion

Found by Lottie is a compelling CRM / occupancy / lead-management software solution for UK care homes. It addresses very real, documented pain points in the sector: lost or poorly handled enquiries, opaque availability / occupancy, slow response times, lengthy manual processes. By centralising enquiries, allowing occupancy tracking, improving follow-ups, and integrating with the Lottie marketplace, Found helps providers improve conversion, operational visibility, and potentially revenue / occupancy.

For many care-home operators — especially medium or larger ones, or those already wanting to improve their digital systems — Found seems likely to deliver strong value. The ability to start with core enquiry/occupancy modules and scale up (adding finance etc.) is helpful. The support and training in trials are also positive signals.

However, prospective users should consider carefully: the costs vs benefits in their specific contexts (lead volume, staffing, existing workflows), ensure commitment to internal adoption and change management, and verify that features they need (financial billing, integrations, real-time occupancy, etc.) are mature and stable. Also, ensuring reliable internet/data infrastructure, security, and vendor support is essential.

Overall, Found by Lottie is well-positioned and growing quickly. It has strong backing, a clear mission, visible market traction, and addresses serious sector problems. For many care homes, particularly those wanting to modernise operations and improve the way they handle enquiries / occupancy, it's among the more promising solutions available in the UK.