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Care Management

Florence

Florence provides technology and workforce management tools tailored for the health and care sectors, offering shift scheduling, staffing agency coordination, HR functions and access to contingent workers. Its platform helps organisations address staffing gaps efficiently and improve operational workforce planning.

Overview

  • Headquarters: London, United Kingdom

  • Primary Function: Care and Nursing Home Management (Non-Clinical); Supported Living and Home Care Management (Non Clinical)

  • Core Products: Florence Workforce Management Platform (cloud-based) and Florence App (mobile platform for staff and agencies)

Introduction

Florence is a UK-based technology provider specialising in workforce management solutions for health and social care organisations. Founded by NHS professionals who experienced staffing challenges firsthand, the company has built a platform designed to reduce administrative burdens, improve staff utilisation, and enhance patient and resident care.

Florence’s core offering combines cloud-based workforce management, agency coordination, HR tools, and mobile access for staff, allowing care providers to manage schedules, track time and attendance, and ensure compliance across multiple sites. The platform aims to free managers from repetitive administrative tasks so they can focus on delivering quality care.

User Feedback: Strengths and Weaknesses

Public feedback for Florence is drawn from case studies, customer testimonials, and online reviews including Google and Trustpilot. Users consistently highlight the platform’s time-saving capabilities and intuitive design.

Positive Feedback

  • Ease of use and adoption
    Managers and staff report that Florence is intuitive, with workflows that simplify rostering, leave management, and shift allocation.

  • Comprehensive scheduling and agency management
    The platform streamlines contingent staffing, enabling providers to fill shifts quickly with vetted professionals.

  • Mobile access and staff empowerment
    Care workers value the Florence app, which allows them to view shifts, apply for work, and get paid promptly, enhancing engagement and retention.

  • Support and training
    Florence offers responsive support and learning resources through Florence Academy, helping organisations maintain compliance and upskill staff.

Negative Feedback

  • Limited integration information
    While Florence covers workforce management comprehensively, public details on integrations with eMAR, clinical systems, or payroll platforms are limited.

  • Feature variance across platforms
    Some advanced features may differ between the web and mobile applications, requiring organisations to verify functionality for their workflows.

Products and Capabilities

Florence Workforce Management Platform (Cloud SaaS)

Designed for care providers, hospitals, and social care agencies, Florence enables end-to-end workforce management:

  • Scheduling, rostering, and leave management in a single platform

  • Tracking time and attendance across permanent, bank, and agency staff

  • Compliance dashboards and auditing tools

  • Agency management tools to coordinate multiple providers efficiently

Florence App (Mobile)

Supports staff directly at the point of work:

  • Apply for and manage shifts quickly

  • Access training and compliance courses through Florence Academy

  • Receive instant payments for completed shifts

  • Simplified interface for nurses, carers, and agency workers

Interoperability and Standards

Florence is designed for the unique needs of the UK health and social care sector. While integration with payroll and HR systems is highlighted, details on clinical system interoperability or national data standards are not widely published. Providers should confirm specific integration capabilities during procurement.

Market Position

Florence focuses on workforce and operational management for UK health and social care providers, including residential homes, nursing homes, and NHS organisations. It differentiates itself through:

  • Cloud-based, end-to-end workforce management tools tailored for care settings

  • Mobile-first staff access to empower engagement and flexibility

  • Agency coordination features that reduce costs and improve efficiency

Competitors

Competitors in the care management space include CoolCare, Empathika, Health Automated, all of which offer scheduling and workforce tools in slightly different ways. Florence positions itself as a mobile-first, flexible alternative, particularly attractive to providers seeking real-time control of staffing, compliance, and operational efficiency.

Implementation and Support

Florence provides onboarding support, training resources, and an academy for accredited courses. Case studies suggest implementation is smooth, with staff quickly adopting the mobile and web platforms. The company does not publicly disclose detailed service-level agreements or pricing; prospective buyers should request this during procurement.

Security and Data Protection

As a cloud-hosted solution, Florence maintains audit trails, secure login, and accountability for changes. Public information on encryption, backup, and penetration testing is limited, so buyers are advised to confirm security standards directly.

Conclusion

Florence offers a trusted, UK-focused platform for health and social care workforce management. Its strengths lie in scheduling, agency coordination, and mobile accessibility, helping organisations reduce administrative burdens and improve care delivery. While integration details and SLAs may require direct inquiry, Florence’s mobile-first approach and sector-specific design make it a credible option for providers seeking efficient, compliant workforce management.

Here is a References section for Florence, formatted consistently with your earlier examples and suitable for a landing page, market overview, or procurement document:

References

  1. Florence Official Website – Workforce Management Platform for Health and Social Care https://www.florence.co.uk/

  2. Florence App – Shift Management & Payments for Care Staff (Apple App Store) https://apps.apple.com/gb/app/florence-shifts/id1200047640

  3. Florence App – Shift Management & Payments for Care Staff (Google Play Store) https://play.google.com/store/apps/details?id=com.florence

  4. Florence Trustpilot Reviews – Customer and Staff Feedback https://www.trustpilot.com/review/www.florence.co.uk

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Aquaa Partners Paul Cuatrecasas, Founder
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Baker Dearing Educational Trust Simon Connell, Chief Executive
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Berkley Care Group Kat Clayton, Marketing and Sales Director
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Creation Healthcare Daniel Ghinn, CEO
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National Association of Specialist Colleges (Natspec) Clare Howard OBE, CEO
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GoodOaks Homecare Ben Ashton, Co-Founder & Director
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ViewsHub Ab Banerjee, Founder and Chief Executive
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UK Skills Lawrence Barton DL, Chief Executive

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