Overview
Headquarters: London, United Kingdom
Categories: Family Carers (Support and Care Management); Care Matching
Core Product: Yurtle (digital caregiver support platform and “Yurty” digital care ally)
Introduction
Yurtle is a UK‑based caregiver support and care matching platform designed to help employees balance work and caregiving responsibilities. By linking employees with Yurty, its digital care ally, Yurtle helps caregivers build resilient care teams, access personalised resources, and connect with vetted care providers.
Founded to address the growing crisis of unpaid caregiving in the UK, Yurtle recognises that 12,000 people are thrust into caregiving roles every day. This hidden workforce of family carers often struggles with stress, burnout, and financial strain, costing UK employers an estimated £4.8 billion annually in lost productivity, absenteeism, and turnover.
Yurtle’s mission is to “eradicate caregiver burnout in the workplace” by providing employers with a scalable, affordable, and hyper‑personalised benefit that supports employees with caregiving responsibilities.
User Feedback: Strengths and Weaknesses
Feedback for Yurtle comes from corporate HR leaders, employee testimonials, and benefits platforms. Overall, sentiment is strongly positive, though some caveats are noted.
Positive Feedback
User‑friendly app
Employees describe the Yurtle app as intuitive and easy to use, with practical tools for mapping care responsibilities and delegating tasks.Resilient care networks
Carers value the ability to build a trusted network of family, friends, and professionals to share responsibilities, reducing stress and isolation.Employer impact
HR leaders highlight improved retention, reduced absenteeism, and stronger employee engagement. One testimonial noted: “From an employer’s perspective, giving your people the tools to delegate some of that exhausting responsibility protects their mental health and boosts retention.”Financial safety net
Employees appreciate Yurtle’s caregiver insurance, which provides funding for back‑up care if they are unable to fulfil their role due to illness or accident.Personalised resources
Users highlight the value of tailored educational content, discounts from care providers, and practical guidance on managing care.Social impact
Yurtle is praised for addressing gender inequality in the workplace, as 65% of caregivers are women, and caregiving is a major driver of the gender pay and pension gaps.
Negative Feedback and Caveats
Employer adoption
Yurtle is only available through participating employers. Employees at organisations without Yurtle access cannot use it directly.Awareness
Some employees report not being aware of the benefit until prompted, suggesting employers need to promote it more actively.Digital literacy
A minority of carers with limited digital skills may find the app challenging, though Yurtle provides support.Scope of advice
Yurtle provides guidance and signposting but does not replace professional legal, medical, or financial advice.Regional coverage of providers
While Yurtle’s marketplace is UK‑wide, availability of certain specialist services varies by region.
In summary, user sentiment is strongly positive around usability, resilience, and employer impact, while challenges include adoption, awareness, and scope of advice.
Products and Capabilities
Yurty – Digital Care Ally
Guides employees through reflecting on their care load
Helps map out caregiving duties and identify stress points
Provides personalised advice and resources
Encourages delegation and care team building
Caregiver Insurance
Employer‑paid benefit providing a financial safety net
Covers back‑up care if the employee is unable to fulfil their role due to illness or accident
Incentivises friends and family to step in during emergencies
Care Marketplace
Access to vetted professional adult and child care providers across the UK
Flexible options for short‑term or long‑term care
Discounts negotiated with trusted providers
Support Team for Carers
Tools to build a trusted care network of family, friends, and professionals
Share and delegate tasks digitally
Monitor impact and adjust plans over time
Educational Resources
Actionable guidance for managing caregiving roles
Resources on wellbeing, resilience, and financial planning
Tailored to different life stages and conditions
Employer Benefits
Reduced absenteeism and presenteeism
Improved retention and engagement
Compliance with the Carer’s Leave Act (2024) and DE&I regulations
Co‑branded platform and reporting dashboards
Interoperability and Standards
Yurtle is designed as a secure, scalable platform, with:
GDPR compliance: Encryption, secure hosting, and audit trails
FCA regulation: Caregiver insurance underwritten by Convex Insurance UK Ltd
Accessibility: Mobile‑friendly app with inclusive design
Integration with HR systems: Available via benefits platforms such as Zest and Thanks Ben
Market Position
Yurtle operates primarily in the UK, serving:
Employers seeking to support staff with caregiving responsibilities
Employees balancing work and care for children, elderly relatives, or disabled dependents
Care providers offering services through Yurtle’s marketplace
It differentiates itself through:
Employer‑paid model: Framed as an employee benefit, not a consumer product
Resilient care networks: Focus on building sustainable support teams
Financial safety net: Unique caregiver insurance product
Gender equality impact: Tackles structural inequalities linked to caregiving
Scalability: Already has distribution access to over 60% of the UK corporate market
Competitors include Seniorcare by Lottie, Mobilise, and Carers UK’s digital resources. Yurtle positions itself as the insurance‑backed, care‑network‑building alternative, particularly attractive to employers seeking to reduce absenteeism and improve DE&I outcomes.
Implementation and Support
Yurtle emphasises a collaborative onboarding process, with:
Employer consultations and co‑branded platform setup
Manager training and resources
Employee launch campaigns
Ongoing account management and reporting
For employees, support includes:
24/7 access to the Yurtle app
Direct access to Yurty, the digital care ally
Personalised resources and care provider discounts
Ongoing guidance throughout the care journey
Security and Data Protection
Yurtle prioritises data security, with:
GDPR compliance
Encryption and secure hosting
FCA‑regulated insurance products
Role‑based access controls
Audit trails and accountability logs
Conclusion
Yurtle is a pioneering UK platform tackling the hidden crisis of unpaid caregiving in the workplace. By combining digital care collaboration tools, caregiver insurance, and a care marketplace, Yurtle helps employees build resilient care networks, reduce stress, and access affordable support.
User feedback consistently highlights usability, resilience, and employer impact, while challenges include adoption, awareness, and scope of advice.
For employers, Yurtle represents a high‑impact employee benefit that reduces absenteeism, improves retention, and enhances DE&I outcomes. For employees, it provides reassurance, guidance, and practical support during one of life’s most stressful challenges.
As the UK faces a demographic shift with rising eldercare and childcare responsibilities, Yurtle’s emphasis on resilience, financial safety, and employer integration positions it as a key player in the future of workplace wellbeing and family care support.
References
Yurtle – Official Website https://yurtle.co.uk/
Yurtle – Support Team for Carers https://yurtle.co.uk/support-team-for-carers
Yurtle – Blog: The Growing Need for Digital Caregiving Support https://yurtle.co.uk/blog/the-growing-need-for-digital-caregiving-support
Zest Benefits – Introduction to Yurtle https://www.zestbenefits.com/wp-content/uploads/2024/05/Introduction-to-Yurtle.pdf
Insurtech Gateway – Yurtle £1.37m Seed for Caregiver Burnout https://www.insurtechgateway.com/2024/02/23/yurtle-1-37m-seed-for-caregiver-burnout/
