Overview
Headquarters: London, United Kingdom
Categories: Care Matching; Family Carers; Screening, Monitoring & Telecare
Core Product: Seniorcare by Lottie (employee eldercare benefit and care concierge service)
Introduction
Seniorcare by Lottie is the UK’s leading eldercare employee benefit and care concierge service, designed to help organisations support their staff with the growing challenge of caring for elderly relatives. Launched as part of Lottie’s wider mission to disrupt the care sector, Seniorcare by Lottie provides a bespoke digital platform and in‑house team of care experts who guide employees through the process of understanding, finding, and funding care for their loved ones.
The service was created in response to a pressing workplace issue: by 2024, more employees in the UK will have an elderly dependent than a child. Informal eldercare responsibilities cost UK businesses an estimated £20 billion annually in lost productivity, with women four times more likely to leave work due to caring duties. Seniorcare by Lottie addresses this by offering employers a structured, scalable way to support staff, reduce absenteeism, and improve wellbeing.
Its mission is to “make eldercare as supported and accessible as childcare”, ensuring that employees can balance work and caring responsibilities without sacrificing their careers or wellbeing.
User Feedback: Strengths and Weaknesses
Feedback for Seniorcare by Lottie comes from Trustpilot reviews of Lottie (4.7/5, 800+ reviews), HR case studies, and benefits platforms. Overall, sentiment is strongly positive, though some caveats are noted.
Positive Feedback
Empathetic and expert support
Employees consistently praise the in‑house care experts for their empathy, knowledge, and responsiveness. Reviews describe staff as “kind,” “understanding,” and “a lifeline” during stressful times.Time and stress savings
Employers report that employees save an average of 44 hours when supported by Seniorcare to find a care solution. This reduces stress and improves productivity.Financial transparency
Families value the clear cost comparisons and guidance on funding options. On average, employees save £1,000 in their first year of care fees when using the service.Comprehensive coverage
Users appreciate access to the UK’s largest network of vetted care providers, including care homes, home care, and retirement living.Employer impact
HR managers highlight improved retention, reduced absenteeism, and stronger employee engagement. One HR leader described Seniorcare as “the best benefit we have introduced”.Accessibility
The co‑branded digital platform is easy to use, with resources, guides, and personalised recommendations available 24/7.
Negative Feedback and Caveats
Digital literacy requirements
Some employees with limited digital skills may find the online platform challenging, though expert support mitigates this.Scope of advice
Seniorcare provides guidance and signposting but does not replace legal, medical, or financial professionals. Some users would prefer more direct professional services.Regional variations
While coverage is nationwide, availability of certain services (e.g., specialist dementia care) varies by region.Employer adoption
The service is only available through participating employers. Employees at organisations without Seniorcare access cannot use it directly.Awareness
Some employees report not being aware of the benefit until prompted, suggesting employers need to promote it more actively.
In summary, user sentiment is strongly positive around empathy, time savings, and financial transparency, while challenges include digital literacy, scope of advice, and employer adoption.
Products and Capabilities
Seniorcare by Lottie Platform
Co‑branded digital platform for employees
Access to the UK’s largest care provider network
Proprietary live care data for real‑time availability and pricing
Resource centre with guides, videos, and FAQs
Manager training platform for HR teams
Care Concierge Service
In‑house team of care experts providing personalised advice
Tailored shortlists of care providers based on employee needs
Guidance on funding, benefits, and legal rights
Support with urgent care placements
Employee Benefits Integration
Offered as part of employee benefits packages
Accessible via HR platforms such as Zest and Thanks Ben
Supports diversity and inclusion by reducing the disproportionate impact of eldercare on women
Additional Services
Care Community Platform: Peer support and shared experiences
Legal and financial support: Will writing, bereavement, probate guidance
Wellbeing resources: Stress management and resilience support
Interoperability and Standards
Seniorcare by Lottie is designed as a secure, scalable platform, with:
GDPR compliance: Encryption, secure hosting, and audit trails
Accessibility standards (WCAG 2.1): Ensuring usability for employees with disabilities
Integration with HR systems: Available via benefits platforms (e.g., Zest, Thanks Ben)
Nationwide coverage: Access to vetted providers across the UK
Market Position
Seniorcare by Lottie operates primarily in the UK, serving:
Employers: Organisations seeking to support staff with eldercare responsibilities
Employees: Individuals balancing work and caring for elderly relatives
Care providers: Vetted care homes, home care agencies, and retirement living operators
It differentiates itself through:
Employee benefit positioning: Framed as an eldercare equivalent to childcare support
Comprehensive coverage: Care matching, funding guidance, legal support, and wellbeing resources
Employer ROI: Reduces absenteeism, improves retention, and enhances employee wellbeing
Expert support: In‑house care experts providing empathetic, personalised guidance
Data advantage: Proprietary live care data for real‑time availability and pricing
Competitors include Carers UK’s digital resources, Mobilise, and traditional employee assistance programmes (EAPs). Seniorcare by Lottie positions itself as the specialist, concierge‑style alternative, particularly attractive to employers seeking to differentiate their benefits offering.
Implementation and Support
Seniorcare by Lottie emphasises a collaborative onboarding process for employers:
Co‑branded platform setup
Manager training and resources
Employee launch campaigns
Ongoing account management and reporting
For employees, support includes:
24/7 access to the digital platform
Direct contact with care experts
Personalised shortlists and recommendations
Ongoing guidance throughout the care journey
Security and Data Protection
Seniorcare by Lottie prioritises data security, with:
GDPR compliance
Encryption and secure hosting
Role‑based access controls
Audit trails and accountability logs
Safeguarding protocols for vulnerable individuals
Conclusion
Seniorcare by Lottie is a pioneering UK eldercare benefit and care concierge service, offering a comprehensive, empathetic, and scalable solution for employers and employees alike. Its strength lies in combining a digital platform with human expertise, ensuring that employees can access real‑time data, personalised advice, and vetted providers when navigating the complex world of eldercare.
User feedback consistently highlights empathy, time savings, and financial transparency, while challenges include digital literacy, scope of advice, and employer adoption.
For employers, Seniorcare by Lottie represents a high‑impact employee benefit that reduces absenteeism, improves retention, and enhances wellbeing. For employees, it provides reassurance, guidance, and practical support during one of life’s most stressful challenges.
As the UK faces a demographic shift with rising eldercare responsibilities, Seniorcare by Lottie’s emphasis on care concierge, financial transparency, and employer integration positions it as a key player in the future of workplace wellbeing and family care support.
References
Trustpilot – Lottie Reviews https://uk.trustpilot.com/review/lottie.org
Lottie – How Does Our Care Concierge Service Work? https://lottie.org/seniorcare/resources/videos/how-does-your-care-concierge-service-work/
Compare Caring – Lottie Review 2024 https://comparecaring.com/lottie-review-what-it-is-and-how-it-works/
Zest Benefits – Seniorcare by Lottie One‑Page Summary https://www.zestbenefits.com/wp-content/uploads/2024/07/Seniorcare-One-page-Summary.pdf
Thanks Ben – Seniorcare by Lottie Employee Benefits Catalogue [https://www.thanksben.com/benefits-providers/lottie](https://www.thanksben.com/benef
