Mobilise

Overview

Headquarters: London, United Kingdom
Categories: Family Carers (Support and Care Management)
Core Product: Mobilise (digital platform for unpaid and family carers)

Introduction

Mobilise is the UK’s leading digital support service for unpaid carers, providing accessible, light‑touch tools and resources for people caring for a family member or friend. Founded in 2019, Mobilise was created to address the widespread issue of carers feeling isolated, unsupported, and overwhelmed by the demands of their role.

The platform offers a blend of self‑service tools (such as mini carer assessments and benefit checkers), peer support (through online communities and virtual meet‑ups), and structured guidance (via personalised “Guide to Caring” courses). Mobilise’s mission is to empower carers to thrive, not just survive, by making support accessible, scalable, and available 24/7.

Mobilise is also a trusted partner for local authorities and NHS organisations, helping them identify hidden carers, deliver digital outreach, and reduce pressure on frontline services. By combining technology with empathy, Mobilise has become a lifeline for thousands of carers across the UK.

User Feedback: Strengths and Weaknesses

Feedback for Mobilise comes from Trustpilot reviews (4.6/5 rating), case studies, and local authority reports. Overall, user sentiment is strongly positive, though some caveats are noted.

Positive Feedback

• Accessibility and inclusivity
  Carers consistently praise Mobilise for being easy to access, with support available online 24/7. The platform is described as a “lifeline in the palm of your hand.”

• Peer support and community
  The Mobilise Hub and “virtual cuppas” are frequently highlighted as invaluable. Carers report feeling less isolated and more connected to others who understand their challenges.

• Practical tools
  Users value the mini carer assessment tools, benefit checkers, and personalised guides. These provide quick wins and actionable advice without overwhelming carers.

• Emotional support
  Testimonials describe Mobilise as empathetic and reassuring. Carers say they feel “seen” and “valued” for the first time, with one review noting: “Falling upon Mobilise has totally transformed my life as a long‑term unpaid carer.”

• Partnership with councils
  Local authorities highlight Mobilise’s ability to uncover hidden carers and deliver measurable results. AI‑powered assessments reduce waiting times and free social workers to focus on complex cases.

• Personalisation
  Carers appreciate the personalised “Guide to Caring” course, which adapts to their circumstances and provides step‑by‑step support.

• Positive impact on wellbeing
  Reviews frequently mention improved confidence, reduced stress, and greater resilience.

Negative Feedback and Caveats

• Digital literacy requirements
  Some carers with limited digital skills may struggle to access online tools. While Mobilise is designed to be simple, not all carers are comfortable with technology.

• Scope of support
  Mobilise does not provide legal, medical, or financial advice directly. Instead, it signposts carers to relevant resources. Some users would prefer more direct professional input.

• Dependence on internet access
  As a web‑based platform, Mobilise requires an internet‑enabled device. Carers without reliable connectivity may face barriers.

• Overwhelming information
  A few users report feeling overwhelmed by the volume of resources available. While comprehensive, some carers prefer more structured guidance.

• Integration with offline services
  While Mobilise partners with councils, integration with traditional carer centres and offline services varies by region.

In summary, user sentiment is strongly positive around accessibility, community, and practical tools, while challenges include digital literacy, scope of advice, and regional integration.

Products and Capabilities

Mobilise Hub

The Mobilise Hub is the central online community for carers. It offers:

• Peer support forums moderated for safety

• Virtual “cuppas” (video meet‑ups) to reduce isolation

• Access to guides, blogs, and resources

• A safe, anonymous space for carers to share experiences

Self‑Service Tools

Mobilise provides a range of light‑touch tools, including:

• Mini carer assessments: Quick self‑assessments to identify needs and risks

• Carer benefit checkers: Guidance on eligibility for Carer’s Allowance and other benefits

• AI‑powered assistant: Helps carers find specific information quickly

Personalised Guide to Caring

A structured, step‑by‑step course that provides:

• Tailored advice based on the carer’s situation

• Modules on wellbeing, rights, and balancing work and care

• Practical tips for managing daily challenges

• Email‑based delivery for accessibility

Mobilise Connect (for Councils)

A digital outreach service that helps local authorities:

• Identify hidden carers through geo‑targeted campaigns

• Deliver dynamic assessments at scale

• Provide instant digital support to carers

• Reduce demand on frontline services

Feedback and Analytics

For commissioners, Mobilise provides:

• Live analytics dashboards

• Insights into carer needs and engagement

• Evidence of outcomes and impact

• Compliance support for CQC requirements

Interoperability and Standards

Mobilise is designed as a cloud‑based, device‑agnostic platform, accessible via web and mobile. It complies with:

• GDPR: With secure hosting, encryption, and audit trails

• Accessibility standards (WCAG 2.1 A): Ensuring usability for carers with disabilities

• CQC requirements: Supports councils in evidencing carer engagement and support

While interoperability with external care planning systems is limited, Mobilise integrates effectively with local authority referral pathways and outreach campaigns.

Market Position

Mobilise operates primarily in the UK, serving:

• Family and unpaid carers: Individuals caring for relatives or friends

• Local authorities and NHS organisations: Commissioners seeking scalable carer support

• Employers: Organisations supporting staff with caring responsibilities

It differentiates itself through:

• Digital accessibility: 24/7, scalable support available nationwide

• Light‑touch tools: Quick, practical resources that don’t overwhelm carers

• Community focus: Peer support and virtual meet‑ups reduce isolation

• Commissioner partnerships: Proven ability to uncover hidden carers and deliver measurable outcomes

• AI innovation: AI‑powered assessments and assistants to streamline support

Competitors include Carers UK’s online resources, Mobilise’s own local authority partners, and traditional carer centres. Mobilise positions itself as the digital‑first, scalable alternative, particularly attractive to councils and carers seeking accessible, flexible support.

Implementation and Support

Mobilise emphasises a rapid, collaborative onboarding process for commissioners:

• Local account managers set up launch meetings

• Services can go live within 14 days of agreement

• Training and resources provided for staff and carers

• Ongoing support via email, phone, and web chat

For carers, support includes:

• 24/7 access to the Mobilise Hub

• Moderated forums and safe spaces

• Responsive support team

• Regular updates and new resources

Security and Data Protection

Mobilise prioritises data security, with:

• GDPR compliance

• Encryption and secure hosting

• Role‑based access controls

• Audit trails and accountability logs

• Safeguarding protocols for vulnerable carers

Conclusion

Mobilise is a leading UK platform for unpaid and family carers, offering a blend of accessible self‑service tools, peer support, and personalised guidance. Its strength lies in making carer support light‑touch, scalable, and available 24/7, while also partnering with councils to uncover hidden carers and reduce pressure on frontline services.

User feedback consistently highlights accessibility, community, and practical tools, while challenges include digital literacy, scope of advice, and regional integration.

For carers seeking quick, empathetic, and practical support, Mobilise represents a credible and innovative option. For commissioners, it offers a proven, scalable solution to engage carers, evidence outcomes, and improve resilience.

As the UK faces rising demand for unpaid care, Mobilise’s emphasis on digital accessibility, community, and AI innovation positions it as a key player in the future of carer support.

References

1. Mobilise Official Website – Online Support for Unpaid Carers https://www.mobiliseonline.co.uk/

2. Open Access Government – Using Mobilise to Provide Digital Support to Carers (2024) https://www.openaccessgovernment.org/using-mobilise-to-provide-digital-support-to-carers/186081/

3. UK Government Digital Marketplace – *Mobilise: Digital Support Service for