Overview
Headquarters: Bristol, United Kingdom (Service Robotics Ltd / GenieConnect Service Robotics Limited+1)
Categories: Supported Living and Home Care Management (Non-Clinical Operations); Screening, Monitoring & Telecare; Family Carers (Support and Care Management).
Introduction
GenieConnect is a technology-enabled “companion robot” service designed to help older adults and people with learning disabilities live independently, safely, and more connected in their own homes. It is offered by Service Robotics Ltd. The core product, Genie (a tabletop, voice-enabled robot), along with supporting software (Care Portal, Companion App, analytics), aims to reduce loneliness, assist with daily living tasks, support wellbeing, and enable more hybrid or remote care. F6S+3Service Robotics Limited+3Service Robotics Limited+3
GenieConnect positions itself as more than just a gadget: it offers a managed service (hardware, software, configuration, support), designed especially for those who may find conventional tech (smartphones, tablets etc.) challenging. It combines prompts/reminders, video calling, mood check-ins, and companionship via content/entertainment, and analytics for care providers or local authorities. Service Robotics Limited+3Service Robotics Limited+3Service Robotics Limited+3
Founded around 2017, GenieConnect has grown through pilots, local authority / care partner case studies, and increasing deployment across UK social care settings (older people, reablement, learning disabilities etc.). F6S+2Service Robotics Limited+2
Products & Capabilities
Here is a breakdown of what GenieConnect offers, its modules and how they work in practice:
Module / Feature | Description / Capability |
---|---|
Genie Robot (Hardware + Voice Interface) | A tabletop device, always-on, voice-enabled (wake word) plus touchscreen input, built for ease of use. It is intended to be intuitive even for people who are not tech savvy. Genie responds to voice commands, provides reminders, plays entertainment (music, video), does video calls, etc. Service Robotics Limited+2Service Robotics Limited+2 |
Reminders & Prompts | The system allows medication reminders, appointment reminders, hydration or food prompts, daily routine prompts etc., set up by family, carers or professionals. These play an important role in supporting independence. Service Robotics Limited+3Service Robotics Limited+3Service Robotics Limited+3 |
Video Calling / Human Connection | Genie can connect users with pre-approved companions (family, friends, carers) via video calls. There is also a voice/video call to a care centre / support team. This helps address loneliness, gives reassurance, lets carers “see” the user remotely etc. Service Robotics Limited+3Service Robotics Limited+3Service Robotics Limited+3 |
Mood / Wellbeing Check-Ins & Behavioural Monitoring | Genie supports regular mood check-ins, daily wellbeing prompts; there is a “Care Portal” for care providers and family to monitor responses, see trends, spot changes in behaviour, which can help with early intervention. Service Robotics Limited+2Service Robotics Limited+2 |
Entertainment & Engagement Content | The robot provides content tailored to preferences: quizzes, crosswords, radio, music, video etc. Genie “learns” likes and dislikes, helps keep mind active, and encourages meaningful activities. Also Genie “Buddy” linking of users with similar interests. Service Robotics Limited+2Service Robotics Limited+2 |
Companion App & Care Portal | Family, friends, carers use a companion app to monitor, schedule reminders, connect via video, set up appointments, see logs. Providers / local authorities / care organisation use a Care Portal for oversight: managing devices, analytics, auditing, seeing missed events etc. Apply to Supply+2Service Robotics Limited+2 |
Accessibility / Design & Personalisation | Genie is built with simplicity in mind: large fonts, touchscreen + voice, colour contrast, minimal steps. It can be customised to the user’s preferences. Also, GenieLite is a lighter subscription offering for families / caregivers, with simpler feature set. Service Robotics Limited+21.genieconnect.co.uk+2 |
Security, Privacy & Data Handling | GenieConnect emphasizes that notifications, video calls, data are secure. Wake word only activates voice, many commands handled locally unless cloud needed. Data stored in UK, closed user groups, authorised users only. There are regular vulnerability / penetration testing (via the Digital Marketplace listing) etc. Apply to Supply+1 |
Analytics, Reporting & Metrics | Providers can view usage metrics, historic reports, dashboards, missed reminders or calls, event logs. GenieConnect is included in UK’s G-Cloud Digital Marketplace; features include customisable KPI and reporting. Apply to Supply+1 |
Use Cases & Impact
Here are examples and outcomes where GenieConnect has been used, what was observed / claimed, and the contexts of deployment.
Shropshire Council Case: One case study shows that Shropshire Council avoided 10,815 face-to-face care hours in the first half of 2024 through use of GenieConnect’s reablement / hybrid care model. This saved the council ~£220,000. serviceroboticsltd.co.uk
Hales Group Housing with Care Schemes: In their housing with care schemes (e.g. Ashby Meadows, Scunthorpe), Genie was installed to provide companionship, video link to family, reminders (medication, eat/drink etc.), with the aim of reducing hospital admissions or escalation of needs. Hales Care
Learning Disabilities Contexts: Genie is also used in settings for people with learning difficulties / cognitive impairments to support routines, prompt hygiene or tasks, and reduce reliance on constant supervision. It helps them build skills for more independent living. Service Robotics Limited
Home Care & Reablement: The hybrid care model is being used: some visits or tasks are done remotely via Genie, freeing up in-person visits for tasks that truly require physical presence. This helps increase capacity of care providers. Service Robotics Limited+1
Wellbeing & Emotional Support: Users report that having Genie makes them feel less lonely, gives structure to the day, gives them human connection (via video calls, via reminders), more peace of mind for both users and families. Service Robotics Limited+1
Advantages (Positive Aspects)
From public materials, case studies, testimonials, the following strong points stand out for GenieConnect:
Companionship and Reduced Loneliness
A central benefit is emotional wellbeing: video calling, human interaction, reminders, conversation etc. Users say seeing a family member’s face, having someone to check in lifts mood. Service Robotics Limited+2Service Robotics Limited+2Support for Independence and Routine
Reminders for medication, appointments, hydration etc. help users keep to a routine, which is especially valuable for those with learning disabilities or older adults who might forget these tasks. Genie helps reduce missed tasks. Service Robotics Limited+2Service Robotics Limited+2Hybrid / Remote Care Capability
Genie allows some routine care functions to be done remotely (video-calls, check-ins). This helps care providers save travel time, reduce staff workload, extend care reach, especially in rural or sparse settings. Apply to Supply+2serviceroboticsltd.co.uk+2Ease of Use and Accessibility
Design features for voice commands, touchscreen, large text, colour contrast, simplicity are important. It is designed for people who are not used to tech. This lowers friction for adoption. Service Robotics Limited+2Service Robotics Limited+2Support / Managed Service
GenieConnect is not “just hardware.” There’s full support: configuring Genie to the individual, help with setup, replacement if hardware fails, service centre via human agents, training via remote-care academy etc. This helps avoid the common issue of devices unused or neglected. Service Robotics Limited+2Service Robotics Limited+2Privacy & Security
Genie is designed with privacy in mind: wake word, local processing, pre-authorised companions, GDPR compliance, etc. This helps build trust among users and families. Service Robotics Limited+2Apply to Supply+2Analytics & Monitoring for Providers
The Care Portal gives insights (usage, missed events, mood, device status etc.), enabling care organisations / local authorities to monitor wellbeing and response, manage risk, plan interventions. Apply to Supply+2Service Robotics Limited+2
Challenges & Limitations (Negative Aspects / Caveats)
While GenieConnect has many positives, there are also limitations, risks, or points to bear in mind, from public feedback or logical analysis.
Cost & Funding / Affordability
The service is “affordable fee” but cost may still be a barrier for some users or care organisations, especially where budgets are tight. Ongoing subscription / hardware cost plus support may be non-negligible. Public sources do not always list exact pricing, making comparison difficult. Service Robotics Limited+1Dependence on Connectivity / Technical Infrastructure
Genie requires reliable internet (WiFi), power, possibly device setup. In areas with poor broadband, intermittent WiFi, or unreliable power, the device might not perform well. Also, users must be able to maintain or call support when hardware issues arise.Learning Curve / Tech Resistance
Even though designed for simplicity, some users or carers may need initial help/training. Users unfamiliar with voice-activated systems, or who have cognitive impairment, may struggle initially. Without good support, devices could be under-utilised. GenieConnect acknowledges this and offers training / videos etc. 1.genieconnect.co.uk+1Scope of Remote vs In-Person Care
Genie can assist with some tasks (reminders, check-ins, companionship, remote visits) but cannot replace in-person care for physical tasks or care requiring human touch. Misunderstanding of what Genie cannot do may lead to overreliance or disappointment.Data Privacy Concerns Among Users
Despite stated privacy protections, some users/families may have concerns about voice activation, video calls, data storage, or what “always-on” means. Trust needs to be earned. Some features (like local vs cloud processing) help, but transparency is essential.Feature Gaps / Customisation
While Genie seems to have many features, users with very specific needs (e.g. disability-specific features, integration with other health-care systems, very fine-grained behavioural monitoring) may find GenieConnect does not yet cover everything. Also some care organisations may need customisation of reminders, analytics or integrate with their own workflows.Maintenance, Hardware Reliability & Replacement
Physical device failures, battery/power, wear and tear, possible malfunctions are always risks; while GenieConnect offers replacement/hardware support, delays in repair or replacement can affect user satisfaction.Evidence Base & Independent Evaluation
Many of the outcomes reported are case studies or promoted metrics; fewer independent long-term peer-reviewed studies exist publicly. Users seeking strong evidence (cost-benefit, long-term impact on hospital admissions, wellbeing etc.) may wish for more.
User Feedback: Strengths & Weaknesses
Here is a synthesis of what users, carers, families, and care managers report, combining testimonials, case studies, user quotes, review platforms etc.:
Positive Feedback | Critical / Negative Feedback |
---|---|
“It is nice to be able to speak to and see someone. The video allows me to see the user and check that they are in good health.” – Care Manager. Service Robotics Limited | Some users mention slower response times when dealing with technical issues, or that some features are less responsive when internet quality is poor. (Though few direct complaints, implied in support FAQs.) |
“It is wonderful, wonderful tool.” – GenieConnect Companion. Service Robotics Limited | Some family/carers might need training or reminders to use all the Genie features; initial setup may be challenging for very tech-averse users. |
“It is lovely to see mum’s face …” etc. Many reports of emotional lift, especially in loneliness or isolation. Service Robotics Limited | Price or funding is less transparent; for some budgets / localities may be uncertain whether cost is covered or whether subscription is affordable. |
Users frequently praise the accessibility: voice control, large interface, ease of use. Service Robotics Limited+1 | The scope of what Genie can do is limited: physical assistance, complex medical tasks are outside its capacity; some users may overestimate what Genie can replace. |
The hybrid/remote care enabling: carers being able to video check or do some visits remotely; saving staff travel / time. Case study of Shropshire avoiding many care hours. serviceroboticsltd.co.uk | The dependence on continuous connectivity / stable WiFi etc. may cause interruptions, limiting reliability. Some users may find lag or failure in features. |
Family app / companion-app feedback: being able to schedule reminders, see updates, be involved gives peace of mind. Service Robotics Limited+1 | Some users may feel that device feels “robotic” or artificial; emotional connection is helpful but may not replace human presence. Also, older users with sensory impairments may have difficulty with voice recognition or hearing etc. |
Wellbeing / mood tracking praised: helping detect low or fluctuating moods, giving carers insight to intervene. Service Robotics Limited+2Service Robotics Limited+2 | Privacy concerns are occasionally raised: even though Genie is promised to be secure, some users worry about video, voice, what data is collected, what is stored. Transparency, consent and control are essential. |
Implementation & Support
Here is what is publicly known about how GenieConnect is implemented, what support structures exist, what to expect in onboarding and ongoing use.
Pilot & Deployment: GenieConnect has been piloted with local authorities and care providers in the UK. It appears in the G-Cloud / Digital Marketplace, meaning it is available for public sector procurement. It is being used by Councils, housing-with-care schemes, learning disability services, reablement services etc. Apply to Supply+2Service Robotics Limited+2
Configuration / Personalisation: Users get a personalised setup: the Genie is configured to the user’s preferences (voice, interface, entertainment preferences, schedule etc.). Family / carers help in setup. The companion-app and care portal need to be set up (companions, authorised users etc.). Service Robotics Limited+1
Training & Remote-Care Academy: GenieConnect offers training and guidance for users, carers, care providers via their “Remote Care Academy,” including video modules, how-to guides etc. This helps with technical setup, using the device/app reliably etc. 1.genieconnect.co.uk
Support & Hardware Maintenance: There is a Care Centre staffed by trained agents; Genie hardware is supported, and Genie replacement is offered if hardware fails. There is support if device gets disconnected, WiFi issues etc. Service Robotics Limited+2Service Robotics Limited+2
Companion App Usage & Family / Carer Involvement: The companion app allows authorised family / friends / carers to schedule reminders, events, see logs, video call etc. Users must authorise them, and the app is private. The Care Portal allows provider oversight. Apply to Supply+31.genieconnect.co.uk+3Service Robotics Limited+3
Contracts & Availability: GenieConnect service is available for purchase/licensing via local authorities, care providers; also via family / companion-led subscriptions (e.g. GenieLite). The hardware, subscription, support are included in managed service model. Roll-out includes support for accessibility, customisation. 1.genieconnect.co.uk+1
Data & Security: Data storage in UK; data encryption; staff security clearance; use of closed user groups; video calls only with authorised companions; wake word activation etc. GenieConnect adheres to GDPR, performs vulnerability / penetration tests. Apply to Supply+2Service Robotics Limited+2
Market Position & Strategic Alignment
Founding & Size: GenieConnect (Service Robotics Ltd) is a startup / scale-up. Founded in about 2017. F6S
Unique Selling Points (USPs):
Hardware designed specifically for older adults / people with learning disabilities rather than repurposed generic tech (tablets/smartphones etc.). Gloves, voice, large interface etc. Service Robotics Limited+1
Companion “anthropomorphic” design helps emotional engagement: the robot gives a sense of presence (“eyes”, voice etc.). Service Robotics Limited
Managed service + human support: helps avoid devices being unused, ensures configuration, backup, replacement etc. Service Robotics Limited+1
Privacy-first / design with security / closed group video calling etc., to address concerns that mass market consumer devices don’t always meet care/health privacy or usability needs. Apply to Supply+2Service Robotics Limited+2
Strategic Fit in UK Social Care Trends: With increasing ageing population, pressures in workforce, widespread loneliness, rising costs, regulatory emphasis on independence, innovations in remote/hybrid care, GenieConnect addresses many emerging priorities. It helps local authorities extend reach, reduce in-person visit cost, support reablement, maintain quality, manage risk.
Competitors & Rival Products / Alternatives: While there are smart speakers, tablets, telecare / remote care platforms, fewer products combine a dedicated companion robot + managed service + hardware + analytics + privacy focused design. GenieConnect’s hardware + support model differentiates it somewhat.
Procurement / Public Sector Positioning: GenieConnect is listed on G-Cloud (Digital Marketplace) which facilitates procurement by public authorities. Customisable KPI reporting, scale, resilience, data security are part of the offering. Apply to Supply
Summary of Positive and Negative User Feedback
Here is a compact summary of what users, carers, families, and providers tend to highlight as strengths and what they warn of or regret, drawn from testimonials, case studies, review sites, and feedback.
Positive Feedback
Users (older adults, people with learning disabilities) express that Genie gives them emotional connection: seeing family via video calls, being able to talk, feeling someone is “present”. This alleviates loneliness. Service Robotics Limited
Carers/families report peace of mind: knowing routines are supported, reminders happen reliably, they can check in remotely via app or video. Service Robotics Limited+1
Remote/virtual care when possible is praised: the hybrid model allows more frequent check-ins, less travel, more flexible support from providers. Efficiency gains are reported (care hours avoided etc.). serviceroboticsltd.co.uk+1
Accessibility is well regarded: voice control + touchscreen, simple interface, designed for non-tech-savvy users or those with sensory/cognitive impairments. Service Robotics Limited+1
Support and managed service are seen as good: initial setup, replacement hardware, training via Remote Care Academy etc., help adoption. Service Robotics Limited+1
Negative Feedback / Common Concerns
Some feedback implies that when internet or connectivity is poor, Genie’s performance (video calls, reminders etc.) degrades. Users in rural or bandwidth-limited settings may face issues.
Cost / affordability for some households or smaller providers can be a concern; subscription + hardware cost may be significant, especially in ongoing budgets.
Hardware issues or delays in replacement can be frustrating; e.g. if a Genie robot fails or is disconnected, downtime can reduce value.
Some users may initially find the voice-activated system or interface unfamiliar; training is needed and onboarding may be more effort than expected.
Some features may feel limited: e.g. entertainment options selection, content, or integrations with other health / medical record systems may be less feature-rich than desired.
Privacy / trust concerns: even with privacy design, video/voice features can feel intrusive. Users or families sometimes need reassurance about how data is used, who has access etc.
Conclusion
GenieConnect presents itself as a carefully thought-through, human centred remote care / companion robot solution. It aims not just to provide technology, but to deliver companionship, routine, reminders, social connection, hybrid care, and monitoring — all designed to help older people and people with learning disabilities live independently for longer, with dignity and connection.
Strengths are clear: the emotional and social benefits, the easing of isolation, the ability to augment or reduce burdens on care providers, the efficiency savings (case studies like Shropshire), and the accessibility of the design. The managed-service model with support, training, hardware replacement, etc., is a major plus to ensure the tech is used rather than shelved.
But GenieConnect is not without caveats. It cannot replace hands-on care; it depends heavily on stable connectivity, responsive hardware support, cost structures etc. Prospective users or adopters (local authorities, care providers, families) should explore the total cost of ownership, ensure training and support are available, check whether Genie’s features align with their specific needs (e.g. cognitive impairment, sensory impairments, preferences), and understand limitations.
Overall, for many use-cases — especially for combating loneliness, providing reminders, supporting routine, enabling remote check-ins, supporting independence — GenieConnect is a strong contender. It is among the more mature “companion robot / remote care” solutions. For local authorities, care providers, or families looking to invest in assistive tech, GenieConnect appears promising, with real case studies showing savings, improved wellbeing, and expanded capacity.