Overview
Headquarters: Worcester, United Kingdom
Categories: Supported Living and Home Care Management (Non-Clinical Operations); Care and Nursing Home Management (Non-Clinical Operations)
Core Product: CareHQ (cloud-based CRM platform for care providers)
Introduction
CareHQ is a cloud-based Customer Relationship Management (CRM) platform designed specifically for the UK care market. Unlike generic CRM systems adapted for healthcare, CareHQ has been built from the ground up to address the unique challenges of care homes, supported living services, and domiciliary care providers.
The platform focuses on non-clinical operations, providing tools for enquiry management, admissions, resident records, billing, expenses, reporting, and workflow automation. By digitising these processes, CareHQ helps providers improve efficiency, reduce administrative burdens, and make data-driven decisions.
CareHQ’s mission is to transform care businesses through better tools, insights, workflows, and automation. Its emphasis on sales and enquiry conversion also sets it apart, helping providers grow occupancy and revenue while maintaining compliance and operational oversight.
User Feedback: Strengths and Weaknesses
Publicly available feedback for CareHQ comes from customer testimonials, case studies, and independent review platforms such as SoftwareWorld. Overall, user sentiment is strongly positive, though some caveats are noted.
Positive Feedback
Ease of use and adoption
CareHQ is praised for its intuitive interface. Staff report that the system is easy to learn, with workflows designed specifically for care providers rather than generic CRM users.
Enquiry and sales management
Providers highlight CareHQ’s focus on enquiry conversion. Tools for tracking leads, managing admissions, and automating follow-ups help care homes increase occupancy and revenue.
Billing and finance automation
Users value the ability to automate invoice runs, manage petty cash, and reconcile resident ledgers. Notifications of billing discrepancies before invoice dates are seen as particularly useful.
Operational oversight
Managers appreciate the reporting dashboards, which provide visibility into key metrics such as occupancy, enquiries, and financial performance.
Workflow automation
CareHQ’s automation features reduce manual tasks. Examples include automatic notifications to local authorities in the event of a resident’s death, or automated journal entries for reconciled payments.
Support and training
Testimonials highlight CareHQ’s hands-on onboarding, including on-site training and ongoing support. Providers describe the support team as responsive and knowledgeable.
Development driven by feedback
CareHQ publishes a roadmap and regularly incorporates user feedback into product updates. Customers value this collaborative approach.
Negative Feedback and Caveats
Focus on non-clinical operations
While CareHQ excels in CRM, enquiry management, and finance, it does not provide clinical care planning or eMAR. Providers may need to integrate it with a separate clinical system.
Pricing transparency
CareHQ does not publish standard pricing, instead offering tailored quotes. Some buyers note that this makes cost comparisons more difficult.
Integration breadth
Although CareHQ supports exports to finance systems (e.g., OpenAccounts), details on wider interoperability (e.g., with care planning or HR systems) are less extensively documented.
Learning curve for advanced features
While the system is intuitive overall, some users report that advanced financial features (e.g., accruals, deposits, clawbacks) require additional training.
In summary, user sentiment is strongly positive around usability, enquiry management, and automation. The main caveats lie in integration scope, pricing transparency, and the need for complementary clinical systems.
Products and Capabilities
CareHQ (Cloud SaaS Platform)
CareHQ’s platform is designed to digitise and automate non-clinical operations in care homes and supported living services. Key features include:
Enquiry and admissions management: Tools for tracking enquiries, managing admissions, and converting leads into residents. Automated notifications and follow-ups improve conversion rates.
Resident records: Centralised records for residents, including admissions paperwork, expenses, and contacts.
Billing and expenses: Automated invoice runs, discrepancy notifications, petty cash management, and resident ledgers. Supports deposits, refunds, and shared expenses (e.g., group activities).
Workflow automation: Automated notifications (e.g., to local authorities), journal entries for reconciled payments, and task management.
Reporting and analytics: Dashboards and reports focused on metrics that matter to care providers, including occupancy, enquiries, and financial performance.
Security and availability: CareHQ emphasises data security and service continuity, with measures in place to protect sensitive information.
Training and support: On-site training, online resources, and responsive support ensure smooth onboarding and adoption.
Interoperability and Standards
CareHQ supports exports to finance systems (e.g., OpenAccounts) and provides reporting tools for integration with external systems. While its interoperability is growing, details on broader integrations (e.g., with clinical care planning or HR systems) are less extensively published than some competitors.
The platform complies with GDPR and UK data protection standards, with a strong emphasis on security and availability.
Market Position
CareHQ operates primarily in the UK, serving care homes, supported living services, and care groups. It differentiates itself through:
CRM focus: Built specifically for the UK care market, with tools for enquiry management and sales conversion.
Automation: Workflow automation reduces manual tasks and improves efficiency.
Financial oversight: Strong billing, invoicing, and expense management features.
User-driven development: Regular updates based on customer feedback.
Competitors include CoolCare, CareBlox, and generic CRM systems adapted for care. CareHQ positions itself as the specialist CRM alternative, designed specifically for care providers.
Implementation and Support
CareHQ emphasises a hassle-free setup, with on-site training and ongoing support. Testimonials highlight smooth rollouts and responsive support staff.
The company provides online resources, video guides, and a published roadmap, ensuring transparency and continuous improvement.
Security and Data Protection
CareHQ prioritises data security through GDPR compliance, ensuring that sensitive personal and health information is managed lawfully and responsibly. The platform employs encryption and secure hosting to protect data both in transit and at rest, while audit trails and access controls provide accountability and restrict access to authorised users only. In addition, service continuity measures are in place to maintain reliability and resilience, supporting uninterrupted care delivery.
During procurement, CareHQ advises buyers to request detailed information on its certifications, encryption standards, and hosting arrangements. This transparency enables organisations to fully evaluate the platform’s security posture and make informed decisions about its suitability for their care management needs.
Conclusion
CareHQ is a leading UK provider of CRM software for care providers, offering a cloud-based platform that simplifies non-clinical operations and improves enquiry management, billing, and workflow automation.
User feedback consistently highlights ease of use, enquiry conversion, and responsive support, while challenges include integration scope, pricing transparency, and the need for complementary clinical systems.
For care providers seeking a CRM designed specifically for the UK care market, CareHQ represents a credible and innovative option. Its focus on enquiry management, automation, and financial oversight sets it apart from both generic CRMs and broader care management platforms.
References
CareHQ Official Website – Manage and Grow Your Care Home Business https://carehq.co.uk/
SoftwareWorld – CareHQ Reviews, Pricing & Features (2025) https://www.softwareworld.co/software/carehq-reviews/
Birdie Blog – The 8 Best Care Management Platforms for 2025 https://www.birdie.care/blog/best-care-management-platforms
