Nomad Capitalist

Bridgehead Communications was appointed to support Nomad Capitalist's media outreach and position its founder as a credible commentator on global mobility, tax strategy and international investment. Nomad Capitalist wanted to:

• Raise awareness of their work among entrepreneurs, investors and internationally mobile professionals.

• Position the founder (Andrew Henderson) as a commentator on global tax policy, second citizenship and wealth migration.

• Provide expert insight on the growing trend of high-net-worth individuals relocating internationally.

• Promote Nomad Capitalist's research and services through business, financial and broadcast media.

Campaign activity focused on translating complex international tax and mobility issues into clear, timely commentary relevant to global economic, political and wealth trends.

We developed a media engagement program centred on connecting Nomad Capitalist's expertise in global mobility, tax strategy and wealth migration with contemporary economic and political developments.

By aligning commentary with current issues, including changes to tax policy, increasing capital mobility and the growing trend of entrepreneurial individuals relocating internationally, we secured interviews, opinion placements and broadcast opportunities targeting business, financial and international affairs media.

Our ongoing work has delivered widespread media visibility across broadcast, financial, and business press.

MEDIA REACH & COVERAGE

From July 2025 to March 2026, we secured:

• 87 pieces of media coverage, including in The Independent, Daily Express, Daily Mail, and The Australian.

• Coverage reaching an estimated 3.64 million readers and viewers globally, with a particular focus on Europe.

Much of this work centred on promoting Nomad Capitalist's research, such as its 2026 Passport Index, which ranks countries from around the world based on five key factors: visa-free travel, taxation, global perception, dual citizenship and personal freedom.

INFLUENTIAL MEDIA ENGAGEMENT

In addition, we secured several media engagements for Nomad Capitalist founder Andrew Henderson with podcasts, radio stations, and leading business magazines in key target countries for Nomad Capitalist.

This included interviews with:

• BFM 89.9, Malaysia’s leading independent English-language business radio station, reaching an estimated 350,000 daily listeners and a million subscribers on YouTube.

• Gulf Business, drawing more than 600,000 monthly readers, and a podcast feature in Gulf Business' Situation Today, a podcast that interviews high-profile executives across the Middle East.

• Money FM 89.3, Singapore’s leading business and finance radio station, regularly featuring interviews with economists, policymakers and senior business leaders from organisations such as Citibank Singapore and Azure Capital.

These placements enabled Andrew to communicate Nomad Capitalist work to a wider business and entrepreneurial audience.