Bridgehead Communications
Hilton Nursing Partners

Case study · Hilton Nursing Partners

From three Better Care Fund roundtables to a named innovation

We convened three Better Care Fund roundtables with MPs and ICB leaders, placed Home to Decide directly into North London's BCF report as a named innovation, and opened follow-up meetings with 18 local authority and 11 NHS stakeholders.

7

pieces of coverage

3

outlets and editions

1

country

0k

audience reach*

Westminster · Hilton Nursing Partners

The MPs and officials at the table

Each roundtable's chair is named; every attendee's party or role is the public record.
5

5 people

Helen Maguire MP

Helen Maguire MPChaired

Liberal Democrat Spokesperson for Primary Care and Cancer (report cover); chaired the Surrey, Sussex and South London roundtable, 13 October 2025

Liberal Democrat

chaired the Surrey, Sussex and South London roundtable, 13 October 2025

Sojan Joseph MPChaired

Chair of the All-Party Parliamentary Group on Adult Social Care (report cover and foreword); chaired the North London roundtable; the storyboard says "APPG co-chair"

Labour

chaired the North London roundtable

Jen Craft MPChaired

Member of the Health and Social Care Committee (report cover); chaired the Essex roundtable, January 2026

Labour

chaired the Essex roundtable, January 2026

Ann Taylor

CEO, Hilton Nursing Partners; at all three tables; interviewed by Home Care Insight; quoted in the North London report

Not a party role

Atholl Craigmyle

Finance Director (CFO in the Surrey, Sussex and South London list), Hilton Nursing Partners; at all three tables

Not a party role

Liberal DemocratLabourNot a party role

The brief

The brief

Hilton Nursing Partners wanted to raise awareness of the Home to Decide model among NHS and local authority decision-makers, positioning Hilton as a credible, solutions-led voice in conversations around discharge, prevention and integrated care, connected to the Better Care Fund.

A specialist home care provider whose Home to Decide service offers up to 14 days of intensive support to avoid unnecessary care home admissions, speed up hospital discharge and give people time to decide what is best for them at home.

Objectives

  1. 01Raise awareness of Home to Decide among NHS and local authority decision-makers.
  2. 02Show how short-term, intensive home support reduces unnecessary care home admissions.
  3. 03Position Hilton as a solutions-led voice in live discussions about discharge and integrated care.
  4. 04Generate follow-up conversations with ICBs and local authorities across Surrey, Sussex and London.

The approach

How we approached it

A policy-led engagement programme built around the Better Care Fund, connecting Home to Decide to live debates on delayed discharge, prevention and patient choice.

01

Three Better Care Fund roundtables

We secured Hilton's involvement in three BCF roundtables covering Surrey, Sussex, South London, North London and Essex, supported by Helen Maguire MP, Sojan Joseph MP and Jen Craft MP, putting Home to Decide in front of the people shaping local discharge pathways.

02

Named in the North London BCF report

Home to Decide was explicitly highlighted in the North London Better Care Fund report as an innovation that can improve outcomes, increase patient choice and deliver better value: third-party endorsement from the very decision-makers Hilton needed to reach.

03

CEO profile in Home Care Insight

We secured a profile interview for CEO Ann Taylor in Home Care Insight, setting out the origins of Home to Decide, its focus on dignity and choice, and the case for home-based decision-making, strengthening Hilton's reputation as a credible voice in the sector.

The validation

Home to Decide named in the North London Better Care Fund report as a model innovation.

When the North London BCF report explicitly highlighted Home to Decide as an innovation that can improve outcomes, increase patient choice and deliver better value, it became a third-party endorsement from the very decision-makers Hilton needed to reach, worth more than any media placement. That citation came directly from roundtable participation.

The outcome

Three roundtables, an official BCF endorsement and 29 decision-makers engaged: Home to Decide now visible to the people writing the discharge pathways.

The impact

  • 01Three Better Care Fund roundtables spanning Surrey, Sussex, London and Essex.
  • 02Supported by Helen Maguire MP, Sojan Joseph MP (APPG co-chair) and Jen Craft MP (Health Select Committee).
  • 03Home to Decide named in North London BCF report as a model innovation.
  • 04Follow-up meetings with 18 local authority leaders and 11 NHS/ICB officials opened.
Hilton Nursing Partners
See the live coverage book

The results, 2025-09 to 2026-02

7 pieces across 1 country

Counts come from the coverage book, piece by piece. Audience figures are measured per outlet (Portal Coverage Builder, September 2026) and marked with an asterisk.
1

continent

0k

estimated readers*

*audience reach and estimated readers, Portal Coverage Builder, September 2026. Portal Coverage Builder: one audience-reach figure per outlet domain (the maximum reported), summed across every domain; estimated readers is the sum of views across every piece. Figures reproduce the portal's own method exactly; a title that carries several pieces is counted once for reach (its highest reported figure) but every piece counts toward readers.

PIECES PER MONTH, 2025-09 TO 2026-02

1Sep ’252OctNovDecJan ’26Feb

The October 2025 spike of 2 pieces is the busiest month in the book. Months with no coverage stay at zero. 4 pieces carry no publication date, sit outside this chart and are marked undated in the index.

In the room

At the tables

01 / 08

The research

Original research built for the client

Maximising the Impact of the Better Care Fund amid Rising Winter Pressures cover

Live web edition

Cover and pages 8 and 9

Research report 1 of 3

Maximising the Impact of the Better Care Fund amid Rising Winter Pressures

October 2025 · 12 pages · North London

A Westminster roundtable with Sojan Joseph MP, chair of the APPG on Adult Social Care, and the decision-makers presiding over the Better Care Fund across North London.

One finding. Extending the planning cycle was the change attendees returned to most, as the thing that would let systems sustain innovation and invest in prevention with confidence.

Read the report

Status: Published October 2025.

Maximising the Impact of the Better Care Fund cover

Live web edition

Cover and pages 8 and 9

Research report 2 of 3

Maximising the Impact of the Better Care Fund

November 2025 · 18 pages · Surrey, Sussex and South London

The second in the series, convened with Helen Maguire MP, Liberal Democrat spokesperson for primary care and cancer, and the people running the Fund across Surrey, Sussex and South London.

One finding. Attendees wanted the Fund's metrics moved off narrow discharge targets and onto community outcomes, arguing that is the only way to show where it is really making a difference.

Read the report

Status: Published November 2025.

Maximising the Impact of the Better Care Fund in Essex cover

Live web edition

Cover and pages 9 and 12

Research report 3 of 3

Maximising the Impact of the Better Care Fund in Essex

February 2026 · 18 pages · Essex

The third, convened in January 2026 with Jen Craft MP of the Health and Social Care Committee and local leaders from across Essex, on how the Fund works in practice and where it stops working.

One finding. Integration in Essex was described as real but fragile, depending less on formal structures than on trust and shared purpose, and at risk of erosion as short-term funding cycles pull the Fund back into sustaining core services.

Read the report

Status: Published February 2026.

Index of coverage

All 7 pieces, by country

1 country by pieces of coverage, each country’s pieces newest first, headlines as published, in one language. Broadcast, video and print items are tagged; 4 pieces carry no publication date. 1 outlet with no fixed newsroom (APPG on Adult Social Care, 3 pieces) is counted but not listed by country. Open the live coverage book

United Kingdom

4 pieces · 2 outlets

APPG on Adult Social Care roundtable reports (hosted on Bridgehead’s site) A roundtable discussion with Helen Maguire MP, Liberal Democrat Spokesperson for Primary Care and Cancer, and key decision-makers presiding over the Better Care Fund in Surrey, Sussex and South London · United Kingdom

13 Oct 2025

Home Care Insight INTERVIEW: Ann Taylor, CEO, Hilton Nursing Partners, on redefining home care with a unique model · United Kingdom

19 Sep 2025

APPG on Adult Social Care roundtable reports (hosted on Bridgehead’s site) A roundtable discussion with Jen Craft MP, Member of the Health and Social Care Committee, and key decision-makers presiding over the Better Care Fund in Essex · United Kingdom

undated

United Kingdom, continued

APPG on Adult Social Care roundtable reports (hosted on Bridgehead’s site) A roundtable discussion with Sojan Joseph MP, Chair of the All-Party Parliamentary Group on Adult Social Care, and key decision-makers presiding over the Better Care Fund in North London · United Kingdom

undated

No fixed newsroom

3 pieces · 1 outlet

APPG on Adult Social Care Maximising the impact of the Better Care Fund amid rising winter pressures

9 Oct 2025

APPG on Adult Social Care Maximising the impact of the Better Care Fund (Essex)

undated

No fixed newsroom, continued

APPG on Adult Social Care Maximising the impact of the Better Care Fund

undated

Every piece

All the coverage

All 7 pieces of coverage, drifting past on one row. Pause it with the button, or hover or focus a card; click any card for the piece itself.
APPG on Adult Social Care roundtable reports (hosted on Bridgehead’s site)

UNITED KINGDOM

A roundtable discussion with Helen Maguire MP, Liberal Democrat Spokesperson for Primary Care and Cancer, and key decision-makers presiding over the Better Care Fund in Surrey, Sussex and South London

APPG on Adult Social Care roundtable reports (hosted on Bridgehead’s site), London · 13 Oct 2025

APPG on Adult Social Care

Maximising the impact of the Better Care Fund amid rising winter pressures

APPG on Adult Social Care · 9 Oct 2025

Home Care Insight

UNITED KINGDOM

INTERVIEW: Ann Taylor, CEO, Hilton Nursing Partners, on redefining home care with a unique model

Home Care Insight, London · 19 Sep 2025

APPG on Adult Social Care

Maximising the impact of the Better Care Fund (Essex)

APPG on Adult Social Care · Undated

APPG on Adult Social Care roundtable reports (hosted on Bridgehead’s site)

UNITED KINGDOM

A roundtable discussion with Jen Craft MP, Member of the Health and Social Care Committee, and key decision-makers presiding over the Better Care Fund in Essex

APPG on Adult Social Care roundtable reports (hosted on Bridgehead’s site), London · Undated

APPG on Adult Social Care

Maximising the impact of the Better Care Fund

APPG on Adult Social Care · Undated

APPG on Adult Social Care roundtable reports (hosted on Bridgehead’s site)

UNITED KINGDOM

A roundtable discussion with Sojan Joseph MP, Chair of the All-Party Parliamentary Group on Adult Social Care, and key decision-makers presiding over the Better Care Fund in North London

APPG on Adult Social Care roundtable reports (hosted on Bridgehead’s site), London · Undated

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