Your commercial aspirations depend on how you're perceived by the audiences that matter. Shaping perception is what we do. Through the media, online, and among policymakers.
Branding and Web Development
Marketing Collateral
Video Production
Digital Marketing & SEO
In the digital age, marketing and content are vital. They pierce through the noise to capture audience attention. They provide value, build trust, and foster engagement amidst a rising tide of online competition. Tailored strategies ensure visibility, enhance SEO, and create personalised experiences that promote loyalty, and help you gain the edge on your competitors.
Media Mapping
Core Messaging
Press Release Drafting and Distribution
Opinion Piece Drafting and Placement (National, Regional and Specialist Media)
Media Comment Placement
Online Profile Curation
Social Media Management and Engagement
Search Engine Optimisation (SEO)
The chatter of social media, married with the advent of 24-hour news means it’s harder than ever for individuals and organisations to have their voice heard, their opinion shared, or knowledge and expertise showcased.
Whether you’re an individual or organisation trying to connect to your customer-base, or peers or if you’re looking to showcase your skills and expertise, we can help you. We understand the media. We know what constitutes a story. We can navigate through the droning noise of the news cycle to connect you with your target audience and help you to communicate your core messages effectively.
Media and Presentation Training
Core Messaging
Proactive and Reactive Crisis Media Handling
Online Profile Curation
Search Engine Optimisation (SEO)
The digital transformation of traditional print media has seen a fragmentation in audience numbers and a dramatic fall in advertising revenue for newspapers. Paywalls have offered respite to some publications, but these are the minority. Editors and their teams of journalists remain under pressure to churn new content quickly and on smaller budget.
The struggle to make online news commercially viable has seen a shift away from more considered investigative journalism to a more sensationalist approach aimed at securing X’s (formerly Tweets) and Facebook likes to drive online traffic. AI is only pouring fuel on this fire.
This changing landscape has brought with it an increased risk for organisations and individuals across industries. Unfair and twisted allegations can be levelled, but with our collective knowledge spanning all forms of media we can help repair a damaged image and help clients protect against future events.
Political Monitoring and Insights
Stakeholder Mapping
Stakeholder Engagement (one-to-one meetings, roundtable Events, panel events)
Policy Analysis and Development
Political Due Diligence
Coalition Building
Thought Leadership
Speech Writing
We live in turbulent times. The effects of our departure from the European Union and the pandemic continue to be felt. Ongoing economic challenges and a looming general election mean that the political landscape remains dominated by uncertainty.
Amidst this uncertainty lie both threats and opportunities. We will help you and your business navigate these threats and seize these opportunities. We will listen to your objectives, understand the implications of change for you, your business and your industry.
We will identify the core decision-makers, their motivations for change and the mechanisms through which they can deliver it. Then, drawing on our political and media expertise, we will design and implement a campaign to rally a support base among media, political and academic influencers through which we will deliver the change you need.
Central Campaign Strategy Formulation
Single Issue Political and Media Engagement Campaigns
Digital and Social Media Campaigns
Stakeholder Engagement (One-to-one meetings, Roundtable Events, Panel Events)
Counter Campaigns
Thought Leadership
Speech Writing
Promotional and online asset curation
Some issues require a longer-term systemic approach drawing on both media and political strands above. These can range from single-issue campaigns at either a local or a national level through to counter-campaigning to put your case forward, either directly or indirectly, to decision makers being influenced by other groups with contrary interests to your own. We have extensive campaigning experience. Our team has first-hand knowledge of single-issue and counter campaigning.
Welcome to Bridgehead Education's latest monthly news roundup of 2024, that explores and analyses trends in the coverage of "further education" and "apprenticeship(s)"...