We turn clinical data and expertise into front-of-mind national news, from The Times and Healio to broadcast.
Start the conversation →Creation Healthcare · Healthcare & pharma
76
pieces of coverage, including The Times, ITV News and a roundtable at Westminster.
Read the case studyHilton Nursing Partners · Social care & public affairs
29
local authority and NHS stakeholders engaged after three Better Care Fund roundtables.
Read the case study
Your team
Dr Sheel Mehta is a practising consultant clinical oncologist and a Bridgehead Senior Adviser. William Walter and the team handle the media and policy work, including Westminster roundtables like the one below.
Dr Sheel Mehta, Consultant Clinical Oncologist and Bridgehead Senior Adviser, in clinic
The promise
Coverage that builds trust, not just reach.
In healthcare, reputation is clinical before it is commercial. We earn the coverage that makes patients, referrers and regulators trust you, and we make sure every claim behind it is one a clinician would defend.
On the record
A live feed of where our work has been showing up: real placements, real titles, real reach.
27.3M readers
PROFILE · COMPANIES
Specsavers founder Mary Perkins: 'I spent the weekend writing 500 birthday cards'
110M reach
HEALTH
How Deborah James is continuing to save lives after death as interest in cancer sites surges
35.8M readers
HEALTH
Junior doctors' strike: minority of public in favour as support wanes
35.8M readers
HEALTH
Striking consultants 'have less support than nurses'
Pharma trade
ONCOLOGY
ASCO 2025: breast cancer breakthroughs drive HCPs' online conversations
Pharma trade
PHARMA
Pfizer and Novartis chiefs lead pharma's CEO influencers on social media
Medical trade
ONCOLOGY
Lung cancer dominates ASCO social media conversation
What it buys you
Your consultants positioned as the trusted voice on their field, in the national health desks and the trade press that referrers read.
Case study · Creation Healthcare76 pieces of coverage, including The Times, ITV News and a roundtable at Westminster.Evidence-led commentary and bylines that journalists actually run, because the argument holds and the author is credible.
From our insights · Opinion · Dec 2024Prostate cancer: the key questions to ask your doctor when facing a diagnosisThe judgement to see a patient-safety or regulatory story coming and shape it before it shapes you.
From our insights · Edition · Oct 2024Crisis? What crisis? Key lessons for social care leaders in crisis communicationsA public record of accurate, responsible communication that helps when CQC, the GMC or the press come asking.
From our insights · Edition · Sep 2024Who watches the watchdog: can the CQC be made 'fit for purpose'?How we work
Dr Sheel Mehta, a practising NHS Consultant, leads the practice. A clinician shapes and signs off the narrative, so when a health journalist tests it, it holds. That is the difference between being quoted and being corrected.
We pitch ideas the health desks want, built on real evidence and the right spokesperson, and we hold standing relationships with the journalists who cover the sector. Fewer, better placements in the titles that move opinion.
When something goes wrong, our reputation and crisis team steps in, and PR sits alongside healthcare marketing in the wider healthcare practice.
New to the discipline? Our reference guide explains what healthcare PR is, how it differs from general PR, and how to judge when you need specialist help.
Who we work with
For care homes
Headland Care Consulting: condition-specific care frameworks
Founded by Dr Sheel Mehta, a practising NHS Clinical Oncology Consultant, and William Walter. Headland designs condition-specific care frameworks for UK care homes, built by NHS consultants and delivered by your team.
FAQs
We build and protect clinical reputation through earned media: profile and thought leadership in the national health desks and trade press, message development that survives a journalist's questions, and the credibility that referrers and regulators take seriously. It is PR aimed at trust, not just column inches.
Because a health journalist will test a claim, and a regulator will test it harder. Our work is led by Dr Sheel Mehta, a practising NHS Consultant, so the story is medically accurate before it is pitched. That is what gets you quoted as a trusted voice rather than corrected in public.
Yes. We provide clinically-trained, out-of-hours support for patient-safety incidents, CQC and GMC matters, and media exposés, working alongside your clinical governance and legal teams. See our reputation and crisis work for how we handle live situations.
By the quality and tier of coverage in the titles your patients, referrers and regulators actually read, share of voice on the issues you want to own, and how often your clinicians are the ones journalists call. We report against reputation and referral, not raw reach.
Keep exploring
The definitional guide: scope, tactics and results.
Full-funnel marketing for healthcare brands.
Counsel for the moments that define you.
The living map of UK care technology.
Speak with us
Thirty minutes with a partner. We'll tell you whether we can help, what the work would look like, and what it's likely to cost, before either of us commits to anything.
