Social care & public affairs
Hilton Nursing Partners
We convened three Better Care Fund roundtables with MPs and ICB leaders, placed Home to Decide directly into North London's BCF report as a named innovation, and opened follow-up meetings with 18 local authority and 11 NHS stakeholders.
A specialist home care provider whose Home to Decide service offers up to 14 days of intensive support to avoid unnecessary care home admissions, speed up hospital discharge and give people time to decide what is best for them at home.
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The brief
Hilton Nursing Partners wanted to raise awareness of the Home to Decide model among NHS and local authority decision-makers — positioning Hilton as a credible, solutions-led voice in conversations around discharge, prevention and integrated care, connected to the Better Care Fund.
What they needed
Raise awareness of Home to Decide among NHS and local authority decision-makers.
Show how short-term, intensive home support reduces unnecessary care home admissions.
Position Hilton as a solutions-led voice in live discussions about discharge and integrated care.
Generate follow-up conversations with ICBs and local authorities across Surrey, Sussex and London.
The approach
A policy-led engagement programme built around the Better Care Fund — connecting Home to Decide to live debates on delayed discharge, prevention and patient choice.
Three Better Care Fund roundtables
We secured Hilton's involvement in three BCF roundtables covering Surrey, Sussex, South London, North London and Essex — supported by Helen Maguire MP, Sojan Joseph MP and Jen Craft MP — putting Home to Decide in front of the people shaping local discharge pathways.
Named in the North London BCF report
Home to Decide was explicitly highlighted in the North London Better Care Fund report as an innovation that can improve outcomes, increase patient choice and deliver better value — third-party endorsement from the very decision-makers Hilton needed to reach.
CEO profile in Home Care Insight
We secured a profile interview for CEO Ann Taylor in Home Care Insight, setting out the origins of Home to Decide, its focus on dignity and choice, and the case for home-based decision-making — strengthening Hilton's reputation as a credible voice in the sector.
The results
Better Care Fund roundtables convened
local authority stakeholders engaged
NHS and ICB officials engaged
The coverage
Specialist homecare sector readership
Leadership
Ann Taylor, Hilton Nursing Partners: the case for giving people time to decide at home
Home Care Insight · 2026
Policy
Surrey Better Care Fund roundtable — Home to Decide presented to local authority leaders
BCF Roundtable · Surrey, 2026
Policy endorsement
Home to Decide highlighted as an innovation that can improve outcomes and increase patient choice
North London Better Care Fund Report · 2026
The validation
Home to Decide named in the North London Better Care Fund report as a model innovation.
When the North London BCF report explicitly highlighted Home to Decide as an innovation that can improve outcomes, increase patient choice and deliver better value, it became a third-party endorsement from the very decision-makers Hilton needed to reach — worth more than any media placement. That citation came directly from roundtable participation.
Seen in
The impact
Three Better Care Fund roundtables spanning Surrey, Sussex, London and Essex.
Supported by Helen Maguire MP, Sojan Joseph MP (APPG co-chair) and Jen Craft MP (Health Select Committee).
Home to Decide named in North London BCF report as a model innovation.
Follow-up meetings with 18 local authority leaders and 11 NHS/ICB officials opened.
The outcome
Three roundtables, an official BCF endorsement and 29 decision-makers engaged — Home to Decide now visible to the people writing the discharge pathways.
