We help universities to strengthen their reputation and increase applications
We support universities in growing their student intake through a comprehensive suite of marketing and communication services, including public relations, media strategy, digital presence, brand positioning, SEO, and content production.
In today’s competitive higher education landscape, how your university is perceived—by students, parents, partners, and the wider public—can give you a significant advantage. A strong reputation drives not only student recruitment but also staff attraction, funding opportunities, and institutional partnerships.
Your university’s profile, both online and in the public eye, directly influences how your offering is received. Our research shows that universities that effectively communicate innovation, student experience, employability outcomes, and research excellence are best placed to attract top-tier applicants and academic talent.
Whether you are a leading research institution, a specialist university, or a newer provider looking to stand out—we adapt our approach to meet your goals.
Strategic Marketing Support for Universities
We offer a broad range of communications and marketing services tailored to higher education institutions. Our goal is to help your university reach, engage, and convert your target audiences. Services include:
Strategic Messaging: We work with your leadership and comms teams to define core messages that reflect your university’s mission, distinctiveness, and priorities. These messages are then embedded across media coverage, marketing campaigns, speeches, and promotional materials.
Events and Milestones: We collaborate on a calendar of high-impact academic and student events—open days, research showcases, graduation ceremonies, public lectures—that provide authentic media hooks and highlight your university’s values and community.
Media Relations: We secure positive press coverage for your university at the local, national, and international level, spanning education, lifestyle, and research-led outlets. From student success stories to world-class research breakthroughs, we tell your story effectively.
Visual and Multimedia Content: From dynamic student profile videos to campus photography, we create compelling visual content that communicates the spirit and vibrancy of your institution.
Social Media Growth: We grow your digital footprint by producing strategic, authentic, and platform-appropriate content. Whether it’s LinkedIn thought leadership or TikTok student voices, we help build a social presence that reflects your brand.
Crisis Communications and Reputation Protection: Universities must be prepared for reputational risks. We support institutions in developing clear communication plans, stakeholder engagement strategies, and media responses to navigate complex or high-stakes scenarios.
SEO and Web Visibility: We ensure your university is discoverable by students and researchers alike. Our SEO strategies improve your ranking on critical terms (e.g. "top UK universities for psychology" or "student-focused universities in London"), keeping you competitive in search.
We understand higher education
We’ve worked alongside universities of all types from specialist institutions to international colleges, bringing insight into the challenges and opportunities facing the sector.
We’re deeply embedded in the higher education space. Our team regularly contributes to HE policy conversations, follows sector developments, and stays ahead of trends affecting recruitment, regulation, and student engagement.
Trusted by leading higher education providers
Recently, we worked with Kutaisi International University:
KIU – We supported the launch of KIU as a globally ambitious technical university, driving international media coverage and stakeholder engagement. Our campaign secured top-tier press in Forbes, Times Higher Education, and Business Insider. Read More.
Your one-stop shop for university marketing
Our university marketing support can include:
Key messaging • Multimedia strategy • Photography • Video production • Media training • Press release writing • Press release distribution • Interview pitching • Journalist outreach • Crisis Communications • Reputation Management • Media tracking • Social media branding • LinkedIn Management • Facebook Management • Social media writing • SEO
Further reading on the future of universities and higher education marketing
The Guardian – Universities spending millions on marketing to attract students
This article explores how UK universities are allocating increasing budgets toward marketing and student recruitment. It raises important questions about the role of branding, competition, and return on investment in higher education communications. Read More.Medium – Why Education Marketing is Important for Universities and Colleges
This article outlines the critical role marketing plays in the success of higher education institutions. It discusses how strategic marketing can enhance student recruitment, build institutional reputation, and keep universities competitive in a rapidly evolving global education market. Read More.ResearchGate - The Importance of Marketing Activities for the Functioning of the University
This conference paper examines how rising competition, digital transformation, and demographic shifts have made branding and promotional strategies essential for universities. It underscores that higher education institutions must adopt targeted marketing—not just traditional advertising—to inform prospective students, strengthen reputation, and navigate market pressure. Read More.
