We help schools protect and strengthen their reputations — even in the most challenging circumstances.
We offer expert support in school crisis communications, public relations, media handling, stakeholder engagement, and reputation management. Our comprehensive service ensures your school’s voice remains clear, consistent, and credible when it matters most.
Whether dealing with a sudden incident, reputational risk, or ongoing scrutiny, how your school responds can significantly affect trust among parents, staff, students, and the wider community.
A school’s standing — both online and offline — plays a vital role in its success. Our experience shows that schools that communicate transparently, act decisively, and maintain strong relationships with stakeholders are far better positioned to manage crises and emerge with their reputations intact.
We work with both large multi-academy trusts and small, single-site schools, tailoring our support to the pressures and needs of each unique environment.
Services for schools navigating reputational challenges
We provide a full suite of crisis communications and PR services to support schools before, during, and after critical situations:
Strategic Messaging:
We help you craft clear, timely, and sensitive communications for parents, staff, governors, and the media — ensuring your core values and responsibilities are always at the forefront.
Crisis Preparedness:
We’ll work with your senior leadership team to establish a tailored crisis comms plan, including holding statements, internal protocols, and media guidelines, so your school is ready to respond effectively.
Media Relations:
We handle all media enquiries and provide expert guidance on when (and how) to engage with journalists. Where appropriate, we prepare spokespeople and offer full media training to build confidence and clarity under pressure.
Stakeholder Engagement:
From managing communications with local authorities and safeguarding bodies to addressing concerns from parents and staff, we ensure your messaging is consistent and appropriately delivered across all touchpoints.
Digital Reputation Monitoring:
We track online coverage, sentiment, and social media commentary, giving you real-time insights and helping you take a proactive approach to shaping your school’s narrative.
Social Media Management:
We support or take ownership of your social platforms during a crisis, ensuring tone, timing, and responsiveness are appropriate — while protecting your staff from unnecessary pressure.
Recovery Communications:
Once the immediate situation has passed, we help you rebuild trust through proactive storytelling, community outreach, and a renewed focus on your school’s strengths and successes.
We understand the unique pressures schools face
We work alongside all schools including state, independent, MATs, and SEND providers — responding to a wide range of reputational issues including safeguarding matters, leadership transitions, teacher misconduct, site closures, cyber-attacks, and more.
We don’t just step in during emergencies. We partner with schools year-round to strengthen communications strategies, ensure readiness, and build resilient reputations.
A one-stop crisis PR service for schools
Our expertise in school communications includes:
Crisis planning • Reputation management • Stakeholder comms • Media training • Holding statements • Interview preparation • Spokesperson support • Press release writing • Journalist engagement • Monitoring and tracking • Social media crisis comms • Parent communications • Policy messaging
Further reading on the importance of effective school PR and crisis response
HEPI – Why PR is Higher Education’s Best Friend During a Crisis
This article highlights the critical role public relations plays in higher education during times of disruption. It discusses how clear messaging, transparency, and strategic communications can help institutions maintain trust, reassure stakeholders, and preserve their reputation. Read More.Influence Online – Crisis Communications: A Timely Lesson for Schools, Colleges and Universities
This article outlines how educational institutions today face crises triggered by anything from student or staff misconduct to social media exposés and cultural flashpoints. It emphasises the importance of preparation—from stakeholder mapping and practice scenarios to board-level involvement—and argues that crisis communication must be embedded in governance and institutional risk planning. Read More.FE News – Crisis Management Best Practice for Educational Institutions
This article presents a comprehensive framework for crisis preparedness tailored specifically to educational settings. It covers proactive planning, stakeholder communication, leadership engagement, and recovery strategies, illustrating how schools and colleges can respond clearly, compassionately, and strategically when a crisis strikes. Read More.
