We help schools to raise their profile and increase admissions. Our comprehensive support includes public relations, media coverage, reputation management, social media strategy, SEO, and multimedia production.
As a school, your reputation and how you’re perceived by parents, students, and your wider community can give you an edge in an increasingly competitive landscape. Positive awareness of your institution—and how families talk about you—can make all the difference.
Your school’s profile, both online and offline, plays a central role in shaping public perception. Our research shows that schools that are able to demonstrate nurturing, high-quality education in a dynamic and inclusive environment with excellent facilities are more likely to see increases in pupil admissions and staff retention.
We work just as effectively with large academy trusts and multi-site schools as we do with smaller, single-site primary or secondary schools.
Services for Schools and Academies
We offer a full suite of marketing services tailored to schools, helping you build momentum and raise your institution’s visibility. These include:
Key Messaging: We work closely with your senior leadership team to identify the values and messages you want to share with your key audiences. These are then seamlessly integrated into every press release, public statement, and piece of marketing material we produce.
Activities and Events Calendar: We collaborate with your communications or leadership teams to map out a calendar of important school events—such as open days, achievements, and performances—that align with your values and are of interest to your local media.
Securing Media Coverage: We make sure your school gains meaningful media exposure—locally, regionally, and where relevant, nationally.
Producing Multimedia Content: We showcase your school through compelling photography and video content that captures the energy and ethos of your learning environment.
Building Social Media Presence: We grow your school’s social media following through tailored, positive content that brings your values to life. We work across platforms including Facebook, Instagram, LinkedIn, and TikTok.
Crisis Communications and Reputation Management: Schools, like all institutions, may face unforeseen challenges that impact public perception. We’re experts in navigating complex stakeholder dynamics and will prepare you with the systems and strategies needed to safeguard your reputation. In the event of a crisis, we manage all media and stakeholder communications.
Search Engine Optimisation (SEO): We make sure your website is optimised for the search terms that matter—so that when prospective parents search for schools in your area, your institution ranks ahead of your competitors.
We get schools
We’ve worked with schools, academy trusts, and sector bodies of all sizes, with different values, specialisms, and challenges.
We are genuinely passionate about the school sector. Our Managing Director, Will, curates The Mark, our newsletter for the education and skills sector, which rounds up key media coverage and commentary each month. We stay up to date on the key issues facing schools—from new Ofsted guidance to government policy changes—so that your messaging always remains relevant.
One stop shop for further education marketing
To give you a better understanding, our schools marketing experience can include:
Key messaging • Multimedia strategy • Photography • Video production • Media training • Press release writing • Press release distribution • Interview pitching • Journalist outreach • Crisis Communications • Reputation Management • Media tracking • Social media branding • LinkedIn Management • Facebook Management • Social media writing • SEO
Further reading on the importance of school marketing
FE News – The Future of Personalised Student Recruitment
As education marketing evolves, schools and colleges are increasingly turning to data-driven approaches to understand prospective students and families. This article explores how AI, automation, and behavioural insights are shaping a more tailored, efficient approach to student recruitment, one that speaks to the individual needs and motivations of each applicant. Read more.
Education Week – Public Schools Launch Marketing Campaigns to Compete With School Choice
As competition from school choice programs intensifies, public schools are turning to strategic marketing to strengthen their position. This article explores how districts are using branding, targeted messaging, and community engagement to attract and retain students in an increasingly competitive education landscape. Read more.
iEducation – Why School Marketers Matter
As schools navigate increasingly competitive and market-driven environments, the role of the school marketer has become indispensable. This article explains how marketing professionals can drive brand awareness, boost enrolment and retention, and support fundraising and development efforts. Read more.
