We help schools build trust and visibility through strategic PR. Our specialist support includes media relations, stakeholder communications, crisis management, thought leadership, and reputation building.
In today’s fast-moving, media-rich environment, how your school is talked about—by the press, parents, and your wider community—has never mattered more. A strong, consistent public profile can build credibility, increase enrolment interest, and foster greater trust among stakeholders.
Whether you’re a standalone primary, a secondary school, or part of a large multi-academy trust, proactive and responsive public relations can play a central role in your success. We help schools shape their narrative and stay ahead of the story.
PR Services for Schools
We offer a full suite of public relations services tailored specifically to the needs of schools and academy trusts. These include:
Messaging and Narrative Development: We help you define your school's voice and values, then build consistent, compelling messaging for use across media interviews, website content, letters to parents, and public statements.
Media Relations: We build strong relationships with local, regional, and national media to ensure your school's successes and stories are heard. From issuing press releases to pitching features, we get your school into the right conversations.
Events and Announcements: We provide strategic communications support for key events such as inspections, new leadership appointments, open days, and award wins—ensuring your announcements reach the right audience at the right time.
Reputation Management: We monitor coverage, manage your public narrative, and support your team in responding to issues that may affect your reputation. Whether addressing misinformation or promoting your school’s strengths, we help maintain confidence among your community.
Crisis Communications: We support you with expert advice and rapid response planning when challenges arise. From safeguarding incidents to staff or community issues, we manage communications with parents, governors, media, and other stakeholders.
Thought Leadership and Advocacy: We position your leadership team as trusted voices within the sector—placing opinion pieces, securing speaking opportunities, and highlighting your role in educational innovation.
We understand schools
We’ve worked with a range of educational institutions—each with its own strengths, pressures, and priorities. From navigating Ofsted feedback to celebrating local achievements, we know how to craft and manage communications that resonate.
Our Managing Director, Will, also curates The Mark, our sector-specific newsletter, keeping our team informed of education trends, policy updates, and media narratives that shape the way schools are perceived. We bring this insight into every PR strategy we deliver.
Your one-stop shop for school PR
Our school PR support can include:
Key messaging • Multimedia strategy • Photography • Video production • Media training • Press release writing • Press release distribution • Interview pitching • Journalist outreach • Crisis Communications • Reputation Management • Media tracking • Social media branding • LinkedIn Management • Facebook Management • Social media writing • SEO
Further reading on the importance of school PR
Schools Week – Two‑Thirds of Schools Using Free Vacancy Website Still Pay for Adverts Elsewhere
Despite widespread sign‑up to the government’s free Teaching Vacancies platform, most schools continue to use paid job boards for recruitment. This piece examines why two‑thirds of schools are still investing in external adverts and explores how brands and communications strategies impact talent attraction and awareness. Read More.
Education World – Why Schools Need Public Relations
This article explains why schools should invest in a planned public relations approach: anticipating crises with clear communication plans, engaging with the media to share successes or announcements, connecting with the local community through newsletters and events, and even supporting budget advocacy by explaining funding needs to taxpayers. Read More.
School Management Plus – How to Generate Great PR for Schools
In an era where independent schools increasingly need to shape their own narratives, this article offers expert insight on crafting engaging, high‑impact PR content. It highlights smart storytelling, visual media, and strategic media engagement to elevate school reputation and community presence. It also emphasises proactive issues such as joining public debates, showcasing student achievements, and getting creative with publicity formats like video case studies and student-led stories. Read More.
