AUTHOR
William Walter
Managing Director, Bridgehead Communications
William Walter is the founder and Managing Director of Bridgehead Communications, where he leads campaigns across healthcare, social care, education and corporate affairs. He writes on the politics and economics shaping the sectors Bridgehead works in.
Words by William
All insights →News & Editions
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Inside the Postcode Lottery: What Our Social Care Funding Analysis Found
Our new analysis for the Care Association Alliance shows that age, deprivation and cost explain less than half the gap in what neighbouring councils spend on social care per adult. Here is what the rest of the data behind our funding reform paper actually shows.
Why There's No Insurance Market for Social Care Costs in the UK
Insurers can price flood risk because the state drew a clear line with Flood Re. Social care has no equivalent line, which is why, despite decades of trying, there is still no real insurance market for the cost of getting old.
Self-funders are propping up a system that was never designed to rely on them
David Sinclair, Chief Executive of the International Longevity Centre, examines how self-funders, around 40 per cent of care home residents, cross-subsidise the wider market and keep many homes afloat. He warns the unacknowledged reliance on families lets governments defer reform, including the repeatedly delayed cap on care costs.
AI policy: how we use artificial intelligence
Bridgehead Communications sets out its policy on artificial intelligence, restricting AI to research and source-gathering while keeping all client-facing content human-made. The statement covers transparency, quality assurance, ethical use, bias minimisation and continuous improvement.
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