Services

Personal PR

We help professionals, public figures, and executives craft powerful personal narratives, build reputations, and grow their influence. Our support spans public relations, media strategy, personal branding, thought leadership, digital visibility, and crisis communications.

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Your personal reputation is one of your most valuable assets. Whether you're a rising executive, a public figure, or an established leader, how you're perceived by the media, stakeholders, and online audiences can unlock new opportunities, from professional advancement to greater industry impact.

We help individuals build strong, credible personal brands that resonate with their target audiences and stand the test of time.

How you're represented online and in the media directly shapes public perception.

I first retained Will in 2019 and we continue to work together to this day. He has an excellent understanding of both politics and the media and has helped to promote my work surrounding Birmingham Pride, but also as a successful entrepreneur and businessman. I can't recommend him highly enough.
Lawrence Barton DL, Chief Executive, UK Skills

Our experience shows that individuals who invest in their personal brand, through media coverage, consistent thought leadership, and strategic social content, can significantly amplify their influence, expand their reach, and open doors to new career and business opportunities.

Personal PR & Branding Services

We offer comprehensive personal PR and branding services designed to elevate your profile and position you as a trusted authority. Our offerings include:

  • Key messaging and brand positioning. We collaborate with you to define your personal narrative, values, and positioning. These messages form the foundation for all communications, from interviews and articles to bios and speeches.

  • Media coverage and press relations. We secure features, interviews, and expert commentary in national and industry-leading outlets to raise your visibility and establish credibility.

  • Thought leadership and content strategy. We ghostwrite compelling op-eds, blogs, and LinkedIn articles that showcase your unique perspective, demonstrate expertise, and engage your audience.

  • Social media strategy and growth. From LinkedIn to Instagram to YouTube, we help you build a consistent and influential social presence. Our team creates tailored content plans to engage your audience and reflect your brand.

  • Reputation management and crisis communications. We develop proactive strategies to protect your reputation and manage high-pressure situations with confidence, ensuring your voice stays in control of the narrative.

  • SEO and digital presence optimisation. We optimise your personal website, social profiles, and digital assets to ensure high visibility in search results, making it easier for people to discover, trust, and engage with you.

We understand personal branding

Bridgehead turned a potentially disruptive moment for us into a manageable situation with their proactive and insightful approach. They were always providing clear guidance and support every step of the way.
Senior community leader and entrepreneur

Our team has worked with executives, public figures, consultants, influencers, and high-profile professionals across a range of industries.

We bring a deep understanding of how to build and protect a personal reputation in today’s fast-moving media and digital environment.

Your personal PR partner

Our personal PR packages can include:

• Key messaging • Personal brand strategy • Executive visibility • Social media growth • Media training • Press releases • Interview pitching • Reputation management • Crisis communications • SEO • Content creation • Thought leadership

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Success Stories: Personal PR in Action

We specialise in working with entrepreneurs, founders, and business leaders to strengthen their public profile and position them as industry leaders. Here are two of our success stories:

  • Zef Eisenberg - Following the sale of Maximuscle to GlaxoSmithKline, entrepreneur and record holder Zef Eisenberg commissioned Bridgehead to return him to business. Our brief was to position him as a business leader and motivational speaker, and to secure press coverage for his record-breaking motorsport achievement. We utilised his recovery and resilience story as the key message and secured coverage in BBC News, ITV News, The Sunday Times, and the Financial Times. Read more.

  • Lawrence Barton - Entrepreneur and training specialist for apprenticeships, Lawrence Barton commissioned Bridgehead to improve his standing in business, politics, and leadership within communities. Our attention was on raising his standing concerning Birmingham Pride and promoting him as the expert on skills development and being an entrepreneur. We strengthened his reputation nationally and regionally via precisely aimed PR and message campaigning. Read more.

Further reading about the power of personal branding

  • Harvard Business Review – A New Approach to Building Your Personal Brand
    This HBR piece highlights how building a strong personal brand is essential for professional visibility, influence, and long-term success. It explores actionable strategies to help individuals grow their profile with purpose. Read more.

  • Forbes – Why You Need A Strong Personal Brand
    This article explores how having a personal PR strategy is no longer optional for leaders. It outlines how PR builds credibility, creates opportunities, and protects your reputation in an increasingly public world. Read more.

  • Fast Company – How to build a strong personal brand in the digital age
    Fast Company dives into the digital aspects of personal PR, emphasising the importance of visibility, consistency, and engagement across platforms. Read more.

I first retained Will in 2019 and we continue to work together to this day. He has an excellent understanding of both politics and the media and has helped to promote my work surrounding Birmingham Pride, but also as a successful entrepreneur and businessman. While we continue to work together today, I also count Will as a friend and often seek his strategic advice. I can't recommend him highly enough.
Lawrence Barton DL, Chief Executive, UK Skills
Bridgehead turned a potentially disruptive moment for us into a manageable situation with their proactive and insightful approach. Their team's ability to quickly assess and respond to our crisis with tailored communication strategies was impressive. They were always available, providing clear guidance and support every step of the way.
Senior community leader and entrepreneur

FAQs

Personal PR is the practice of managing and promoting your individual reputation to grow visibility, credibility, and influence. It involves media relations, personal branding, social media strategy, thought leadership, and reputation management designed specifically for public figures, professionals, and executives.

In today’s digital-first world, people search you before they search your company. A strong personal brand builds trust, opens doors, and sets you apart, whether you’re looking to grow your business, land speaking opportunities, get board seats, or be seen as a leader in your industry.

We pitch tailored story angles to our network of editors, journalists, and producers across national, business, and niche outlets. Whether it’s a profile piece, expert quote, or guest article, we position you as a go-to voice in your field.

Some clients see wins, such as a media feature or speaking request, within the first few weeks. But strong personal PR is about long-term brand building. Our approach balances quick wins with sustained visibility over time.

AWARDS

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Bridgehead Communications
Temple Chambers 3-7 Temple Avenue London EC4Y 0HP
4 Clifton Terrace Les Canichers St. Peter Port Guernsey GY1 2NE
+44 (0)203 4888 963
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