We help further education colleges build trust, visibility, and a strong reputation through strategic public relations.
Our comprehensive PR support includes media relations, stakeholder communications, crisis response, reputation management, public affairs, and thought leadership—ensuring your college is represented with clarity, confidence, and credibility.
In today’s fast-changing educational and political landscape, your college’s reputation is one of its most valuable assets. How you’re perceived by students, parents, staff, partners, and the media can significantly influence enrolment, funding opportunities, and community support.
Your public profile—shaped by every press mention, public statement, and stakeholder interaction—plays a vital role in how your institution is understood and valued. Our experience shows that FE colleges that are proactive in telling their stories, managing their reputation, and engaging their communities are more likely to see sustained success in both student recruitment and organisational resilience.
We work confidently with both large, multi-campus institutions and smaller, specialist colleges—delivering tailored PR strategies that align with your goals and values.
PR Services for FE Colleges and Institutions
We provide a full range of public relations services designed specifically for the FE sector. These include:
Key Messaging and Narrative Development:
We work with your leadership team to develop a clear, consistent voice that reflects your college’s vision and values. This messaging is embedded in all external communications—from press releases to principal speeches.
Media Engagement and Coverage:
We secure meaningful coverage for your college in local, regional, and national media. Whether celebrating achievements, launching initiatives, or shaping public debate, we make sure your voice is heard where it matters.
Events and Announcements:
From campus expansions to new partnerships and curriculum launches, we help you communicate major milestones with impact—ensuring key messages reach stakeholders, media, and the wider public.
Reputation Management:
We monitor how your college is perceived and proactively manage your narrative. We help you celebrate successes, correct misinformation, and maintain community trust over time.
Crisis Communications:
Every institution encounters challenging moments. We provide immediate, calm, and effective communications support—drafting statements, advising senior teams, and managing press and stakeholder engagement during crises.
Public Affairs and Policy Influence:
We help you engage with local MPs, combined authorities, sector bodies, and policymakers—positioning your college as a leader in skills, inclusion, and regional development.
Thought Leadership:
We support your leadership team in developing articles, comment pieces, and speaking opportunities that highlight your expertise and reinforce your institutional credibility in the FE sector.
We understand the further education landscape
We work with colleges and FE organisations of all types—from smaller individual colleges to larger multi-campus educational institutions. We understand the pressures of funding, inspection, and policy change, and we know how to communicate confidently through complexity.
Our Managing Director, Will, curates The Mark, our newsletter dedicated to FE and skills communications. It rounds up media developments, sector commentary, and emerging PR challenges—ensuring our clients stay ahead of the curve.
One-stop-shop for further education PR
To give you a clearer picture, our PR experience in the FE sector includes:
Messaging frameworks • Press release writing • Media pitching • Journalist relationships • Interview briefings • Stakeholder communications • Crisis communications • Reputation management • Public affairs • Policy engagement • Media training • Strategic storytelling • Sector commentary • Parent and community engagement
We’re passionate about further education and the power of PR
We’ve supported some of the UK’s most respected FE institutions in building strong, sustainable reputations. Below are two recent examples:
Baker Dearing Educational Trust – We partnered with Baker Dearing to elevate the national profile of UTCs and to support stakeholder understanding of their current value and offer. This included media engagement, narrative development, and crisis communications across the trust’s network. Read more.
Natspec – We worked with Natspec on a long-term political and media engagement campaign to bring visibility to the challenges and achievements of specialist providers. Our work culminated in the launch of the Natspec manifesto at Westminster in February 2024, attended by key policy influencers and MPs. Read more.
Further reading about the role of PR in further education
HEPI – The Unique Digital Future of Marketing and PR in Higher Education
This article examines how digital transformation is reshaping the fields of marketing and public relations in higher education. It explores why institutions, including colleges, must adapt curricula and professional practices—embracing real-time engagement, data analytics, content creation, and online reputation management—to remain competitive in an increasingly digital-first ecosystem. Read More.MarketingTechNews – AI‑Driven Personalisation: Pearson Transforms Education Marketing in APAC
As AI reshapes the education marketing landscape, Pearson is pioneering a shift in the Asia-Pacific region—leveraging artificial intelligence to deliver uniquely tailored messaging to students, educators, and institutions. This article explores how machine learning and real-time behavioural analysis are elevating engagement and conversion rates through more relevant, customised marketing experiences. Read More.Platform Magazine – The Importance of Utilizing PR in Higher Education
This article highlights why public relations is a foundational part of institutional communication strategy—not just an optional extra. It explores how PR supports recruitment, drives awareness of academic programmes and campus initiatives, and helps institutions shape their public profile in a crowded educational landscape. It makes the case that PR should be a strategic priority for any higher education organisation. Read More.
