ViewsHub

Bridgehead Communications was appointed to position ViewsHub’s founder, Ab Banerjee, as a thought leader on organisational performance, while establishing ViewsHub as a leading platform for driving high‑performing teams. ViewsHub wanted to:

• Establish its founder as a recognised voice in the debate on organisational competitiveness

• Raise awareness of its TeamDNA, TeamScore and TeamTips platform functions

• Engage senior HR leaders and Chief People Officers

• Position the platform as a solution for improving team cooperation and performance

Campaign activity needed to communicate complex behavioural and performance insights to a senior executive audience.

We implemented a thought leadership‑led media engagement programme targeting HR, leadership and business publications.

Alongside placing opinion‑led content and securing interviews, we launched The Loop — a newsletter and later podcast — to provide regular commentary on workplace feedback, team performance and organisational competitiveness aimed at senior HR and C‑suite audiences.

Our campaign delivered sustained visibility among senior HR decision‑makers across both media and owned platforms.

Media Reach & Coverage

We secured:

• 27+ pieces of media coverage

• Coverage reaching an estimated 443,000 readers

Highlights included:

• A feature interview with Forbes

• Coverage in US‑based SHRM

• Coverage in The Independent, Sunday Express and Management Today

• Ongoing placements across major HR trade press

• Owned Platform Growth: The Loop

Since its launch in 2021, The Loop has grown to a readership of:

• 10,000 subscribers, predominantly Chief People Officers and HR Directors in the UK and US

Each edition features commentary on emerging workplace performance trends alongside expert interviews and curated sector insights.

Contributors have included:

• Sir Vince Cable, former Member of Parliament, UK Business Secretary and Leader of the Liberal Democrats

• Bhushan Sethi, Joint Global Leader, People and Organisation at PwC and Adjunct Professor at NYU Stern School of Business

• Liz Fealy, Global People Advisory Services Deputy Leader and Workforce Advisory Leader at EY

• Narayan Pant, Professor of Strategy and Leadership Development at INSEAD

• Will Gosling, Partner and UK Human Capital Leader at Deloitte UK

• Dr Kelly Monahan, Global Lead on Talent Research at Accenture Research

• Peter Cheese, Chief Executive of the Chartered Institute of Personnel Development (CIPD)  

Strategic Impact

As a result of the campaign, ViewsHub:

• Increased visibility among senior HR and leadership audiences

• Established its founder as a thought leader on team performance

• Built an engaged subscriber base through The Loop

• Strengthened its positioning as a platform for driving organisational effectiveness