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Services

Nursing Home PR

We specialise in supporting nursing homes with tailored PR and communications strategies, including media coverage, social media campaigns, multimedia content, and SEO, helping to enhance your reputation and attract more residents.

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We support nursing homes of all sizes in increasing self-funded residents and strengthening their brand.

Our services include PR, social media management, multimedia production, media coverage, SEO, and reputation management.

In today’s competitive care market, how your nursing home is perceived by residents, their families, staff, and the local community is vital. Positive opinions not only attract new residents but also help retain staff and build a strong, trustworthy reputation.

A nursing home’s profile, both online and offline, is central to shaping this perception. Homes that showcase their high-quality, personalised care, alongside excellent facilities, engaging activities, and vibrant community involvement, are better placed to attract residents and foster staff loyalty.

How We Help Your Nursing Home

We provide a full suite of PR and marketing services designed specifically for nursing homes:

  • Key Messaging
    We work with you to define your home’s unique qualities and values. These priorities are then applied consistently across all communications, including press releases, social media content, and website updates.

  • Activities and Events Calendar
    We coordinate, promote, and cover your home’s events—such as open days, community initiatives, and resident activities—to showcase your culture and attract positive local media attention.

  • Search Engine Optimisation (SEO)
    We optimise your website with local and sector-specific keywords, helping your home rank higher than competitors in search results and attract more enquiries.

  • Media Coverage
    We target local, regional, national, and trade press to secure coverage that enhances your home’s reputation and public profile.

  • Multimedia Production
    We create high-quality photography and professional videos that highlight your home’s care, environment, and values.

  • Social Media Management
    We build your social media presence on platforms like Facebook, LinkedIn, Instagram, and TikTok, sharing engaging content that reinforces your brand and positive reputation.

  • Reputation Management
    We help maintain a strong public profile, ensuring positive perceptions of your home and handling any challenges professionally and effectively.

We Understand Nursing Homes

We have extensive experience delivering PR and marketing campaigns for nursing homes of all sizes and specialisms. Our dedication to the sector is evident through our ongoing work and thought leadership:

  • Berkley Care Group - With 12 care homes located across the West Midlands and South of England, Berkley engaged Bridgehead to promote the group and its homes as providers of all-inclusive luxury care among the local and regional media. Read more.

  • GoodOaks Homecare - GoodOaks Homecare engaged Bridgehead to work on the execution and promotion of their new campaign, ‘You Are Not Alone’. The campaign is targeted at the country’s unpaid carers, which some estimates put at more than 10 million. GoodOaks wanted to celebrate and support the quiet, unseen, unheralded commitment that these individuals make to those they love. Read more.

Our Managing Director, Will, contributes a monthly column to Care Home Professional, covering topics such as the CQC’s new assessment framework and sector-specific visa regulations.

Our Nursing Home PR Expertise

We provide a complete range of services tailored to nursing homes:

Key Messaging • Multimedia Strategy • Photography • Video Production • Media Training • Press Release Writing • Press Release Distribution • Interview Pitching • Journalist Outreach • Crisis Communications • Reputation Management • Media Tracking • Social Media Branding • LinkedIn Management • Facebook Management • Social Media Writing • SEO

Further Reading: Why Marketing Matters for Nursing Homes

  • Forbes – How To Shift From Marketing To Storytelling In Healthcare Marketing
    Digital marketing helps care providers reach and engage target audiences efficiently, while maintaining strong relationships with residents, families, and the local community. It allows nursing homes to highlight their services, share success stories, and communicate their values in a compelling and measurable way. By leveraging social media, SEO, and content marketing, care providers can increase visibility, build trust, and attract more self-funded residents. Read More.

  • MedCity News – The Role of Marketing in Building Trust Between Providers and Patients
    Effective marketing and communications strategies can rebuild trust in the healthcare system and combat misinformation. By focusing on transparency, consistency, and empathy, healthcare institutions can position themselves as trustworthy organizations. Investing in strategic healthcare communications is essential for organizations that want to restore trust and improve patient outcomes. Read More.

  • BBC Money – The Importance of Media Releases in PR
    This article underscores the enduring value of media releases (press releases) in modern communications strategies. Despite the rise of digital and social channels, media releases remain foundational tools for shaping official narratives, enhancing brand visibility, engaging stakeholders, and managing complex information environments. Used strategically, they complement broader PR campaigns and support journalist outreach effectively. Read More.

Bridgehead Social Care have transformed our online presence by securing extensive coverage across the local, national, and trade media. I enjoy working with Will and his team and couldn’t recommend them highly enough.
Kat Clayton, Marketing and Sales Director, Berkley Care Group
Led by Will, the team at Bridgehead were brilliant. They generated media coverage at both a national and local level for our You Are Not Alone campaign. Having listened to our aims and objectives, they created and implemented a creative campaign to highlight the plight of unpaid carers across the UK as well as the launch of our free resource hub designed to offer advice and guidance to family carers. As part of their work they also recruited leading policymakers to lend their support to the campaign. I could not recommend Bridgehead highly enough. They have a unique understanding of the adult social care media and policy landscape.
Ben Ashton, Co-Founder & Director, GoodOaks Homecare

FAQs

Nursing home public relations (PR) involves managing how a nursing home is perceived by residents, families, the local community, and the media. It includes building a strong reputation through storytelling, positive media coverage, social media presence, and community engagement, while also being prepared to manage and mitigate negative attention when needed.

In a competitive care landscape, reputation can make the difference between full occupancy and empty rooms. PR helps highlight the quality of care, values, and everyday life within your home. A well-managed profile increases trust, boosts self-funded enquiries, aids recruitment, and positions your home as a local leader in care provision.

Our services include media relations, reputation management, social media campaigns, press release writing, multimedia content creation, local community engagement, SEO, and support during a crisis. Whether you’re looking to raise your profile, attract new residents, or respond to a challenge, we build a strategy around your needs.

We work with you to define your key messages, whether it’s outstanding care, community involvement, or premium facilities, and thread these consistently through all PR content. This includes positive press stories, resident spotlights, family testimonials, social content, and thought leadership from your leadership team.

Yes. A strong PR strategy positions your nursing home as a trusted, quality-driven choice in the eyes of potential residents and their families. By showcasing your care standards, lifestyle offering, and local reputation, we help ensure your home stands out to those making important decisions about long-term care.

If your nursing home faces a reputational challenge, we offer 24/7 support to manage the message. We handle media enquiries, develop public statements, brief your team, and ensure communication with families and stakeholders is clear and consistent. The goal is to protect your brand and regain trust quickly and professionally.

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Bridgehead Communications
Temple Chambers 3-7 Temple Avenue London EC4Y 0HP
4 Clifton Terrace Les Canichers St. Peter Port Guernsey GY1 2NE
+44 (0)203 4888 963
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