24 hour number:

+44 (0)203 4888 963
Services

Home Care PR

We are experts in Home Care PR, crisis communication, and reputation management. We work with home care providers to build trust, manage sensitive issues, and protect their reputation - ensuring clear, confident communication with families, regulators, and the wider public.

A caregiver gently interacts with an elderly woman, both smiling, against a vibrant purple and pink gradient background.
A black silhouette of a person sitting cross-legged in a meditative pose. A simple black and white illustration of a hand holding a pencil. A simple black silhouette of a pine tree. The Times Logo A black silhouette of a person sitting cross-legged in a meditative pose. A simple black and white illustration of a hand holding a pencil. A simple black silhouette of a pine tree. The Times Logo

Strong, strategic communication is essential for home care providers looking to build trust, attract clients, engage staff, and maintain a positive public profile.

In a competitive and closely regulated sector, how your service is perceived - by families, commissioners, regulators, and local communities- can define your success.

We specialise in supporting home care providers with powerful PR and communications strategies that showcase the quality of your care, highlight your impact, and strengthen your reputation. Whether you’re looking to grow your client base, improve stakeholder engagement, or tell your story more effectively, we’re here to help.

What We Offer

Our tailored PR services help home care agencies of all sizes to build trust, raise awareness, and communicate their value with clarity and impact.

Reputation Building

  • Messaging Strategy: We help define your core messages. What you stand for. What sets you apart. How you deliver outstanding care. We then weave these key themes through all your communications.

  • Media Relations: We secure positive media coverage in local and national press, health and care publications, and community outlets, celebrating your success stories, client milestones, and staff achievements.

  • Case Studies and Testimonials: We craft powerful stories from the people who matter most - clients, families, and carers - to bring your impact to life.

  • Thought Leadership: We position your leaders as voices of authority in the sector through articles, interviews, and commentary.

Stakeholder Engagement

  • Commissioner and Regulator Comms: We support engagement with local authorities, NHS partners, and CQC, helping ensure your communications are aligned, clear, and professional.

  • Community Relations: We promote your involvement in local initiatives, partnerships, and events, boosting visibility and goodwill.

  • Internal Comms: We help you engage your team with newsletters, updates, and staff recognition campaigns that support retention and morale.

Digital and Social Media Strategy

  • Social Media Management: We build and grow your presence on platforms like Facebook, LinkedIn, and Instagram, highlighting your care stories, community involvement, and values.

  • Content Creation: From blog posts to video content, we create engaging materials that reflect the heart of your service.

  • Website Copywriting: We write clear, accessible, and persuasive content for your website to help you attract new clients and carers.

Why It Matters

Home care is deeply personal and trust is everything. Families want to know their loved ones are in safe, compassionate hands. Commissioners and regulators want evidence of quality and transparency. Staff want to feel part of a respected and valued organisation.

Strategic, thoughtful PR helps you deliver all that, raising your profile, boosting recruitment, and supporting sustainable growth.

We're passionate about home care

We've worked for some of the leading home care providers and care home groups in the country. Below are two of our most recent case studies:

  • GoodOaks Homecare - GoodOaks Homecare appointed Bridgehead to support the launch and promotion of its new campaign, ‘You Are Not Alone’, aimed at the UK’s estimated 10 million unpaid carers. The campaign set out to recognise and support the often unseen and unacknowledged dedication of individuals caring for loved ones. It also sought to highlight the gaps in information, resources, and practical assistance available, both for those providing care and for those striving to live independently. Read more.

  • Berkley Care Group - With 12 care homes across the West Midlands and South of England, Berkley appointed Bridgehead to raise the profile of the group and position its homes as leading providers of all-inclusive luxury care within local and regional media. The campaign focused on driving occupancy while also supporting recruitment and retention by promoting Berkley’s homes as rewarding, team-driven places to work. Read more.

Further Reading

Forbes – The Evolving Role Of PR And The Growing Importance Of Content

This article explores how public relations is shifting from a media-facing function to a broader discipline that integrates content creation, brand storytelling, and digital engagement. With audiences consuming more information directly from brands, content-led PR strategies are becoming central to shaping public perception, building trust, and driving long-term reputation management. Read more.

Forbes – From Obscurity to Authority: How a PR Strategy Can Help Experts Build Credibility and Influence
This article explains how professionals and organisations can transition from relative anonymity to trusted authority by leveraging strategic PR. Through deliberate storytelling, targeted media placements, and consistent content-brand alignment, PR helps experts establish credibility, expand their reach, and influence their sector. Read more.

Marketing Week – Marketing strategy is the most undervalued skill by businesses
According to Marketing Week’s 2023 and 2024 Career & Salary Surveys, over half of marketers say businesses undervalue strategic marketing skills—above all brand management and data analysis. This highlights a gap between internal expectations and external strategic investment, emphasizing that marketers' strategic expertise remains misunderstood across sectors. Read more.

Led by Will, the team at Bridgehead were brilliant. They generated media coverage at both a national and local level for our You Are Not Alone campaign. Having listened to our aims and objectives, they created and implemented a creative campaign to highlight the plight of unpaid carers across the UK as well as the launch of our free resource hub designed to offer advice and guidance to family carers. As part of their work they also recruited leading policymakers to lend their support to the campaign. I could not recommend Bridgehead highly enough. They have a unique understanding of the adult social care media and policy landscape.
Ben Ashton, Co-Founder & Director, GoodOaks Homecare
Bridgehead Social Care have transformed our online presence by securing extensive coverage across the local, national, and trade media. I enjoy working with Will and his team and couldn’t recommend them highly enough.
Kat Clayton, Marketing and Sales Director, Berkley Care Group

FAQs

Public Relations (PR) in home care involves managing your organisation’s reputation and visibility through proactive communication with the public, clients, staff, local communities, and regulators. It includes media relations, brand storytelling, digital communications, and stakeholder engagement to build trust and promote the quality of your services.

PR helps home care providers build credibility, attract new clients, and stand out in a competitive market. By telling compelling stories about your care teams, outcomes, and values, PR strengthens your reputation, improves recruitment, and reassures families about the safety and reliability of your services.

A targeted PR strategy can increase brand awareness, highlight positive client experiences, and position your leadership as experts in the care sector. Effective campaigns can include local press coverage, thought leadership articles, awards recognition, community engagement, and social media storytelling.

Media relations (e.g. securing coverage in local and sector press), case studies, video storytelling, client testimonials, community partnerships, and digital content (such as blogs or social posts) are all powerful PR tools. Regularly sharing positive news helps build a consistent and trusted public presence.

A strong PR strategy showcases your organisation as a rewarding and supportive place to work. Highlighting staff stories, career progression, and workplace culture can attract new carers and help retain your current team in a highly competitive job market.

Yes. Proactive and well-managed communication can help contain reputational damage if issues arise. Having a strong PR foundation in place builds trust and provides you with the tools and relationships to respond clearly, confidently, and compassionately when needed.

AWARDS

Logo for the Social Care Premier Supplier Awards, featuring colorful text. The words "Social Care" are in blue, "Premier Supplier" in rainbow colors, and "Awards" in turquoise, with a banner below indicating "FINALIST."

PREFERRED PARTNER OF

A yellow speech bubble logo featuring the letters "QCS" in white, with the rest of the text in a modern font. The background is solid white. The text "Carebeans" in a colorful, stylized font.
Let's talk about you
24/7
MON - FRI
Bridgehead Communications
Temple Chambers 3-7 Temple Avenue London EC4Y 0HP
4 Clifton Terrace Les Canichers St. Peter Port Guernsey GY1 2NE
+44 (0)203 4888 963
Sign up to our mailing list Sign up to our mailing list Sign up to our mailing list Sign up to our mailing list Sign up to our mailing list