5 Jul 2024

AI Policy: How we use Artificial Intelligence (AI)

At Bridgehead Communications, we are dedicated to transparency and ethical practices in our use of artificial intelligence (AI). Our AI policy details how we use AI solely for research purposes, ensuring all client content is created by human professionals.

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Purpose of AI Use

Our primary use of AI is to support research activities that enhance our understanding of market trends, client needs, and technological advancements. AI enables us to process and analyse large datasets, identify patterns, and generate insights that inform our strategic decisions.

Core Principles

  1. Human-Centric Content Creation: All client content, including written materials, visual assets, and multimedia productions, is created by our team of skilled professionals. We do not use AI to generate client-facing content, ensuring each piece reflects the unique voice and needs of our clients.

  2. Transparency: We are committed to full transparency regarding our use of AI. Clients are informed about the specific ways in which AI supports our research processes, and we openly discuss the benefits and limitations of AI technologies.

  3. Quality Assurance: Any AI-generated data or insights used in our research undergo rigorous evaluation by our human experts. This ensures the accuracy and relevance of the information we rely on to guide our strategic initiatives.

  4. Ethical Use: We adhere to strict ethical standards in our use of AI, prioritising privacy, data security, and the responsible application of technology. Our AI systems are designed and implemented with a focus on minimising bias and promoting fairness.

  5. Continuous Improvement: We continually assess and refine our AI practices to stay at the forefront of technological advancements while maintaining our commitment to ethical standards. Feedback from clients and stakeholders plays a crucial role in shaping our approach to AI.

AI Applications in Research

  • Initial Information and Source Gathering: We occasionally use AI tools in the production to conduct preliminary research and source gathering. All content and sources that are subsequently used in a piece of client-facing written material are verified by a member of our team member.

  • Data Analysis: AI tools assist in the analysis of large datasets, helping us identify trends, correlations, and insights that inform decision-making.

  • Market Research: AI supports our market research efforts by automating data collection and analysis, allowing us to gain deeper insights into market dynamics and consumer behaviour.

Commitment to Clients

We assure our clients that all deliverables are crafted by human professionals, ensuring creativity, personalisation, and quality. Our AI systems are used solely to augment our research capabilities, not to replace the human touch that defines our client interactions.

Feedback and Communication

We value client feedback and encourage open communication about our AI practices. Should you have any questions or concerns regarding our use of AI, please do not hesitate to contact us.


At Bridgehead Communications, we believe that AI has the potential to revolutionise research while upholding the highest standards of quality and ethics. Our commitment to using AI responsibly and transparently ensures that our clients receive the best possible service, grounded in the expertise and creativity of our professional team.

For more information, please contact us directly.

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